The Power of Word of Mouth

Urban legend attributes Albert Einstein with having stated, “The power of compound interest is the most powerful force in the universe.” Regardless of whether or not he ever really said it, if you’ve ever made a substantial purchase on credit, you’re probably inclined to agree. However, another, perhaps equally powerful force is what may have convinced you to make that purchase in the first place. At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.…

Why Shouldn’t We Neglect The In-store Experience?

Everyone can tell that the high street has changed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. Read on as we explore how shoppers are looking for an experience when they visit a store — often by using new technology. How have consumer shopping habits changed? Before we even step foot in the store, many of us know what we want. In fact, 98% of Gen-Z shoppers walk into shops and find what they’re looking for by themselves.…

The Beginner’s Guide to Affiliate Marketing

If you are looking for basic information on affiliate marketing, you have come to the right place. Afffiliate marketing is a business where you get paid for referrals. All you are doing is sending referrals to another business and getting paid. Affiliate marketing is used by a corporation to target customers. All business wants customers who are interested in buying a good or service. By using an affiliate marketer, a business is likely to see traffic from qualified customers, who are interested in the product the business is offering.…

Types of Amazon Shoppers and How to Make Them All Your Customers

More people than ever are shopping on Amazon, and, as an Amazon third party seller many small retail companies and entrepreneurs can benefit from getting involved with Amazon selling, even if they have primarily been an offline concern in the past. When creating your Amazon listings making use of good Amazon SEO is a must if you want searchers to choose your listings over others. But once those efforts have drawn them in, what is the best way to actually get them to add your products to their cart?…

Pitfalls to Avoid When Learning How to Write a Cold Email That Works

Cold email is not an easy tool to use correctly. For some – those who get it right – it can be a great way to develop leads that become customers or clients. For those who do not take the time to learn how to write cold email it can be an expensive waste of time and money. If you are considering trying cold email yourself, it will be up to you to decide how successful it will be as it will be up to you to decide whether you are willing to take the time to learn how to write a cold email, and to execute all the steps involved in doing so.…

6 Ways Augmented Reality Can Help You Close More Online Sales

Selling sure has changed over the years, especially with the advent of the digital age. Today, we’re seeing the emergence of exciting new technology that’s poised to forever change the world of sales across virtually every single industry. In fact, augmented reality, also called “AR”, is already making a significant impact on the world of retails sales. As it stands, AR technology is slated to generate nearly $140 billion in sales by the year 2021. That’s a huge slice of the market, so if you’re in retail sales, now is the time to stand up and pay attention to AR.…

4 Tips to a Successful Digital Marketing Strategy

Digital marketing has become the preferred method of reaching clients and customers. While it hasn’t usurped traditional marketing methods such as print, radio, or television, digital marketing is a necessary portion of an overarching marketing plan. By putting together a successful digital marketing strategy, you can increase your reach and, hopefully, your sales. Here are a few tips to build a successful digital marketing strategy for your business. 1. Build a Brand The first step of any successful digital marketing strategy is building your brand.…

4 Reasons Why You Must Incorporate Videos in Your Marketing Strategy

Nowadays, people look for answers and solutions to their queries and problems online. From blogs to social media and video streaming services, the Internet has kept people away from boredom. Naturally, businesses are also fond of using these platforms and tools in an attempt to run their advertising and marketing strategies effectively. Video marketing, in particular, has proven to be an efficient method in reaching out to existing and potential clients. And while you may have been using alternative marketing methods (e.g., social media, email, PPC, etc.), you might be surprised how video marketing can change your perspective forever, and boost your business significantly.…

6 Key Tips for Improving Your Team’s Customer Service Skills

In business nowadays, the make or break factor to your success is the experience you’re providing to your customers. You could nail every single other aspect of your business, but if your customers aren’t happy, they won’t be coming back to you, and word of mouth about bad experiences travels fast. This is why it’s essential for your business to be proactive in providing the very best experience it can, which means brushing up on your team’s customer service skills. Today, we’re going to detail six vital tips you can use to improve their skills and ultimately enhance the success of your business.…

How to Deal With Cold Callers

According to research presented by The Times, Britain is the worst country in Europe for dealing with nuisance cold-callers. Brits were victim to 2.2 billion phone calls last year which calculate to around 4,200 phone calls and messages every minute — with most having the intent to scam people. With 57% of Brits saying that the most annoying thing about owning a phone is the nuisance calls, we’ve teamed up with True Solicitors LLP, a company that can spot mis-sold timeshare occurrences from cold-callers in a heartbeat.…