Small Business Security – 5 Tips Every Business Can Benefit From 

When it comes to keeping your business secure there are numerous different things you can do. For example, you could use CCTV whether you set up your own cameras or use a package deal instead they are both effective ways to secure your business premise. Or you could have a more sophisticated lock system set-up and that’s just a couple of the possibilities. Thanks to developments and innovations in the security industry businesses now have a lot of different ways to ensure their premise is secure.…

The Company Logo: 5 Ways to Get a Logo Created for Your Business

There are a lot of places where you can put your company’s logo to promote awareness of your brand and gain visibility with your target audience. It can range from something as big and attention-catching as a billboard along the highway (if your budget allows for it), or something as small and personal as custom envelopes with logos printed on the face. You can think of your company’s logo as the “face” of your business: the moment people see it, your business should immediately come to mind.…

How to Expand Your Business Through New Market Development

In a rapidly changing world, companies who are flexible and forward-thinking will always have an advantage. Identifying opportunities for new market development, and formulating a clear strategy to take advantage of those opportunities can give your business a significant edge – but it’s not always easy! What is new market development? In the simplest terms, market development is about getting people who currently aren’t buying from you to do so. This might mean targeting an untapped overseas market, or a different local demographic, such as reaching out to younger customers, ‘C Suite’ executives, or looking at offering franchise opportunities for budding entrepreneurs.…

The Ultimate Spring Clean – for your Business

Just like finally tackling that messy garage, basement or attic back home can leave you feeling like a weight has been lifted off your shoulders (and sometimes uncover forgotten-about treasures!) doing a physical and administrative ‘spring clean’ of your business can give you and your employees a great morale boost. Here are a few ideas to get you started. Start by brainstorming with your staff What areas in the office have become cluttered and make it difficult for your employees to find the things they’re looking for?…

A Guide to Using Personalisation to Capture Your Audience

These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives. Current marketing strategies must account for this change, and one of the challenges facing those at the helm of some of the retailers that we know and love, is how to regain offline market appeal.…

The Pivotal Step of Concept Testing Within Product Development

Embarking upon product development is an arduous task, no matter the size of your business. When you think about this process, you often concern yourself with the creative process at the very beginning and the various analysis that happens before production begins. One area that is often overlooked is concept testing. In this article, we’ll be taking a closer look at concept testing and understanding its pivotal role within the process of new product development. What is Concept Testing? Firstly, we need to understand where concept testing fits into the wider picture of new product development.…

How Can You Boost Conversion By Using Live Chat For Business?

One of the biggest challenges for businesses in today’s world is to capture a customer’s attention long enough to make a sale. Many customers are interested for a few seconds, but their attention is quickly diverted to another catchy YouTube video or idyllic Instagram post before they can think twice about making a purchase. For this reason, boosting conversions is an important goal for any successful business. Boosting conversions will turn more potential customers into new customers, and turn occasional customers into brand loyalists.…

Is Text Message Marketing Effective?

Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads. How Does Text Message Marketing Work? Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…

5 Often Overlooked Tips for Boosting Productivity and Team Building

In 2016, Forbes claimed that team building is the most important investment you’ll ever make for boosting productivity. They found that team building builds trust, diminishes conflict, opens up communication, and increases collaborative work. Employees become more engaged, which is good for the company’s culture and ultimately leads to a boost in profit. The benefits of team building for productivity are evidently numerous, so here we show you 5 ways to achieve this that your company may not have considered. Take a look!…

5 Clever Ways You Can Make Money at Home Through Advertising

There has been a great shift in how individuals are able to earn additional income. Historically, it was only possible to work at traditional jobs for income. Today, with the development of the Internet, there are many opportunities to make side income or one’s entire salary online. One of the best ways to make additional money online is through advertising. In order to learn more about how to make money through advertising online, review the information below: 5 Ways to Make Money at Home Through Using Advertising Consider these five methods to make money at home through using advertising: 1.…