Most businesses give key information right in their names. Starbucks Coffee. Nationwide Insurance. Dunkin Donuts. Your brand isn’t about the service you provide, it’s about what makes your company the absolute best option. A fill-in-the-blanks website and mass produced logo will let potential customers know what your business does – but that’s about it. In an age where there are hundreds of choices available, your brand must be about what makes you different.
Be metaphorical
Many of the most successful brands have symbolic logos.…
Kia Ora!
Want some inspirations in how to do proper brand marketing for your small business via videos? Learn from Air New Zealand, NZ’s national airline and flag carrier.
Their reputation is world-known – it’s probably due to their infamous, far-from-boring flight safety videos, worth talking on socialsphere.
If you are not sure about what I am talking about, I recommend you to view these videos and decide yourself whether they deserve Air New Zealand’s YouTube Channel‘s 13,000+ subscribers and 23,000,000+ video views or not…
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Domain name business is huge – just ask Name.com, GoDaddy.com, Namecheap.com and any other accredited domain name registrars. ICANN, the governing body responsible for coordination of domain name system and some other Internet systems, has initiated the new gTLDs program, which purpose is to introduce literally hundreds of new domain name extensions for the general public to register.
As we who deal with everything Internet know it, a domain name is the foundation of your small business online presence. Unfortunately, some business owners are just being ignorant, choosing whatever domain names come up, thinking that those dot-coms or dot-whatever are just ‘cosmetics.’…
