The entrepreneurial spirit is an indelible part of the fabric of capitalism. Come on: Henry Ford? Steve Jobs? What is it about these giants who become tycoons that gave them the ability to turn an idea into a global phenomenon? It’s a question that sits and burns in the back of the mind of everyone with a great idea, and everyone who wants to be their own boss. It has to start with a harsh truth, though – entrepreneurship is not for everyone.…
As malicious hackers get increasingly sophisticated, business owners are having to pay even closer attention to their cyber security strategy. If you own your own business, you should be thinking about how to protect against ever more frequent DDoS attacks and also considering plans for a cyber incident response. A DDoS (Distributed Denial of Service) attack is one in which a hacker floods a website with bogus traffic from various sources, causing services on that website to stop working for genuine users or even bringing the website down completely.…
Mobile marketing includes any promotional messaging delivered via mobile technology, such as text messages, apps, mobile websites, banner ads, and supporting technologies like QR codes. Simplicity and immediacy are essential for successful mobile marketing. Consumers need to be able to easily understand and instantly react to the information coming across their screens.
According to the Mobile Marketing Association (MMA), mobile marketing pumped $139 billion into the United States economy in 2012. Included in this figure were both consumer and business-to-business sales generated via mobile messaging.…
If it’s your New Year’s resolution to finally get a business venture off the ground, you should be prepared for ceaseless hard work, seemingly endless sleepless nights, and the very real prospect of failure.
Of course, it’s not our intention to kick you before you’ve even started, but it’s prudent to be aware of the potential pitfalls, with statistics showing around one in three start-up businesses in the UK fail in their first three years of operation.
Typically, these failures are very rarely due to lack of effort on behalf of the business owner, but rather crumbling under the pressure of attempting to cope with the day-to-day stresses of running a profitable company.…
Standing out among your competitors is an often overlooked aspect of the business world. One way to set yourself apart from the pack is by utilizing advertising signs to promote aspects of your business, such as a specific product or service.
Get Your Message Out
Many sign shops offer customized design to their clients, allowing them to have the final say on all aspects of design. Getting your message out there can be extremely important to your overall success, and personalized business signs are an affordable way to do so.…
We’re living in a social media economy. Companies that don’t have an online presence will disappear into the business woodwork. While most companies are starting to realize this, not all of them know what to do and what not to do. Here are six rules that apply to businesses of all sizes, from giant corporations to lone entrepreneurs.
Don’t overshare.
You don’t want to give away your company secrets. Don’t post any information on social media that you wouldn’t want your biggest competitors to have – because they’re watching.…
Although it might not seem quite so valuable on the outside, the UK’s rural economy has quite a significant role to play in the overall financial health of the country. The agricultural and energy sectors, not to mention cottage industries and many micro-enterprises which provide services and products largely for rural audiences all add up to a rather significant share of economic output.
As the rural economy accounts for roughly 20% of all activity, it would seem almost criminal to leave all those businesses operating away from urban environments without all the necessary transport links and communication tools needed for them to thrive.…
Many baby boomers and members of Generation X have a difficult time understanding the millennial generation. However, big businesses are starting to realize that they can’t afford to ignore this demographic. Over 80 million people were born between 1982 and 1993, which makes them a very large consumer market. You will need to understand how to relate to this demographic if you plan to sell products to them.
Don’t Underestimate Their Savviness as Consumers
Millennials are probably the most tech-savvy generation ever.…
Whilst the sound of a cash register might hold a certain nostalgic value for many ‘old-school’ business owners, the days of the conventional cash register have long since been and gone. Even the smallest businesses will now have their ’tills’ linked to a computerised system that tracks sales, inventory and more besides, these systems are referred to as ‘point of sale’ (POS) or ‘electronic point of sale‘ (EPOS) systems.
POS systems have become the standard for a reason; they are not only more reliable than conventional cash registers but they do so much more than just ring up sales.…
Do you love to think outside the box to really move the needle? Chances are you are either guilty of office speak or know someone in the workplace who does. When you’re new to an office environment, it can sometimes feel like a new world, though those who are a little more used to the jargon can sometimes wish they were on another planet…
Thanks to the following infographic by Powwownow, we finally know what the nations truly thinks about office speak.…
