Business conference

Tips for Hosting a Successful Conference

When most people think of business conferences, they picture serious professionals in suits gathering in banquet halls, or ballrooms, to listen to hour upon hour of lectures and presentations; and only taking breaks to retire to a chain restaurant or hotel bar to talk shop until the next round of presentations. On the one hand, it is understandable that people would have this image, since the main purpose of these conferences is to share as much information as possible. However, this doesn’t mean that conferences have to be bland or boring.…

Employee training in a seminar

Why it Pays to Invest in the Future of Your Employees

Offering a decent salary is most certainly enough to get some of the top millennial candidates through the door… but is it enough to keep them? Sure, the “almighty dollar” can be a great incentive and is definitely one of the reasons that we go to work each day, but as the cost of living goes up, the company budget tightens, and raises become far and few in between, money is no longer the motive. In order to run a successful company, equipped with a great staff, business managers and execs must be willing to think outside of the box to maintain employee satisfaction.…

Business efficiency

How to Improve Business Efficiency

Business efficiency is a fundamental part of running any company. It means making the most out of what you have, clearly all the more important if you’re a small business owner. Learning how to best manage your assets and streamline your processes is vitally important, so here’s a guide to help you do just that and deliver maximum business efficiency. Get the Right Office Your office is one of the key assets of your business, and where you and your employees probably spend the most of your time – so you need your office space to work for you.…

Horn and halo effect in recruitment

Avoid the Horns and Halos: Objective Recruitment

We have previously written a piece on the importance of human capital. It really is vital, and it starts with your recruitment. There are a number of biases that you need to be aware of when you begin a recruitment journey. When you have battled through the sourcing process, and according to recent research it can be a real challenge identifying the people to bring to interview, you need to get the interview process right. Human nature means that we make certain snap judgement, and use stereotypes to understand the world.…

Christmas in Dublin

The Season to be Merry for Small Businesses: Strategies for the Holidays

The Christmas season is finally here and consumer behavior is now adhering to the holiday spirit. Is your small business ready to attract more holiday shoppers and tackle this not-to-be-missed, lucrative period? Make sure you’ve got to all the things in the list and get ready to get the sales rolling in. Read on and see if you’ve got everything to help your small business along in all the hustle and bustle of the holidays. 1. Develop a contemplative strategy for the holidays Planning your seasonal strategy should start early on, so chances are you’ve got this checked already.…

Coca-Cola vintage ad 1980

Successful Marketing Speaks to the Whole Person

Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties. It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional. If you want people humming your jingle 40 years later, here’s what you need to know: Into the Eyes of the Beholder The eyes do more than just see things.…

Tesla Model S catalog

Advice for Creating Effective Printed Marketing Materials

Every business should consider the importance of investing in printed marketing materials. Printed products act as a tangible marketing tool that if created effectively, can present your products and services in a professional manner. There are several types of printed materials you could invest in, including letterhead, brochures, newsletters, flyers, and more. The more platforms you have for reaching your target audience, the better your chances are of securing new business on a regular basis. Doing it Right the First Time First impressions are pertinent to a company’s reputation.…

Election

Career Opportunities in Political Management (Infographic)

There are several positions available in the job market for students studying political science. Many people do not see the benefit in pursuing a Master’s in Political Science; however, those that do will find a plethora of opportunities upon graduation. From advocacy to electoral work, there are several positions in each avenue worth researching. With advocacy, you are working directly with the public. You’ll have the option of managing events, advocating issues, operating the political action committee, communicating with the public through media and fundraising outreach, or manage business affairs.…

Beware of healthcare fraud

4 Steps To Prevent Healthcare Fraud

Healthcare fraud is when a patient or provider turns in misleading information to a health plan required to determine the amount of benefits payable. Those who abuse the procedure put beneficiaries of welfare and health at risk and cost taxpayers millions of dollars. Whether it’s a solo effort or an organized effort of a member, provider, or any other individual who bends the rules, healthcare fraud is a growing problem. It exploits the beneficiaries and robs them of resources crucial to their well-being.…

Live concert

3 Killer Tips to Start Your Own Online Ticketing Business

Are you planning to start your own online ticketing business? For this you need to look out for a bigger event like a Jay Chou tour event where people would like to buy tour tickets. Starting an online concert ticket business sounds like a great plan, but you certainly need better ideas to get started with. One of the reasons why many entrepreneurs today focus on online ticketing is because there are many buyers for it. Millions across the globe today prefer to buy and book their event tickets, sports tickets and even theatre tickets online as they don’t have to stand in long queues for it.…

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