How to Build your Company Brand Online

The Internet has revolutionized the way we do business. It has made it easy for people around the world to connect, network and share information. In today’s world, any company that lacks an online presence risks being overlooked by customers. If you want to take your business to the next level, increase its reach and put your products before millions of potential customers, you have to establish your company’s brand online. Some companies know the power of online branding and manage it perfectly.…

Unique Branding Opportunities for Small Companies

At a price of $4m for a 60 second slot, a Super Bowl half time advert is out of the reach of 99% of businesses’ advertising and marketing budgets – however, there are limitless branding opportunities for smaller companies with more modest means. Eschewing some of the more traditional branding opportunities, it is possible to develop a refined, intricate brand identity for your company. Be Personal and Relevant Standard branded items such as pens have remained enduringly popular due to their affordability and almost universal relevance.…

Branding Opportunities Most Companies Miss

There are lots of ways to build your brand–from the design of your logo to coming up with a great hook. Not all of branding deals with the esoteric, though. In many cases, branding is more about improving your company’s visibility, and this is where most entrepreneurs and startups often miss the mark. It’s easy enough to understand why this happens. When you’re first starting your business, funds are limited. You only want to spend money on the most important things that you need right now.…

Benefits of Using Branded Promotional Materials From a Single Source

Branding a new business or company requires the ability to genuinely connect with potential clients and customers, regardless of the industry you are working in. Using branded promotional materials to help generate interest in a new startup company or an existing business is one of the best methods of maintaining a presence while appealing to specific audiences and demographics. Types of Branded Promotional Materials and Products There are hundreds of branded promotional materials available to print on based on the type of company you are working to grow as well as the source you utilize to help with delivering the merchandise itself.…

5 Things to Consider When Naming Your New Business

Depending on how your brain works, the name of your new business is likely to come to you very early in the research process, or not until the end. Most people would suggest coming up with the name last — but, as long as you’re flexible and don’t make any commitments until the business is ready to launch, you’ll be fine either way. Here are five things to consider when naming your new business: Do your research If you’re starting a new business, you’re bound to be knee-deep in market research.…

Funny Internet Baby: How to Attract Tech-savvy Market via Videos

On YouTube, I’ve watched too many funny cats and babies videos – and sometimes goats, too – but for some reasons, I just can’t get enough of ’em. Why? Well, they are funny. And funny vids make my busy day; sometimes, they do steal my productive time, but hey, some videos are just hard to miss – and some are too inspiring to skip. Fun aside, as I am in online business and marketing game, I am always looking at how companies are doing with their Internet marketing efforts.…

Stand Out from The Pack with Customized Business Signs

Standing out among your competitors is an often overlooked aspect of the business world. One way to set yourself apart from the pack is by utilizing advertising signs to promote aspects of your business, such as a specific product or service. Get Your Message Out Many sign shops offer customized design to their clients, allowing them to have the final say on all aspects of design. Getting your message out there can be extremely important to your overall success, and personalized business signs are an affordable way to do so.…

Curiosity Didn’t Kill The Cat: How Negativity Can Improve Your Brand

No matter how hard you try to create a great company with great products and services, there is going to be that one person that doesn’t like what you have to offer, and they’ll turn to their friends, family, and Internet strangers and let them know how much they didn’t like their experience with your company. When businesses receive negative feedback or know there’s someone out there talking bad about them, they tend to panic. After all, doesn’t negative information about your business mean it’s going to fail?…

Braille on Business Cards – Not Just for The Blind

Networking is important for all business people, including those who are blind. One way to make your business card get noticed and make a profound statement supporting diversity is to simply add braille. What Is Braille, and Why Should It Be on a Business Card? Braille is a form of written language for the blind that consists of raised dots that are “read” by being felt by the fingertips. Louis Braille, a Frenchman who became blind at the age of three, created the system when he was a teenager. …

Black Sheep Branding: How to stand out from the flock

Most businesses give key information right in their names. Starbucks Coffee. Nationwide Insurance. Dunkin Donuts. Your brand isn’t about the service you provide, it’s about what makes your company the absolute best option. A fill-in-the-blanks website and mass produced logo will let potential customers know what your business does – but that’s about it. In an age where there are hundreds of choices available, your brand must be about what makes you different. Be metaphorical Many of the most successful brands have symbolic logos.…