5 Ways to Improve Online Sales With Great Images

Great images are vibrant and topical. They feature engaging subject matter in a clear, high-definition composition. Webpages look bland and boring without high-quality imagery to complement the text. Compelling photos will encourage viewers to stay on your website, explore your content, and consider your products. The best images are original and relevant. These images give your viewers something interesting to consume and ponder. When used properly, your images can become the critical factor that converts visitors into buyers. Use the following tips to boost sales with your photos.…

The 2020 Smartphone Statistics Small Businesses Should Know (Infographic)

Times are always lean for small businesses, but there are also opportunities around every corner. And mobile marketing is one that you should be grabbing by the horns this year. More people than ever own a smartphone. And we’re spending an average of almost 3 hours a day glued to their screens. But it’s not all about how much we use them. It’s about how mobile usage compares to other devices. Research shows that more people access the internet via a mobile device than any other type.…

Digital Success: How to Increase your Site’s Visibility

Over the last few years, the internet has become a popular platform for many people to express their views and share their thoughts through blogs. However, you may find that it can be rather difficult to cut through the noise amongst a sea of internet users. This is why we wanted to provide you with this piece, with expert blogging insight from Click Consult, on what you can do to improve the visibility of your site. While content is a core factor for your site to be successful, with an estimated of 1.7…

What Can We Expect From Advertising In The Automotive Industry?

Accounting for 12 per cent of total UK good exports, there is no denying that the automotive sector is of significant importance in regard to a stable economy. In fact, the UK automotive industry has an annual turnover of more than £82 billion, employing more than 186,000 individuals within the manufacturing process, and a further 700,000 in the wider automotive field. One specific area within the automotive industry that garners considerable investment is marketing. Although there are occasions when we are driving past a car showroom and a shiny used Ford Fiesta catches our eye, it is a rarity in 2019.…

7 Reasons Your PPC Campaign Will Fail

Organizations have taken pay-per-click very seriously as an advertising model. Indeed, if used appropriately, it has the potential to get you increased web traffic and sales. In the same stretch, however, PPC campaigns can turn out to be very frustrating, especially in cases where marketers use the wrong approach to market products. Some key basic elements of PPC marketing include understanding the audience, the marketing and packaging the campaign in specific ways. Generally, there are a variety of reasons why your PPC campaign is bound to fail.…

Digital Marketing Trailblazers: Ones to Watch in 2020

The digital marketing sector is fast moving with its changes in algorithms, innovations in technology, or cultural trends that are gathering swarms of online attention. There is always something new to keep on top of and new trend setters to watch out for. Last year, AI began to influence the world of marketing and, according to the Smart Insights report, content marketing was thought to be the single marketing activity to make the biggest impact. Throughout the year, consumers were swayed by experiences rather than traditional ads, and we continued in the shift away from television advertising towards a completely digital world based on big data.…

How Customer Feedback Can Help You Build a Good Online Marketing Strategy

The proof of a good online marketing strategy is in the ROI you receive in exchange. The ROI can be in the form of increased sales or more brand awareness/user engagement, and so on. Effective marketing strategies cannot rely on assumptions and conjectures – it needs scientific data. Extensive market research has to be conducted on your target audience to understand their pain points before you can provide them with actionable content that will benefit your business. Researching customer behavior will not only help you at the production level but also aid your marketing exercise. Surveys are an indispensable tool for learning about your customers’ likes and dislikes.…

Facebook Strategies: 5 Oft-Overlooked Ways to Burnish Your Business Page

Facebook is far and away the most popular social media platform in the United States. That’s true however you slice it — whatever your preferred metric. It follows that Facebook is far and away the most important social media platform for U.S. marketers. If your company doesn’t yet have a basic Facebook presence, it’s almost certainly leaving leads and conversions on the table. Fortunately, launching a successful Facebook marketing campaign doesn’t require a massive investment of financial resources. Nor does establishing a robust, customer-facing Facebook presence that attracts prospects with quality content and compelling differentiators.…

How to Become a Successful Marketer

Always had a keen eye for adverts? Do you naturally find yourself studying the intricacies of advertising campaigns? If so, then you should consider forging a career for yourself in the field of marketing. In fact, there’s no need for you to stop there… go the whole hog and become the best, most successful marketer that you can possibly be! For advice on how you can reach these lofty heights in your chosen profession, be sure to read on. Get yourself a Marketing degree Ignore the fact that you do not need a degree to enter into some niche areas of the marketing profession — if you want to be a successful marketer, you need to get yourself a marketing degree whether it is necessary for you to do so or not.…

The Art of Mysterious Marketing Revealed

The more straightforward and minimal adverts tend to stick in our minds. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for example, no further explanation is needed. Plus, iconic logos transcend language and cultural barriers, creating an image that is recognisable around the globe. How can your brand can follow suit and seek mysterious marketing success? Let us guide you with through some companies that have harnessed the power of mysterious marketing in the most creative ways.…