Link building tips: How to Create Viral Social Media Content

When it comes to link building, one of the easiest ways to land quality links is creating viral content. A viral piece of content is one that your audience will pick up and willingly share with their networks. It becomes viral when hundreds of people you are not directly connected to share and talk about it. Your viral content can be clever infographics, videos or blog posts, but how do you create them? Here is what you need to do. The content should be entertaining You may be waiting for one of your everyday pieces of content to quickly go viral, attracting thousands of old and new customers.…

Successful Marketing Speaks to the Whole Person

Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties. It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional. If you want people humming your jingle 40 years later, here’s what you need to know: Into the Eyes of the Beholder The eyes do more than just see things.…

Advice for Creating Effective Printed Marketing Materials

Every business should consider the importance of investing in printed marketing materials. Printed products act as a tangible marketing tool that if created effectively, can present your products and services in a professional manner. There are several types of printed materials you could invest in, including letterhead, brochures, newsletters, flyers, and more. The more platforms you have for reaching your target audience, the better your chances are of securing new business on a regular basis. Doing it Right the First Time First impressions are pertinent to a company’s reputation.…

5 Event Recruitment Steps to Good Attendance and ROI

“If you build it, he will come” was the message that made “Field of Dreams” a great movie, but it is not a smart event recruitment strategy. Too often, organizers of trade shows, conferences, seminars and webinars focus on “day of” event details, overlooking smart pre-marketing. But if an event is going to generate good leads, conversion and ROI, enough of your best prospective clients need to attend. The following 5 marketing steps will attract your ideal attendees and produce a great turnout.…

The Social Video Starter Guide (Infographic)

Is your business creating and sharing social video content? If not, you’re missing out on a huge opportunity to build your online brand. Video has changed the way people consume online content. By 2017, it’s expected that 67 percent of consumer web traffic will be video traffic! This is why it’s important for brands to create a social video marketing strategy that will attract customers and build loyal fans. If you’re new to social video marketing, there are a few things you should know.…

8 Ingredients for the Recipe of Customer Loyalty

When you have a business, one of the most important things that you can have is loyal customers. You want people to come back to you again and again and know that you can count on their dollars. These are customers who are going to be with you through thick and thin and that believe in your business. According to Business Insider, some of the brands that have the most loyal customers include Apple, Google, Amazon, Samsung, and Hyundai. These are the brands that people love and where people go to when they are looking for certain services.…

How to Generate That Little Bit Extra from Every Customer

If you’ve been following the news recently, you might have seen how Sainsbury’s accidentally made its plans to try to drive 50p from every customer public. Although there was a significant customer backlash to the public incentive to Sainsbury’s staff to ensure every customer walks out of the store 50p worse off, the reality of retail is that the shop is there to generate income, and maximising that amount of income is an essential part of the job. Ultimately, what this means to you is that if you work in a retail environment, you have a range of strategies that help you maximise the profit of your business.…

Want to Become a Pinterest Warrior? Here is How (Infographic)

Today’s connected world contains over 10 billion connected devices and accounts for over 1.5 billion monthly social media users. Pinterest accounts for around 70 million of these active users. Pinterest is playing an important role in social networks pushing a more visually optimized experience for their users. Where Facebook made photos a vital part of online social media interaction, companies like Instagram and Pinterest have taken this idea to the next level with social networks that function almost exclusively on visual content.…

Is Real Estate Investment Right for You? 3 Points to Consider

As financial market traders and investors can testify, there is a common mind-set and philosophy required to access sustainable financial gains. While the way in which it is translated into individual strategies will vary depending on your appetite for risk and the specific market that you choose to operate in, it is underpinned by a number of fundamental values that must be clearly understood. It is therefore crucial that aspiring investors ask themselves some serious questions prior to making a financial commitment, in order to ensure they are equipped to achieve long-term success. 3 Fundamental Principles of the Investment Mind-Set This theory should also be applied by real estate investors, who are required to make huge initial outlays in the pursuit of a return.…

Three Ideas for Marketing in the Construction Industry

With the house building boom currently happening in the UK construction companies are getting plenty of business but any owner or general manager knows that marketing their company or services is what will continuously bring them in new business even after the boom ends. You want potential customers to know your name and you want current customers to speak highly of your business in order to entice new clients to contact you. Passing out business cards and mailing out flyers may have done you well in the past but today you can utilise internet marketing strategies along with other tricks that will leave an impression on people. Utilise Social Media Social media is a great marketing tool for construction companies.…