Marketing Tips for New and Emerging Fashion Brands

With so many new and emerging fashion brands on the market today, it’s important to find ways to stand out in order to grow your customer base. Luckily, there’s a number of marketing strategies that work perfectly for those in the fashion industry. Here’s a list of marketing tips and tricks you should use to help reach your target markets. Create a fashion-related newsletter The newsletter should feature information about the products that you’re fashion brand sells as well as any information about upcoming events.…

Winning Local Marketing Strategies for Small Businesses

Local marketing is a crucial element in any small business internet strategy. Even if you run a small e-commerce store and operate solely online, you still need to come up with a good local strategy. Search engines are increasingly favoring websites with local-optimization, with search algorithms like Pigeon. Don’t worry – local marketing doesn’t have to be difficult. There are plenty of tools and resources available to help you with your online campaigns. Here are some strategies to keep in mind: Create local pages in directories The first step is to have a page in local business directories – especially those associated with major search engines (Bing Places and Google My Business for starters).…

Foolproof Ways to Lure Visitors During an Exhibition

In order to ensure that your exhibition would be a success, it’s very important to focus on two things; one of which would be to attract visitors to your stand, and the other one would be to interact with them effectively once they’re there. If done properly, this would give you new connections, increased conversions, and a better future for your business. That said, we have gathered some tips that would help you make the most of your exhibition stand. Read on to learn more.…

Opening the Online Floodgates in Equine Industry

The business of selling equestrian supplies has long been a traditional one, going back to the days of the blacksmith. Even a few years ago, it consisted mainly of small mom and pop stores that carried as broad a range as possible of equestrian equipment. Customers searching for more variety and specificity in equine equipment had to turn to catalogs to find products suitable to their needs. For years, this business model remained unchanged until the advent of ecommerce. As it has done for many other niche businesses, the online marketplace has thrown open the floodgates to a broad range of customers who can now purchase equine supplies from the comfort of their couches with just the click of a mouse.…

E-commerce Trends for 2017

Are you planning on launching an e-commerce store and online business in 2017? Or perhaps you already have an e-commerce shop and you are working on expanding it with SAP products that you can find when you click here, and you want 2017 to be your biggest year yet. Either way, check out the e-commerce trends below, as these are the ones that you should expect to see throughout the upcoming year. Adding these new trends to your business model will help you keep your e-commerce store attractive and modern, and that will keep your profits as high as possible.…

7 Offline Marketing Tactics You Haven’t Used Before

If you’re looking for some inspiration to try a new marketing technique, then here are seven offline marketing tactics that you may not have used before. photo credit: North Charleston / Flickr Exhibit at a local show Taking your brand out and about to local shows can help to increase brand awareness and sales for your business. Make sure that your display fits your brand style and focus on one key theme. After all – you may not want to take everything you have to the show!…

How Customer Service Builds Business Relationships

When you think about what a business fundamentally does, “building relationships” isn’t the first thing that comes to mind. Building relationships seems more suited for a counselor or someone who is involved in a service related job. Too often, people’s perception of a business is about selling people things. This is true only on the most basic level. However, when you think about what goes on in a transaction, communication is essential, and the building block of a solid relationship. The way to outperform the competition is to think in terms of relationships rather than just sales.…

How to Market Your Open Source Project or Business

Launching your own open source project is always exciting. You’ve worked on the project for so long and now it’s starting to attract users. Some businesses may be interested in using your open source solution, while home or personal users are beginning to contribute to the project as it grows further. The initial launch of the project is a critical moment. In order for an open source project or business to be known, it needs to have a good marketing strategy.…

3 Web Design Tips for a Better Business

In the competitive world of SEO, businesses, big and small, are trying to utilise every possible factor that will help them get higher page rank and ad viewability on the search result page. Web design is one of these ranking factors that can lead to the success or failure of your business. This is so because search engines like Google factor in web design as a part of their algorithm. Therefore, knowing the best practices in designing your website will surely get you somewhere.…

Digital Advertising 101: Your Quick Reference Guide

There’s nothing quite like optimizing your conversion rates, increasing your base of loyal clients, and expanding your sphere of authority. Interestingly, utilizing top notch online advertising services can help you realize these business goals. If you’re unfamiliar with the world of digital advertising and how to start obtaining excellent marketing services, review the information found in this quick reference guide. What Is Digital Advertising? Digital advertising is a form of marketing that involves using various strategies to make the client’s brand increasingly visible across the online platforms used by the target market.…