Review Your Visual Merchandising Strategy To Help Increase Your Company’s Offline Sales For 2019

Its common knowledge that the high street has struggled over the last year. Experts have confirmed this with a survey showing that more than 1,000 Australian are moving to digital shopping. But what can physical shops do in order to survive? Visual merchandising is most prominent in the retail sector and can really have an effect on the way a customer purchases within the high street industry. However, there’s a skill to doing this effectively. To help, take a read through this handy guide for advice on executing a strong and competitive visual merchandising strategy.…

Fashion Business Marketing: How Marketing Strategies Differ Between Low-priced Brands and Premium Labels

With different audiences to cater towards, the marketing strategies between low-priced brands and premium brands tend to differ. But in what ways do consumers find a different reception between the two fashion labels? In this article, we explore further… A review of 2018 for fashion It’s important to initially look at how the fashion industry developed through 2018. With the introduction of e-commerce, shopping through social media, and a rise in technology-driven customers in recent years, the fashion industry has experienced a shift.…

Website Translation: 5 Mistakes to Avoid When Translating Your Ecommerce Website

Growing your business across the world is an amazing thing. Technology makes it so your clientele is nearly unlimited – provided you can communicate with them. Because of this, many e-commerce websites are turning to translations to attract more customers to their products and increase their revenue. But translating from one language into another is a tricky subject. You have to have the right words, yes, but you also have to know the nuances, slang, and accents for many languages so you don’t inadvertently offend someone or say the wrong thing.…

3 Types of Content Marketing Videos That Can Be Created Using Screen Recording

Content marketing basically involves creating and publishing content that viewers will find useful and that has value to them. Instead of trying to hard sell viewers, content marketing is designed to persuade them that they want to make a purchase instead. While there are many ways that you can create videos for content marketing – one of the most interesting has to be screen recording. Honestly, you would probably be surprised at the types of content marketing videos that you could create using it and how effective they can be.…

3 Inbound Marketing Techniques That Will Change the Way You Approach Promoting Your Business

Inbound marketing is not easy. It can be hard when you’re just new and starting out. There are hundreds of ways to drive inbound traffic to your site. You can write a blog post every day on your site. You can self-publish a series of e-books. You can take advantage of social media. But, not all of these methods are effective in the beginning. Not to mention, the marketing trends change as much as the SEO rules do. This means it can be harder to get on top and stay on top of your game.…

How Smart Businesses Can Market Themselves

Nowadays technology is thriving. Businesses and individuals are using the latest technology to improve their lives and livelihoods; therefore, the appearance of smart businesses is inevitable. Luckily, smart businesses have many components that are incredibly marketable. You can use the inclusion of the latest technological revelations to your advantages and help market many areas of your business. Here is how: Marketing tactics The point of your business is to harness the latest technological advancements and market them to the world. For instance, if you are using the newest software which benefits your customers (does it improve the payment process, etc.?) then advertise this.…

How to Successfully Outsource Your Marketing Efforts

Marketing is one of the most important elements of a successful business strategy – but effective marketing requires near-constant monitoring and tinkering as well as a fount of experience and up-to-date knowledge. It isn’t difficult to do marketing, but it is nearly impossible for a small or new business to do marketing well. As a result, many small businesses decide that the best course of action is to outsource their marketing efforts. You might be considering the same – but you might also be wondering whether you can outsource marketing while still maintaining high quality campaigns and sufficient consumer engagement.…

Beginner’s Guide: How to Market Your Android Game

So, you’ve developed a great game after months of hard work. If you’re researching how to get your game published on Android/Google Play, this is likely the first game you’ve built. By now, you’ve probably drawn up dozens of sketches, put in hundreds of hours of manual work, and even went through the development process of getting your game officially listed as a gaming application. And now, you’re hoping to cement your game’s position in the world of play. The best way to achieve this is to put in some work to market your game.…

How Has The Retail Industry Become More Inclusive?

Over time, it’s clear to see that fashion retailers have become more diverse and inclusive. From adding a maternity section to their collections, to tall and petite clothing ranges becoming more common, brands appear to be accommodating for all sizes and shapes. Together with QUIZ, a clothing retailer featuring everything from plus size clothing to Sequin Dresses, we explore the topic further: Meeting the demand Retailers have had to step up in becoming more inclusive as there’s a growing demand to meet.…

The Impact of Billboard Advertising for Your Firm

Advertising is all about getting the attention of your audience and encouraging them to check out your company. If you want to be noticed, you need to be in your audience’s line of sight. And how better to do that than with a massive billboard? They’ve been used since the mid-1830s, originating in the streets of New York. Now, they’re used all around the world, and have even enjoyed a silver screen moment in Three Billboards Outside Ebbing, Missouri. Thinking of investing in a billboard for your company?…