Need to Send Better Thank You Letters? Try Engraved Stationery

The humble thank you letter is an underrated part of personal and business correspondence. The right letter can turn a critic into a brand advocate and create dedicated lifelong fans for your business. But with so much junk filling up our customer’s mailboxes, it can be a challenge just to get noticed, let alone taken seriously, which is the whole point of a thank you letter. Thankfully, engraved business stationery exudes a warmth and dignity makes it easy to send your customers thank you letters that they will actually take seriously.…

Branding Mistakes That Your Business Must Avoid

Branding is one of the key components of business success. Whether you are a small home-based business or a multi-billion-dollar global corporation, you need to focus on establishing a reputable brand, which will help you to achieve profitability. That being said, the rest of this post discusses some of the mistakes that you need to avoid when it comes to branding.   Replicating What Others Are Doing It’s tempting to follow the strategies of other companies, hoping that you will be able to replicate their success.…

3 Solid Reasons Domain Name Matters (And How to Pick the Best One for You)

According to a 2017 Episerver survey, 92 percent of first-time website visitors aren’t going to a company’s website to buy its products or services. Instead, they’re often just researching their options or taking the time to learn more about the business before deciding whether it’s the right company for them. Though their findings and experience with the site (and the business itself) will likely dictate whether this initial visit leads to more engagement down the line, the reality is that a company’s domain name is the first step to accessing this content.…

3 Cool Digital Marketing Tips For Beginners

There’s no way to survive as a modern business without engaging in some digital marketing. Whatever you might happen to be selling, you’re guaranteed to find that a large portion of your market space can be found online –and failure to connect with them is a guaranteed way to lose potential income. Consider these three tips when taking your brand online for the very first time: 1. Whenever You Can, Leave It to the Professionals The urge to take matters fully into your own hands right at the beginning of a stint in online marketing is understandable –the potential to act on every great idea drawn up by your marketing team is actionable when working with online ad space.…

How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

Business Cards: How to Make a Great First Impression (Infographic)

When you meet someone for the first time, it takes them three seconds to form an opinion of you. To make sure that first impression is good, you’ll need to design a custom business card. Business cards cater specifically to snap judgment situations. Those are times when potential clients or investors meet many people at once, forcing them to make decisions about you in a hurry. While snap judgments may not seem fair, they’re actually rooted in basic human instincts. Early humans’ survival depended on their ability to quickly judge between a threat and a benefit—and that included judging the people around them.…

3 Web Design Tips for a Better Business

In the competitive world of SEO, businesses, big and small, are trying to utilise every possible factor that will help them get higher page rank and ad viewability on the search result page. Web design is one of these ranking factors that can lead to the success or failure of your business. This is so because search engines like Google factor in web design as a part of their algorithm. Therefore, knowing the best practices in designing your website will surely get you somewhere.…

How to Build your Company Brand Online

The Internet has revolutionized the way we do business. It has made it easy for people around the world to connect, network and share information. In today’s world, any company that lacks an online presence risks being overlooked by customers. If you want to take your business to the next level, increase its reach and put your products before millions of potential customers, you have to establish your company’s brand online. Some companies know the power of online branding and manage it perfectly.…

Unique Branding Opportunities for Small Companies

At a price of $4m for a 60 second slot, a Super Bowl half time advert is out of the reach of 99% of businesses’ advertising and marketing budgets – however, there are limitless branding opportunities for smaller companies with more modest means. Eschewing some of the more traditional branding opportunities, it is possible to develop a refined, intricate brand identity for your company. Be Personal and Relevant Standard branded items such as pens have remained enduringly popular due to their affordability and almost universal relevance.…

Branding Opportunities Most Companies Miss

There are lots of ways to build your brand–from the design of your logo to coming up with a great hook. Not all of branding deals with the esoteric, though. In many cases, branding is more about improving your company’s visibility, and this is where most entrepreneurs and startups often miss the mark. It’s easy enough to understand why this happens. When you’re first starting your business, funds are limited. You only want to spend money on the most important things that you need right now.…