How to Increase Your Email Click-Through Rate

You’ve been able to generate a super high open-rate for your email campaign. Success! Right? Not quite. The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years as the number of emails being sent has skyrocketed, and our email inboxes are literally bombarded with emails from people trying to get our attention and money. When email marketing was just a baby, open-rate wasn’t really something that people paid attention to, because the open-rates were obnoxious if you compare them to the rates that are considered “good” today.…

Achieve The Best ROI With an Effective Banner Placement Strategy

Marketing isn’t all about design: it’s also about where you place your ads. Many business owners and marketers need to consider where they will locate their printed products once they’re complete — put them in the wrong spot and your ROI could plummet! Need advice on banner placement to achieve the best ROI on your next batch of roller banners? From store window to trade show, this guide delivers the tips you need to boost your next marketing strategy. Award ceremonies Ceremonies that celebrate the best of each industry are popular and common events across the UK — and these are excellent places to promote your brand with a banner.…

5 Reasons Your Link Building Campaign May Need Improvement

When you’re chasing after better search engine rankings, it’s easy to let your excitement get the best of you. But by keeping your expectations in check and sticking to the strategy you’ve outlined no matter what, some results are bound to follow eventually. By recognizing the most common link building mistakes we’re about to reveal, you’ll be well positioned to avoid making them yourself. 1. You’re trying to rush things along In the world of SEO, changes don’t just happen overnight.…

CRO: An Essential Marketing Activity for Your Business

A website is a key marketing tool for every business. Making sure it’s fully effective is important for your business. And conversion rate optimisation, better known as CRO, is crucial to make sure your site maximises its full business potential. Whether you run an ecommerce business, or your company profits rely heavily on how customers use your company website, this article explains why CRO can be an essential business marketing activity. Explaining conversion and CRO Before explaining CRO, it’s important to first discuss conversion.…

5 Ways to Use Digital Marketing to Promote Your Business Online

With so much competition and a million and one methods, effectively promoting your business can seem daunting. Let’s look at five top digital marketing strategies that will ensure your business gets noticed online. 1. Website Design Businesses often overlook the importance of web design in their digital marketing strategy. Having a quality website can hugely impact customer experience. If you’re putting in the effort to attract your target audience to your website, you don’t want them immediately clicking away because of poor navigation or confusing graphics.…

Does Your SEO Know the Difference Between Local and National Search?

SEO is a marketing activity like no other: mere decades old; conducted in relation to an ever-evolving, secretive computer algorithm, made by a company tipped to take over the world; and lacking the roots in human psychology that makes traditional advertising more intelligible. So, it’s no wonder SEOs are constantly complaining about being seen as tech-y mystics – but that’s not always a bad thing. A slight fuzziness in client-agency relations can enable the trust in expertise required for professionals to do their jobs; can prevent clients meddling and bosses micro-managing.…

Get More Millennial Customers at Your Restaurant with These Marketing Strategies

Restaurant marketing strategies have become critical because the majority of millennials have ranked eating out as a number one priority. Millennials are willing to spend good money on going out to eat and it ranks higher than apparel, beauty aids, electronics, cosmetics, and many other products. Studies have shown that millennials who are between the ages of 18 to 34, dine out at least 3 times a week and are substantial money spenders. They have surpassed the baby boomers and is considered the most profitable group for marketing strategies.…

How to Get Your Niche Business Booming Online

So, you’ve got a niche business up and running that you want to grow bigger. New platforms has made it easier for people to try their hand at e-commerce, but only some have the skills to become a prominent and important store. How do you do it? Thankfully, there are some straightforward tried and tested methods to help you attract customers and become more of a leader in your chosen market. Here are just some of them. First things first – choose a hosting provider The very initial thing you need to do in the process of starting an online business is deciding upon a hosting provider.…

How SEO Has Changed Over The Last Decade

Being involved in SEO for the last 10 years, I have seen many changes as Google refined its algorithm to both tactics to manipulate the rankings, and the introduction of new technology. Here I highlight some of the strategies that were used and how Google brought in changes to counteract them. Onpage Optimisation in 2007 SEO in the mid to late noughties was easy. You basically found out what keywords you wanted to rank for, placed them sporadically around the site, not paying too much attention to copy, grammar or calls to action and within 3 months – 6 months for competitive keywords – you could rank a site.…