Trade Show as a Learning Opportunity for Business Owners

These days, it seems that everyone is talking about digital marketing, and its innumerable advantages that are causing traditional marketing techniques to almost die out. And since trade shows are one of the oldest promotional techniques, you might think that they will be the first to go. While some people would want you to think that, trade shows are actually still very successful at what they were made for. They still attract growing numbers of attendees and they are still an exquisite way to promote a brand.…

How to Create an Effective Marketing Strategy for Your Startup

Starting a business is a really exciting venture, but simply starting one and doing work doesn’t mean that your business will be a success. For a successful ad marketing campaign, you need to put in a lot of hard work behind the scenes. Marketing for startups is a particular beast to tame as well, and traditional techniques might not always work for such a small enterprise with tight resource and budget restrictions. Take a look at some of the steps that you can take to make sure that your business gets the attention that it deserves.…

Top 5 Reasons SMS Marketing is Smart for Small Business

SMS (short message service) marketing, or text marketing, is quickly becoming one of the most common and effective forms of marketing. Many small businesses have been reluctant to try it because they either don’t understand how it works, are afraid it will cost too much, or think they won’t have the time to manage it. But what we’ve learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization. Cost-effective (Cheap) Cheap can sometimes be seen as meaning of little value or worth and that isn’t what we are saying about sms marketing, that is why we choose to use the words cost-effective.…

Tips for Marketing a Law Firm

If you run a law firm and are concerned about your lack of new clients and cases, you’re probably not doing enough to properly market your business. Many times, companies overlook the importance of public relations and marketing because they think that their work will speak for itself, and clients will simply come knocking. There are things that you can do for your business in order to better market your company in house, or you can choose to hire an outside company to handle your marketing, as well as your legal public relations.…

Link building tips: How to Create Viral Social Media Content

When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do. The content should be entertaining You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…

Successful Marketing Speaks to the Whole Person

Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties. It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional. If you want people humming your jingle 40 years later, here’s what you need to know: Into the Eyes of the Beholder The eyes do more than just see things.…

Advice for Creating Effective Printed Marketing Materials

Every business should consider the importance of investing in printed marketing materials. Printed products act as a tangible marketing tool that if created effectively, can present your products and services in a professional manner. There are several types of printed materials you could invest in, including letterhead, brochures, newsletters, flyers, and more. The more platforms you have for reaching your target audience, the better your chances are of securing new business on a regular basis. Doing it Right the First Time First impressions are pertinent to a company’s reputation.…

5 Event Recruitment Steps to Good Attendance and ROI

“If you build it, he will come” was the message that made “Field of Dreams” a great movie, but it is not a smart event recruitment strategy. Too often, organizers of trade shows, conferences, seminars and webinars focus on “day of” event details, overlooking smart pre-marketing. But if an event is going to generate good leads, conversion and ROI, enough of your best prospective clients need to attend. The following 5 marketing steps will attract your ideal attendees and produce a great turnout.…

The Social Video Starter Guide (Infographic)

Is your business creating and sharing social video content? If not, you’re missing out on a huge opportunity to build your online brand. Video has changed the way people consume online content. By 2017, it’s expected that 67 percent of consumer web traffic will be video traffic! This is why it’s important for brands to create a social video marketing strategy that will attract customers and build loyal fans. If you’re new to social video marketing, there are a few things you should know.…

8 Ingredients for the Recipe of Customer Loyalty

When you have a business, one of the most important things that you can have is loyal customers. You want people to come back to you again and again and know that you can count on their dollars. These are customers who are going to be with you through thick and thin and that believe in your business. According to Business Insider, some of the brands that have the most loyal customers include Apple, Google, Amazon, Samsung, and Hyundai. These are the brands that people love and where people go to when they are looking for certain services.…