How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

Business Cards: How to Make a Great First Impression (Infographic)

When you meet someone for the first time, it takes them three seconds to form an opinion of you. To make sure that first impression is good, you’ll need to design a custom business card. Business cards cater specifically to snap judgment situations. Those are times when potential clients or investors meet many people at once, forcing them to make decisions about you in a hurry. While snap judgments may not seem fair, they’re actually rooted in basic human instincts. Early humans’ survival depended on their ability to quickly judge between a threat and a benefit—and that included judging the people around them.…

3 Web Design Tips for a Better Business

In the competitive world of SEO, businesses, big and small, are trying to utilise every possible factor that will help them get higher page rank and ad viewability on the search result page. Web design is one of these ranking factors that can lead to the success or failure of your business. This is so because search engines like Google factor in web design as a part of their algorithm. Therefore, knowing the best practices in designing your website will surely get you somewhere.…

How to Build your Company Brand Online

The Internet has revolutionized the way we do business. It has made it easy for people around the world to connect, network and share information. In today’s world, any company that lacks an online presence risks being overlooked by customers. If you want to take your business to the next level, increase its reach and put your products before millions of potential customers, you have to establish your company’s brand online. Some companies know the power of online branding and manage it perfectly.…

Unique Branding Opportunities for Small Companies

At a price of $4m for a 60 second slot, a Super Bowl half time advert is out of the reach of 99% of businesses’ advertising and marketing budgets – however, there are limitless branding opportunities for smaller companies with more modest means. Eschewing some of the more traditional branding opportunities, it is possible to develop a refined, intricate brand identity for your company. Be Personal and Relevant Standard branded items such as pens have remained enduringly popular due to their affordability and almost universal relevance.…

Branding Opportunities Most Companies Miss

There are lots of ways to build your brand–from the design of your logo to coming up with a great hook. Not all of branding deals with the esoteric, though. In many cases, branding is more about improving your company’s visibility, and this is where most entrepreneurs and startups often miss the mark. It’s easy enough to understand why this happens. When you’re first starting your business, funds are limited. You only want to spend money on the most important things that you need right now.…

Benefits of Using Branded Promotional Materials From a Single Source

Branding a new business or company requires the ability to genuinely connect with potential clients and customers, regardless of the industry you are working in. Using branded promotional materials to help generate interest in a new startup company or an existing business is one of the best methods of maintaining a presence while appealing to specific audiences and demographics. Types of Branded Promotional Materials and Products There are hundreds of branded promotional materials available to print on based on the type of company you are working to grow as well as the source you utilize to help with delivering the merchandise itself.…

Public Relations Disasters to Avoid in Small Business

Small businesses often underestimate the power of public relations. In fact, most small business owners do not see the point in investing in a public relations team. Since small companies operate on tight budgets, investing in a public relations department and resources is regarded as an unnecessary burden. Overlooking the potential of public relations, however, can turn out to be a costly mistake for small businesses. Increased competition has made it imperative for small businesses to focus on highlighting their strengths and achieve competitive advantage.…

5 Things to Consider When Naming Your New Business

Depending on how your brain works, the name of your new business is likely to come to you very early in the research process, or not until the end. Most people would suggest coming up with the name last — but, as long as you’re flexible and don’t make any commitments until the business is ready to launch, you’ll be fine either way. Here are five things to consider when naming your new business: Do your research If you’re starting a new business, you’re bound to be knee-deep in market research.…

Funny Internet Baby: How to Attract Tech-savvy Market via Videos

On YouTube, I’ve watched too many funny cats and babies videos – and sometimes goats, too – but for some reasons, I just can’t get enough of ’em. Why? Well, they are funny. And funny vids make my busy day; sometimes, they do steal my productive time, but hey, some videos are just hard to miss – and some are too inspiring to skip. Fun aside, as I am in online business and marketing game, I am always looking at how companies are doing with their Internet marketing efforts.…