How to Get Your Niche Business Booming Online

So, you’ve got a niche business up and running that you want to grow bigger. New platforms has made it easier for people to try their hand at e-commerce, but only some have the skills to become a prominent and important store. How do you do it? Thankfully, there are some straightforward tried and tested methods to help you attract customers and become more of a leader in your chosen market. Here are just some of them. First things first – choose a hosting provider The very initial thing you need to do in the process of starting an online business is deciding upon a hosting provider.…

How SEO Has Changed Over The Last Decade

Being involved in SEO for the last 10 years, I have seen many changes as Google refined its algorithm to both tactics to manipulate the rankings, and the introduction of new technology. Here I highlight some of the strategies that were used and how Google brought in changes to counteract them. Onpage Optimisation in 2007 SEO in the mid to late noughties was easy. You basically found out what keywords you wanted to rank for, placed them sporadically around the site, not paying too much attention to copy, grammar or calls to action and within 3 months – 6 months for competitive keywords – you could rank a site.…

4 Don’ts of Ecommerce Digital Marketing

There is no shortage of competition in the ecommerce arena, as there are hundreds of thousands of online stores out there, many of which in your industry. You will need to stand apart and one of the most straightforward ways to do that is with a little bit of digital marketing. Despite various “experts” telling you that digital marketing is the easiest thing in the world, there are still innumerable ways in which you can mess it all up and end up throwing your money away.…

Why Digital Marketers Are Still Majorly in Demand

Before business owners knew how to go out and make a name for themselves online, they depended on marketing and digital advertising agencies to develop their branding. Then, the next wave of online marketing highlighted the DIY approach – build your own website, generate your own leads, and be highly approachable. What digital marketers and business owners have learned is that effective marketing strategies need to be finely tuned. So, for instance, if you’re a business owner who is great at creating and maintaining a company blog, you should do that task yourself.…

How to Attract More Customers into Your Shop

Whatever your individual business does, and however well you’re doing at the moment, you can always benefit from increased foot traffic on your shop floor – and there’s always more you can do. Think about the style of your brand, the features of your products that bring customers in, and how much exposure your business is currently getting. There are mistakes that small businesses tend to make, refer to this article from Multi Signs to ensure that you avoid making them.…

3 Cool Digital Marketing Tips For Beginners

There’s no way to survive as a modern business without engaging in some digital marketing. Whatever you might happen to be selling, you’re guaranteed to find that a large portion of your market space can be found online –and failure to connect with them is a guaranteed way to lose potential income. Consider these three tips when taking your brand online for the very first time: 1. Whenever You Can, Leave It to the Professionals The urge to take matters fully into your own hands right at the beginning of a stint in online marketing is understandable –the potential to act on every great idea drawn up by your marketing team is actionable when working with online ad space.…

6 Signs Your Blog is Just a Hobby (and How to turn it into an Actual Business)

If you’ve been blogging for a while now, you’ve probably entertained the thought of turning it into a real career and business. But do you have what it takes to kick it up a notch? Ask yourself a few questions before you quit your full-time job to focus on turning your blog into a business. Do you post chaotically, whenever you find a few spare moments? Do you use a generic email address for your blog? Do you pay little to no attention to analytics?…

4 Easy Ways to Improve Bounce Rates

Engaging viewers with content is the purpose of almost all websites, but a high bounce rate means that while people are visiting your site, they are not being drawn in. There could be many reasons for this, some of which are easy to fix as long as they are identified. So, what can you do to improve the bounce rate of your website? 1. Maximise Mobile Accessibility In today’s world, the number of people who choose to access the internet through a mobile device, such as a smartphone or tablet, is constantly increasing.…

SEO for Beginners: The 3 Most Important Aspects of Search Engine Marketing

Search Engine Optimization (SEO) has garnered a lot of attention recently as Google and other search engines have increased the complexity of their algorithm. For most businesses, the change has been relatively minor – just one more update in an unending pile of them – but for companies that want to succeed in the online market, these changes are profound. For those not aware, Google’s search engine basically matches up keywords within websites to search queries. A decade ago, that was the level of sophistication of all search engines and companies could stuff their homepages with keywords to attract the attention of these search engines.…

How to Design a Successful Marketing Binder

Binders are a great tool for any business. They’re durable, offer plenty of storage space, and come with dozens of design choices. Yet most businesses don’t optimize these features. Their binder designs are simple—which renders them less effective. Consumers respond best to print marketing that’s creative and innovative. They want to interact with an amazing design that captures their imaginations and builds their trust in your brand. To make a binder that meets these criteria, you’ll need to put these 4 design tips to work for your business.…