How to Generate That Little Bit Extra from Every Customer

If you’ve been following the news recently, you might have seen how Sainsbury’s accidentally made its plans to try to drive 50p from every customer public. Although there was a significant customer backlash to the public incentive to Sainsbury’s staff to ensure every customer walks out of the store 50p worse off, the reality of retail is that the shop is there to generate income, and maximising that amount of income is an essential part of the job. Ultimately, what this means to you is that if you work in a retail environment, you have a range of strategies that help you maximise the profit of your business.…

Want to Become a Pinterest Warrior? Here is How (Infographic)

Today’s connected world contains over 10 billion connected devices and accounts for over 1.5 billion monthly social media users. Pinterest accounts for around 70 million of these active users. Pinterest is playing an important role in social networks pushing a more visually optimized experience for their users. Where Facebook made photos a vital part of online social media interaction, companies like Instagram and Pinterest have taken this idea to the next level with social networks that function almost exclusively on visual content.…

Is Real Estate Investment Right for You? 3 Points to Consider

As financial market traders and investors can testify, there is a common mind-set and philosophy required to access sustainable financial gains. While the way in which it is translated into individual strategies will vary depending on your appetite for risk and the specific market that you choose to operate in, it is underpinned by a number of fundamental values that must be clearly understood. It is therefore crucial that aspiring investors ask themselves some serious questions prior to making a financial commitment, in order to ensure they are equipped to achieve long-term success.…

Three Ideas for Marketing in the Construction Industry

With the house building boom currently happening in the UK construction companies are getting plenty of business but any owner or general manager knows that marketing their company or services is what will continuously bring them in new business even after the boom ends. You want potential customers to know your name and you want current customers to speak highly of your business in order to entice new clients to contact you. Passing out business cards and mailing out flyers may have done you well in the past but today you can utilise internet marketing strategies along with other tricks that will leave an impression on people.…

Why Should You Allocate Budget to Marketing?

Marketing is absolutely essential for any business, large or small. Even if it weren’t the case originally, we now live in an age which is so saturated by marketing that it’s become increasingly difficult for individual companies to stand out. But marketing, whilst often maligned in the media and by consumers, acts as the mouthpiece of a company. In fact, the best marketing is so subtle that consumers don’t even notice it at all. Investing for Success Some marketing will inevitably happen of its own accord.…

What Should Be Your Small Business Marketing Strategy in 2014?

Small business strategies require a good deal of adjustment and assurance. It becomes all the more important to adjust your goals in order to ensure that you manage to stay on target. We must admit that the small business strategies have taken on an altogether new meaning. With the advancement of technology, business environments are being affected. Such strategies are essential for the success of your organization as the size of the small businesses do require strategies that are not only capable of simplifying efforts but also do it’s best in saving time and preserving limited resources.…

Roller Banner Printing for Every Budget

If you are on the lookout for a new way to promote your business then you will no doubt be aware of the rise of the roller banner. UK businesses have been using these nifty marketing tools to great effect everywhere from the high street to the exhibition halls. Roller banner printing is a huge business in its own right and with this level of competition roller banner pricing has become affordable for even the smallest businesses. Generally, when searching for roller banners UK companies will be presented with four grades of roller banner.…

A Marketing Beast With Many Names: The Magic of Animated Whiteboard Explainer Videos

The biggest trend in marketing videos right now is hard-draw, “doodle”-style videos. These videos capitalize on a very basic idea: people like to feel connected with the people they buy from. Said another way, people only buy from people whom they like and trust. Explainer videos that employ a white-board scheme satisfy that need by putting a human touch on an often very stuffy or impersonal media format. The Way Most Companies Do Them Most companies will allow you to download their whiteboard video using software programs like the one at http://www.youtubedownloadersite.com.…

Funny Internet Baby: How to Attract Tech-savvy Market via Videos

On YouTube, I’ve watched too many funny cats and babies videos – and sometimes goats, too – but for some reasons, I just can’t get enough of ’em. Why? Well, they are funny. And funny vids make my busy day; sometimes, they do steal my productive time, but hey, some videos are just hard to miss – and some are too inspiring to skip. Fun aside, as I am in online business and marketing game, I am always looking at how companies are doing with their Internet marketing efforts.…

The Secrets of Getting People to Buy From You: It is Not What You Think

Want someone to buy something from you? Then you need to create a great product and use lots of marketing to make sure they see it right? Well actually no. That is one way to get people to buy for you sure, and neither of those things are going to hurt, but actually people don’t always buy the ‘best things’ and often they spend money for reasons that are completely unfounded in logic and actually don’t make that much sense when you break them down.…