The Print Industry: How is it Remaining Sustainable?

In 2019 and beyond, printing faces a new test… how to exist as a sustainable industry. The printing industry has connotations of being particularly damaging to the environment, due to deforestation and the various oils which contribute to the creation of ink. The industry as whole however is making a concerted effort into becoming more economically sustainable. In our guide below we take a look at what is meant by ‘green paper’ or ‘eco-ink’ and evaluate the companies which are implementing them into their practices, in a bid to become more environmentally responsible.…

The Power of Word of Mouth

Urban legend attributes Albert Einstein with having stated, “The power of compound interest is the most powerful force in the universe.” Regardless of whether or not he ever really said it, if you’ve ever made a substantial purchase on credit, you’re probably inclined to agree. However, another, perhaps equally powerful force is what may have convinced you to make that purchase in the first place. At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.…

Why Shouldn’t We Neglect The In-store Experience?

Everyone can tell that the high street has changed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. Read on as we explore how shoppers are looking for an experience when they visit a store — often by using new technology. How have consumer shopping habits changed? Before we even step foot in the store, many of us know what we want. In fact, 98% of Gen-Z shoppers walk into shops and find what they’re looking for by themselves.…

The Beginner’s Guide to Affiliate Marketing

If you are looking for basic information on affiliate marketing, you have come to the right place. Afffiliate marketing is a business where you get paid for referrals. All you are doing is sending referrals to another business and getting paid. Affiliate marketing is used by a corporation to target customers. All business wants customers who are interested in buying a good or service. By using an affiliate marketer, a business is likely to see traffic from qualified customers, who are interested in the product the business is offering.…

How to Find the Best Paper Products Supplier

The advent of the internet marked the birth of the digital economy. At the time many technology enthusiasts predicted that this onset would render paper products obsolete. In fact, the opposite has become true. Paper has withstood the test of time and maintained its place as an integral part of our history and future. The paper industry has successfully braved through economic recessions, global competition, increased raw material costs, high energy costs, environmental regulations and lately the advent of eBooks, Kindles, and Tablets.…

Types of Amazon Shoppers and How to Make Them All Your Customers

More people than ever are shopping on Amazon, and, as an Amazon third party seller many small retail companies and entrepreneurs can benefit from getting involved with Amazon selling, even if they have primarily been an offline concern in the past. When creating your Amazon listings making use of good Amazon SEO is a must if you want searchers to choose your listings over others. But once those efforts have drawn them in, what is the best way to actually get them to add your products to their cart?…

Pitfalls to Avoid When Learning How to Write a Cold Email That Works

Cold email is not an easy tool to use correctly. For some – those who get it right – it can be a great way to develop leads that become customers or clients. For those who do not take the time to learn how to write cold email it can be an expensive waste of time and money. If you are considering trying cold email yourself, it will be up to you to decide how successful it will be as it will be up to you to decide whether you are willing to take the time to learn how to write a cold email, and to execute all the steps involved in doing so.…

Ridesharing Is Growing – Can Rental Cars Compete?

The future of ridesharing looks bright – but what does that mean for rental car companies? With more and more travelers using apps to hail rides from services like Lyft and Uber, car rentals may be falling by the wayside. For many, it’s easier than ever to call a car when needed, and often cheaper, too. That’s why many rental car companies are upping their game to compete. In addition to focusing on strong customer service, many car rental companies are taking a page from their ridesharing competitors, offering customers the option to use mobile apps and other technology to make the rental process easier.…

Your Complete Guide to Running a Frac Site Effectively

If you are already working in the frac industry you will understand that there is often a fine line between making a profit or finding yourself working against the clock to keep your costs under control. All the components in the process need to come together in a timely manner and that is why sand suppliers like www.alpinesilica.com work with you to help meet those critical deadlines. This is just one aspect of running a frac site and here are some pointers to what is involved.…

6 Ways to Keep the Cable Mess Under Control

There’s no denying that technology has infiltrated every single aspect of our lives and going around your home or office and you’ll be sure to find a plethora of devices, gadgets, and computers that you probably use on a daily basis. However, with gadgets comes wires to power them all and connect everything up, and despite spending a lot of money on getting these devices in the first place, having a lot of wires just looks horrible. What’s more, trying to sort out any problems becomes a nightmare when everything’s tangled together.…