7 Ways Email Design Can Improve Email Metrics

Email campaigns are one of the most important and (still) necessary ways of marketing today. Sure, you might think email is over, but the exact opposite is happening, with millions using it daily! That’s why it’s crucial to start building your email marketing campaign, thinking about how you’ll deliver your messages and to whom. One of the most important elements of your email marketing campaign is the overall design of it. Yes, even the way your emails look will play a huge role on the overall campaign results!…

Making Ideal Custom Badges for Business Promotions

Business promotions can be achieved in many ways depending on the creativity of the marketing team. Today, the use of custom badges, which are designed to add value to the users, are used to do the promotions. When designing these badges, the business should put the customers who will wear the badges first. Thus, the badges should be appealing and cause no damage to the fabric of the wearer’s clothing. For businesses that have not yet tapped into this strategy to do business promotions, there is a lot that they need to know.…

Social Media Marketing Strategies for Real Estate Businesses

Like other businesses, real estate has been moved online. Social media marketing is the most powerful and effective strategy of the time. You need to craft a social media marketing campaign for your real estate business also. From the real estate experts, as well as the real estate prep guide materials you can find online, you can learn about the things you should be doing for marketing your real estate business. You’ll learn that online search – including social media search – is the most feasible medium for finding the properties for buying and selling.…

The Company Logo: 5 Ways to Get a Logo Created for Your Business

There are a lot of places where you can put your company’s logo to promote awareness of your brand and gain visibility with your target audience. It can range from something as big and attention-catching as a billboard along the highway (if your budget allows for it), or something as small and personal as custom envelopes with logos printed on the face. You can think of your company’s logo as the “face” of your business: the moment people see it, your business should immediately come to mind.…

A Guide to Using Personalisation to Capture Your Audience

These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives. Current marketing strategies must account for this change, and one of the challenges facing those at the helm of some of the retailers that we know and love, is how to regain offline market appeal.…

Is Text Message Marketing Effective?

Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads. How Does Text Message Marketing Work? Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…

5 Useful Ways to Record Better Voice Overs for Marketing Videos

Are you trying to record a voiceover for your marketing video, but feel like the audio quality leaves a lot to be desired? Does it have lots of random noises, or sounds muffled and indistinct? Considering the voiceover is an important part of your marketing video, it is important that you take steps to make sure that it sounds good. While there are lots of ways that can be done, there are five that are definitely particularly useful: Invest in a good microphone The microphone that you use will definitely impact the quality of the audio that you record – and it is an area that you will want to invest in.…

How to Master Brand Loyalty

Loyal customers are extremely desirable for modern brands. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.…

Social vs. Influential: The Pros and Cons of Modern Digital Marketing

There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors. However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…

Why Be a Corporate Sponsor?

There are so many different ways to boost your business and get your name out there that will help you to be noticed and to build a great reputation. One of the options that might be open to you is corporate sponsorship. You could sponsor a local event, sports team, or perhaps a school, for example. Organizations are always looking for a sponsor to help them, and for a relatively small amount of money (this will, of course, depend on the situation and what is required) you can not only help out but use it to your advantage.…