Whether you have a big budget for marketing or you have very little money to spend, there are plenty of ways you can grow your online business though your own personal efforts, social media, and streamlining the buying process.
Increase Exposure with Social Media
There are so many options to promote your business. Make sure you have an active page on every social media site relevant to your business. Add follow buttons on your website so that customers are aware of your sites and can follow them easily. Just make sure you don’t start a page and then don’t keep it active. There is no incentive to follow a page that remains inactive for weeks at a time.
Your Reviews Matter
There is a conversation about your business and products whether you are a part of it or not. Always keep up with any online reviews, and work to encourage satisfied customers to review your company and products. Word-of-mouth marketing is highly successful and influential, and there are plenty of sites allowing people to rate and review your company. Follow those relevant sites, but remember not everyone will be a happy customer. If you find negative reviews, it’s important to address them in a professional way and work toward turning an unhappy customer into a returning customer.
Keep It Simple and Safe
If you want to increase your online sales, the process needs to be simple but safe for your customers. Make sure your website is easy to navigate, and that paying is secure and easy. A third-party company such as BillPro is typically the best route since the payments are safe and secure. Also, consider taking all different forms of payment to make sure you don’t exclude any potential buyers by not accepting their preferred form of payment.
Create a Blog
People don’t always just go directly to a website to buy something. When there is a big purchase involved, many people will go online to learn more about the product. A blog is a great way to bring more traffic to your website and subtly sway a reader toward your goods or services. If you have free information about the product or service then they are already in the most convenient place to buy it. Just make sure you avoid having a blog that seems too obvious or seems like it is trying to just sell as opposed to inform the reader.
Regardless where you market your online business, the customer needs to feel a sense of urgency to buy something in that moment. A call to action should be included in every aspect of your marketing that provokes the customer to buy now instead of later. Discounts, bonuses, and the risk of missing out are all ways to encourage someone to buy now.
You can always improve your online business, and it doesn’t have to cost you a fortune in marketing dollars. Make sure your website runs well, the buying process is simple, and your website is getting found by potential customers.