6 Signs Your Blog is Just a Hobby (and How to turn it into an Actual Business)

If you’ve been blogging for a while now, you’ve probably entertained the thought of turning it into a real career and business. But do you have what it takes to kick it up a notch? Ask yourself a few questions before you quit your full-time job to focus on turning your blog into a business. Do you post chaotically, whenever you find a few spare moments? Do you use a generic email address for your blog? Do you pay little to no attention to analytics?…

4 Easy Ways to Improve Bounce Rates

Engaging viewers with content is the purpose of almost all websites, but a high bounce rate means that while people are visiting your site, they are not being drawn in. There could be many reasons for this, some of which are easy to fix as long as they are identified. So, what can you do to improve the bounce rate of your website? 1. Maximise Mobile Accessibility In today’s world, the number of people who choose to access the internet through a mobile device, such as a smartphone or tablet, is constantly increasing.…

SEO for Beginners: The 3 Most Important Aspects of Search Engine Marketing

Search Engine Optimization (SEO) has garnered a lot of attention recently as Google and other search engines have increased the complexity of their algorithm. For most businesses, the change has been relatively minor – just one more update in an unending pile of them – but for companies that want to succeed in the online market, these changes are profound. For those not aware, Google’s search engine basically matches up keywords within websites to search queries. A decade ago, that was the level of sophistication of all search engines and companies could stuff their homepages with keywords to attract the attention of these search engines.…

How to Design a Successful Marketing Binder

Binders are a great tool for any business. They’re durable, offer plenty of storage space, and come with dozens of design choices. Yet most businesses don’t optimize these features. Their binder designs are simple—which renders them less effective. Consumers respond best to print marketing that’s creative and innovative. They want to interact with an amazing design that captures their imaginations and builds their trust in your brand. To make a binder that meets these criteria, you’ll need to put these 4 design tips to work for your business.…

What is Content Marketing and How Can It Help Your Business?

Although content marketing has become one of the most discussed topics related to internet promotion and advertising in the last few years, its origins date back to the late 19th century. Content marketing can be defined as a brand promotion technique that consists of the creation and distribution of materials that can truly stir interest and produce engagement among target audiences. Creating valuable content for advanced advertising and branding purposes is at the heart of this technique, which aims to deliver messages that audiences really want to see.…

How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

Business Cards: How to Make a Great First Impression (Infographic)

When you meet someone for the first time, it takes them three seconds to form an opinion of you. To make sure that first impression is good, you’ll need to design a custom business card. Business cards cater specifically to snap judgment situations. Those are times when potential clients or investors meet many people at once, forcing them to make decisions about you in a hurry. While snap judgments may not seem fair, they’re actually rooted in basic human instincts. Early humans’ survival depended on their ability to quickly judge between a threat and a benefit—and that included judging the people around them.…

Marketing Tips for New and Emerging Fashion Brands

With so many new and emerging fashion brands on the market today, it’s important to find ways to stand out in order to grow your customer base. Luckily, there’s a number of marketing strategies that work perfectly for those in the fashion industry. Here’s a list of marketing tips and tricks you should use to help reach your target markets. Create a fashion-related newsletter The newsletter should feature information about the products that you’re fashion brand sells as well as any information about upcoming events.…

Winning Local Marketing Strategies for Small Businesses

Local marketing is a crucial element in any small business internet strategy. Even if you run a small e-commerce store and operate solely online, you still need to come up with a good local strategy. Search engines are increasingly favoring websites with local-optimization, with search algorithms like Pigeon. Don’t worry – local marketing doesn’t have to be difficult. There are plenty of tools and resources available to help you with your online campaigns. Here are some strategies to keep in mind: Create local pages in directories The first step is to have a page in local business directories – especially those associated with major search engines (Bing Places and Google My Business for starters).…

Foolproof Ways to Lure Visitors During an Exhibition

In order to ensure that your exhibition would be a success, it’s very important to focus on two things; one of which would be to attract visitors to your stand, and the other one would be to interact with them effectively once they’re there. If done properly, this would give you new connections, increased conversions, and a better future for your business. That said, we have gathered some tips that would help you make the most of your exhibition stand. Read on to learn more.…