Are you a small business owner who is looking for a high impact way to advertise, promote and get out there without burning a hole in your pocket? Then setting up your own pop up shop or participating in a pop up event might be the best thing to do. Here’s why…
1. It’s Time Tested
Pop up stores have been around for a really long time now. However it is only recently that pop ups have started getting the thumbs up from small business owners all over. Even urban entrepreneurs are welcoming pop ups in their new avtaars so to speak and using the platform to grab eyeballs and make waves with products and services.
The logic being when village markets that popped up every once in a week and resurfaced again to help people grab essentials were successful, when flea markets have drawn customers like bees to honey simply because of the allure of finding something new every time, then why won’t a time tested measure work in this day and age?
2. Limited Attention Spans
We live in the age of short attention spans where stuff that’s really interesting catches our eye for a bit but then we forget about it. That store in a popular shopping area might be something you don’t even look at unless you need something specific and it’s the place to find it. But a shop that’s there today and gone tomorrow or will last 2-3 days will draw people simply because its temporary. They are curious to know what’s on offer. It’s there for a short while like the rainbow in the sky, don’t we all want to catch a glimpse of it while it lasts?
3. Limited Stocks, Limited Edition
Both concepts are possible with pop ups and very successful too. Limited stocks because people are inclined to grab stuff while it lasts. Limited edition draws people who demand exclusivity so five shirts that will be never made on similar lines are more likely to sell out when compared to hundreds of shirts selling in retail stores and malls.
4. Generate Curiosity
If you want to make people sit up and take notice of your products but you lack the financial mettle or scale required to advertise and promote or you don’t want to advertise, you’d rather be low key and let your products speak for themselves then pop shops are worth a try.
People will just drop by to see, touch and look around if not buy. That’s a good start right? On a tight budget!
Why you opt for something is often as important as how you use it. Once you figure out exactly why you are using a pop up shop then how to use it will fall in place. In my next post I will talk about how you can use a pop up shop to make an impact on your target market.
About the Author: Mariam Noronha is a teacher with over ten years of teaching experience. She has taught a wide range of management related subjects and has authored and presented papers at national and international seminars and conferences. An avid reader, researcher and writer; she has authored numerous articles in the copy writing, fiction, web writing and travel writing genre. She has authored four e-books on various genres of writing. Mariam currently writes her own business blog, TheOneOfAKindPreneur and provides consultancy to aspiring entrepreneurs with regard to business planning, branding, product development and promotion.
Photo credit: Wikipedia