How Customer Feedback Can Help You Build a Good Online Marketing Strategy

The proof of a good online marketing strategy is in the ROI you receive in exchange. The ROI can be in the form of increased sales or more brand awareness/user engagement, and so on. Effective marketing strategies cannot rely on assumptions and conjectures – it needs scientific data. Extensive market research has to be conducted on your target audience to understand their pain points before you can provide them with actionable content that will benefit your business. Researching customer behavior will not only help you at the production level but also aid your marketing exercise. Surveys are an indispensable tool for learning about your customers’ likes and dislikes.…

Facebook Strategies: 5 Oft-Overlooked Ways to Burnish Your Business Page

Facebook is far and away the most popular social media platform in the United States. That’s true however you slice it — whatever your preferred metric. It follows that Facebook is far and away the most important social media platform for U.S. marketers. If your company doesn’t yet have a basic Facebook presence, it’s almost certainly leaving leads and conversions on the table. Fortunately, launching a successful Facebook marketing campaign doesn’t require a massive investment of financial resources. Nor does establishing a robust, customer-facing Facebook presence that attracts prospects with quality content and compelling differentiators.…

How to Become a Successful Marketer

Always had a keen eye for adverts? Do you naturally find yourself studying the intricacies of advertising campaigns? If so, then you should consider forging a career for yourself in the field of marketing. In fact, there’s no need for you to stop there… go the whole hog and become the best, most successful marketer that you can possibly be! For advice on how you can reach these lofty heights in your chosen profession, be sure to read on. Get yourself a Marketing degree Ignore the fact that you do not need a degree to enter into some niche areas of the marketing profession — if you want to be a successful marketer, you need to get yourself a marketing degree whether it is necessary for you to do so or not.…

The Art of Mysterious Marketing Revealed

The more straightforward and minimal adverts tend to stick in our minds. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for example, no further explanation is needed. Plus, iconic logos transcend language and cultural barriers, creating an image that is recognisable around the globe. How can your brand can follow suit and seek mysterious marketing success? Let us guide you with through some companies that have harnessed the power of mysterious marketing in the most creative ways.…

7 Ways Email Design Can Improve Email Metrics

Email campaigns are one of the most important and (still) necessary ways of marketing today. Sure, you might think email is over, but the exact opposite is happening, with millions using it daily! That’s why it’s crucial to start building your email marketing campaign, thinking about how you’ll deliver your messages and to whom. One of the most important elements of your email marketing campaign is the overall design of it. Yes, even the way your emails look will play a huge role on the overall campaign results!…

Making Ideal Custom Badges for Business Promotions

Business promotions can be achieved in many ways depending on the creativity of the marketing team. Today, the use of custom badges, which are designed to add value to the users, are used to do the promotions. When designing these badges, the business should put the customers who will wear the badges first. Thus, the badges should be appealing and cause no damage to the fabric of the wearer’s clothing. For businesses that have not yet tapped into this strategy to do business promotions, there is a lot that they need to know.…

Social Media Marketing Strategies for Real Estate Businesses

Like other businesses, real estate has been moved online. Social media marketing is the most powerful and effective strategy of the time. You need to craft a social media marketing campaign for your real estate business also. From the real estate experts, as well as the real estate prep guide materials you can find online, you can learn about the things you should be doing for marketing your real estate business. You’ll learn that online search – including social media search – is the most feasible medium for finding the properties for buying and selling. What’s the benefit of engagement through social media?…

The Company Logo: 5 Ways to Get a Logo Created for Your Business

There are a lot of places where you can put your company’s logo to promote awareness of your brand and gain visibility with your target audience. It can range from something as big and attention-catching as a billboard along the highway (if your budget allows for it), or something as small and personal as custom envelopes with logos printed on the face. You can think of your company’s logo as the “face” of your business: the moment people see it, your business should immediately come to mind.…

A Guide to Using Personalisation to Capture Your Audience

These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives. Current marketing strategies must account for this change, and one of the challenges facing those at the helm of some of the retailers that we know and love, is how to regain offline market appeal.…

Is Text Message Marketing Effective?

Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads. How Does Text Message Marketing Work? Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…