5 Useful Ways to Record Better Voice Overs for Marketing Videos

Are you trying to record a voiceover for your marketing video, but feel like the audio quality leaves a lot to be desired? Does it have lots of random noises, or sounds muffled and indistinct? Considering the voiceover is an important part of your marketing video, it is important that you take steps to make sure that it sounds good. While there are lots of ways that can be done, there are five that are definitely particularly useful: Invest in a good microphone The microphone that you use will definitely impact the quality of the audio that you record – and it is an area that you will want to invest in.…

How to Master Brand Loyalty

Loyal customers are extremely desirable for modern brands. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.…

Social vs. Influential: The Pros and Cons of Modern Digital Marketing

There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors. However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…

Why Be a Corporate Sponsor?

There are so many different ways to boost your business and get your name out there that will help you to be noticed and to build a great reputation. One of the options that might be open to you is corporate sponsorship. You could sponsor a local event, sports team, or perhaps a school, for example. Organizations are always looking for a sponsor to help them, and for a relatively small amount of money (this will, of course, depend on the situation and what is required) you can not only help out but use it to your advantage.…

The Difference Between DSP And RTB In Online Advertising

We are very lucky to live and work nowadays in the world of online advertising as it looks now. At the beginning the procedure was a bit illogical, as Advertisers have nothing to do but buy bulk of traffics that were often not targeted. Spending money for foregone result seems to be really strange, but the were no other alternative. However, the situation now is absolutely different. The impressions are bought or rejected after deep consideration of each. All happens so quickly, that while you are just waiting that part of a second of page loading – everything is already done.…

The Power of Word of Mouth

Urban legend attributes Albert Einstein with having stated, “The power of compound interest is the most powerful force in the universe.” Regardless of whether or not he ever really said it, if you’ve ever made a substantial purchase on credit, you’re probably inclined to agree. However, another, perhaps equally powerful force is what may have convinced you to make that purchase in the first place. At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.…

Why Shouldn’t We Neglect The In-store Experience?

Everyone can tell that the high street has changed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. Read on as we explore how shoppers are looking for an experience when they visit a store — often by using new technology. How have consumer shopping habits changed? Before we even step foot in the store, many of us know what we want. In fact, 98% of Gen-Z shoppers walk into shops and find what they’re looking for by themselves.…

The Beginner’s Guide to Affiliate Marketing

If you are looking for basic information on affiliate marketing, you have come to the right place. Afffiliate marketing is a business where you get paid for referrals. All you are doing is sending referrals to another business and getting paid. Affiliate marketing is used by a corporation to target customers. All business wants customers who are interested in buying a good or service. By using an affiliate marketer, a business is likely to see traffic from qualified customers, who are interested in the product the business is offering.…

Types of Amazon Shoppers and How to Make Them All Your Customers

More people than ever are shopping on Amazon, and, as an Amazon third party seller many small retail companies and entrepreneurs can benefit from getting involved with Amazon selling, even if they have primarily been an offline concern in the past. When creating your Amazon listings making use of good Amazon SEO is a must if you want searchers to choose your listings over others. But once those efforts have drawn them in, what is the best way to actually get them to add your products to their cart?…

Pitfalls to Avoid When Learning How to Write a Cold Email That Works

Cold email is not an easy tool to use correctly. For some – those who get it right – it can be a great way to develop leads that become customers or clients. For those who do not take the time to learn how to write cold email it can be an expensive waste of time and money. If you are considering trying cold email yourself, it will be up to you to decide how successful it will be as it will be up to you to decide whether you are willing to take the time to learn how to write a cold email, and to execute all the steps involved in doing so.…