When it comes to marketing you probably believe that you need to take out a hefty chunk of your annual budget to account for all those paid ads and sponsorships and giant banners that scream the name of your brand at passers by. Fortunately, it doesn’t have to be that way.
Here are 10 low budget marketing techniques that deliver real results – branding-wise and profits-wise.
1. Create great content
If you’re an expert in your industry, it’s time to get typing up blog posts that feature informative content about things your customers are searching for.…
Running an online business, especially if it’s an eCommerce site, is very challenging, especially when it comes to return and refund, goods delivery, and everything that’s related to order fulfillment. While we want our customers happy, we can’t always do that, for one reason or another; moreover, not trying to point our fingers to our customers, some of them are using the ‘loopholes’ in the T&C (Terms and Conditions) – e.g. returning purchased products after the deadline, claiming for flaws in products even though they are caused by careless handling of the customers, etc.…
Trying to keep up with technology is a bit like try to run next to a bullet train. While you might be able to for a small while, you’ll very soon be eating dust as it speeds away from you. Although that isn’t too much of a problem for your personal life, a lack of hi-tech equipment could prove disastrous for your business.
In only two decades we’ve entered an information age which is almost entirely reliant on the most modern technology.…
It is the dream of millions of business owners to one day turn their company into a global franchise, a name known in every country throughout the world. Evolving into a franchise is a great opportunity for any business to grow and there are countless examples of those which have become incredibly successful.
However, franchising doesn’t guarantee success for every business and there are many ways in which it can fall through. Consider all the following factors first if you’re thinking about starting up a franchise or turning an existing business into one.…
If your business is booming you may well consider overseas expansion. This can be a great way to break into new markets and to increase your turnover. However, it also comes with a level of risk and major expenses. Therefore, it’s worth doing some careful research ahead of time to ensure the move is successful.
The first step is to assess the availability of viable office space and to weigh up the associated costs in-country to see if the idea is viable.…
Outsourcing is becoming a more common practice in the business world, especially when it comes to smaller and medium sized enterprises. For those that aren’t familiar, outsourcing refers to the process of enlisting third party services to carry out tasks that are traditionally done internally. Thanks to advances in technology, outsourcing has become a more practical and in many cases more cost-effective and efficient than handling all of your processes yourself.
The increase in this process means that many smaller businesses can routinely outsource things like the payroll and accounting to cut costs.…
The ability to attract and retain top talent is often tied to the amount of compensation that you pay your employees and the benefits package that you offer.
Everything from a wellness center to employer-matching retirement contributions can entice job seekers to apply for a position. Benefits can keep your company attractive for current employees too, preventing them from growing unsatisfied with their position and leave. However, the unfortunate reality is that these benefits can cost a small fortune, and it often is not financially feasible for a smaller business to pay for them.…
One of the main objectives of any business owner is to grow their sales. There are a number of things that a person can do in order to accomplish this.
First off all, taking the time to research how to best improve a company’s marketing CRM can prove to be very beneficial. Also, making sure that the relationships that a company has with their customers is strong should be the main concern for a business owner. Finally, neglecting to adequately take care of the customer’s business has can make it very hard to grow over time.…
Setting up, running, and maintaining a business is nerve-wracking, even for the toughest of people. We’ve compiled some of the best tips and advice on making your business dreams a reality.
Stuck for where to start?
You won’t be the first person! Every business has to start somewhere, after all. A key piece of advice is to research, research, research. Research everything from the marketing you’re thinking of entering, to any competition you may have, and beyond. Implement surveys and questionnaires to gain a good idea of your market, and receive feedback which will come in handy when tailoring your business to your target market.…
People sell businesses for many reasons. Sometimes the sale is forced upon them. Other times it’s very much voluntary. If you’re in the lucky position of having a successful business and being able to pick and choose when to sell, there’s a lot of factors to consider which can affect the price:
The Economic Cycle
One of the biggest factors that influences the price of a business is the economy. When the economy is doing well, when people feel good about the future, and even better if money is being lent out by banks easily, then that can all help to push up the price of businesses.…
