How to Make the Most of Market Research

Conducting effective market research can be one of the most important things you can do as a business, ensuring that you are heading down the right track as far as your customers – both existing and potential – are concerned. Topics can cover anything from new products that are about to launch to the possible outcomes of marketing ideas and how current services could be improved upon. Another way to make the most of market research would be to outsource it to companies like Circle Research, which is one of the best at just this.…

4 Ingenious Outdoor Ads that Show the Power of Advertising

Advertising affects us all in different ways. Some people are happy to openly admit the power it has over them and will freely state that certain adverts make them want to buy certain products, whist others are affected more subtly as the advertising lingers inside their head without them knowing. However, whichever category you would place yourself in, we are all becoming much more aware of marketing, how it works and the tactics that are used to make us buy specific products.…

Developing Your Marketing Efforts In 2014

Internet marketing is one of the fastest-growing ways to conduct business in the world today due to its availability and accessibility to millions of people across the globe. Many businesses feel the need to be online, however many of them may not fully understand the importance of a well. Internet marketing isn’t simply about putting your brochures in electronic form on the internet. A common mistake that a business makes — because they just want to be online quickly — is to treat the internet simply as an advertising medium.…

Mobile Marketing: Opportunities, Challenges, and Trends

Mobile marketing includes any promotional messaging delivered via mobile technology, such as text messages, apps, mobile websites, banner ads, and supporting technologies like QR codes. Simplicity and immediacy are essential for successful mobile marketing. Consumers need to be able to easily understand and instantly react to the information coming across their screens. According to the Mobile Marketing Association (MMA), mobile marketing pumped $139 billion into the United States economy in 2012. Included in this figure were both consumer and business-to-business sales generated via mobile messaging.…

Stand Out from The Pack with Customized Business Signs

Standing out among your competitors is an often overlooked aspect of the business world. One way to set yourself apart from the pack is by utilizing advertising signs to promote aspects of your business, such as a specific product or service. Get Your Message Out Many sign shops offer customized design to their clients, allowing them to have the final say on all aspects of design. Getting your message out there can be extremely important to your overall success, and personalized business signs are an affordable way to do so.…

Kick Off Your 2014 Marketing Campaign on The Right Foot

It’s amazing how quickly 2013 has ended. You are probably still reeling from the 2013 Christmas holiday shopping frenzy with consumers snatching up so many of your products that you could barely keep up with the demand. Yet now is the time to move forward and think about your 2014 marketing campaign so you enter the new year with stellar sales profits. So dust off your marketing strategies, get the sales analysis from your mobile advertising agencies, and let’s figure out what type of marketing campaign to try out for 2014 so you can build off the positive sales growth.…

Best Tips for Marketing to Millennials

Many baby boomers and members of Generation X have a difficult time understanding the millennial generation. However, big businesses are starting to realize that they can’t afford to ignore this demographic. Over 80 million people were born between 1982 and 1993, which makes them a very large consumer market. You will need to understand how to relate to this demographic if you plan to sell products to them. Don’t Underestimate Their Savviness as Consumers Millennials are probably the most tech-savvy generation ever.…

Is Print Advertising Over?

A question that is regularly regurgitated in advertising is whether print adverts still work. With the rise of intelligent and unusual advertising techniques, and a shift in focus that directs towards the digital world, many companies are now focusing on imagery, copy, and video content to be used to promote and market themselves exclusively online. Despite there being a development in the style and types of effective advertising used, it doesn’t meant that older, standardised methods are now obsolete. The developing styles of advertising and the broadening of creativity within them actually allows for businesses to create a better, stronger campaign that is inclusive of multiple strains of advertising formats.…

The Advertising Billboard for Small Businesses

Advertising your business is an essential, but costly, fact of life and there seem to be an ever increasing number of ways in which to advertise. However, as so often in life, some of the old tricks can be the best. For any size of firm, using your car as a mobile advertising billboard is one of those old tricks and it can still be incredibly effective. Today there are a number of ways of doing this but the two most popular include a standard vehicle wrap, or the more simple use of a vehicle magnet.…

The Importance of Understanding Your Target Audience

Applied psychology is something that any business owner should be familiar with. It has to do with analyzing the way that people think and feel and how that impacts their choices and actions. This sounds complicated, but it is usually fairly simple to pin down. Still, it takes time and work to analyze the potential market and then make decisions based on your findings. You need to learn more about the people who you want to sell your products or services to, you need to consider what that means about those consumers in a practical sense, and then you need to change your products and marketing to match what those people already want.…