How to Design a Successful Marketing Binder

Binders are a great tool for any business. They’re durable, offer plenty of storage space, and come with dozens of design choices. Yet most businesses don’t optimize these features. Their binder designs are simple—which renders them less effective. Consumers respond best to print marketing that’s creative and innovative. They want to interact with an amazing design that captures their imaginations and builds their trust in your brand. To make a binder that meets these criteria, you’ll need to put these 4 design tips to work for your business.…

What is Content Marketing and How Can It Help Your Business?

Although content marketing has become one of the most discussed topics related to internet promotion and advertising in the last few years, its origins date back to the late 19th century. Content marketing can be defined as a brand promotion technique that consists of the creation and distribution of materials that can truly stir interest and produce engagement among target audiences. Creating valuable content for advanced advertising and branding purposes is at the heart of this technique, which aims to deliver messages that audiences really want to see.…

How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

Business Cards: How to Make a Great First Impression (Infographic)

When you meet someone for the first time, it takes them three seconds to form an opinion of you. To make sure that first impression is good, you’ll need to design a custom business card. Business cards cater specifically to snap judgment situations. Those are times when potential clients or investors meet many people at once, forcing them to make decisions about you in a hurry. While snap judgments may not seem fair, they’re actually rooted in basic human instincts. Early humans’ survival depended on their ability to quickly judge between a threat and a benefit—and that included judging the people around them.…

Marketing Tips for New and Emerging Fashion Brands

With so many new and emerging fashion brands on the market today, it’s important to find ways to stand out in order to grow your customer base. Luckily, there’s a number of marketing strategies that work perfectly for those in the fashion industry. Here’s a list of marketing tips and tricks you should use to help reach your target markets. Create a fashion-related newsletter The newsletter should feature information about the products that you’re fashion brand sells as well as any information about upcoming events.…

Winning Local Marketing Strategies for Small Businesses

Local marketing is a crucial element in any small business internet strategy. Even if you run a small e-commerce store and operate solely online, you still need to come up with a good local strategy. Search engines are increasingly favoring websites with local-optimization, with search algorithms like Pigeon. Don’t worry – local marketing doesn’t have to be difficult. There are plenty of tools and resources available to help you with your online campaigns. Here are some strategies to keep in mind: Create local pages in directories The first step is to have a page in local business directories – especially those associated with major search engines (Bing Places and Google My Business for starters).…

Foolproof Ways to Lure Visitors During an Exhibition

In order to ensure that your exhibition would be a success, it’s very important to focus on two things; one of which would be to attract visitors to your stand, and the other one would be to interact with them effectively once they’re there. If done properly, this would give you new connections, increased conversions, and a better future for your business. That said, we have gathered some tips that would help you make the most of your exhibition stand. Read on to learn more.…

Opening the Online Floodgates in Equine Industry

The business of selling equestrian supplies has long been a traditional one, going back to the days of the blacksmith. Even a few years ago, it consisted mainly of small mom and pop stores that carried as broad a range as possible of equestrian equipment. Customers searching for more variety and specificity in equine equipment had to turn to catalogs to find products suitable to their needs. For years, this business model remained unchanged until the advent of ecommerce. As it has done for many other niche businesses, the online marketplace has thrown open the floodgates to a broad range of customers who can now purchase equine supplies from the comfort of their couches with just the click of a mouse.…

E-commerce Trends for 2017

Are you planning on launching an e-commerce store and online business in 2017? Or perhaps you already have an e-commerce shop and you are working on expanding it with SAP products that you can find when you click here, and you want 2017 to be your biggest year yet. Either way, check out the e-commerce trends below, as these are the ones that you should expect to see throughout the upcoming year. Adding these new trends to your business model will help you keep your e-commerce store attractive and modern, and that will keep your profits as high as possible.…

7 Offline Marketing Tactics You Haven’t Used Before

If you’re looking for some inspiration to try a new marketing technique, then here are seven offline marketing tactics that you may not have used before. photo credit: North Charleston / Flickr Exhibit at a local show Taking your brand out and about to local shows can help to increase brand awareness and sales for your business. Make sure that your display fits your brand style and focus on one key theme. After all – you may not want to take everything you have to the show!…