What Makes a Good Targeted Marketing Campaign?

Targeted marketing can help businesses communicate with and appeal to the customers most likely to invest in their business. Using analytical research of their customer base and the demographics of those who buy their products the most, businesses can tailor their marketing campaigns to this group of people. This guide will explain how to create a great targeting marketing campaign once you have conducted the necessary research. Knowing Your Audience Before you can begin your target marketing campaign, you should conduct research and analyze your customer base.…

High-Street Retail Considerations For Older Shoppers

Technology Is advancing amongst the high-street quicker than ever before, with the likes of scan-on-the-go and self-service checkouts being introduced. Because of this, elderly shoppers are starting to find it difficult to keep up with these technical trends that are constantly changing the shopping experience. Anchor had released a report, that found that older shoppers are feeling they aren’t getting catered for in high street shops. With this comes a warning that if things aren’t improved, high street shops are at risk of losing up to £4.5 billion in lost trade each year by 2030.…

5 Tips to Improve the eCommerce Customer Experience

eCommerce shopping is taking the world by storm. Not only are small businesses embracing online and eCommerce shopping, but big box stores, like Best Buy and Sam’s Club are converting their former retail space into fulfillment centers for eCommerce shopping. In order for your business to stand out from the crowds of websites offering eCommerce, it is vitally important that your customers have the most positive and effortless shopping experience they can. 1. Add Customer Reviews Reading customer reviews and testimonials will inspire confidence in the shopper.…

6 Simple Yet Effective Ways to Promote Your Brand

Developing the product or service for your business is just the start of your entrepreneurial journey. The next step is to find ways to promote your brand and let your target market know what you have to offer. Fortunately, gone are the “Mad Men” days where you need to set aside a fortune to launch a marketing campaign. These days, your marketing budget can just be a fraction of the cost of traditional campaigns. Using different technologies and best marketing practices, you can launch your brand successfully without breaking the bank.…

The 2019 Relationship of Print and Digital Marketing

Online advertisement and digital platforms are booming with activity and developments in our digital world… and everyone wants a slice of it. But is print advertising becoming a marketing activity of days gone by or, can it pave a new way of aligning with digital methods? With plenty of research provided by experts, here’s our guide to offer a new perspective on the relationship between print and digital. Digital: a big influence on modern marketing campaigns Many campaigns today are lost without digital.…

Clients Are the Foundation of Your Business: Learn to Develop an Effective Dental Marketing Strategy in 6 Easy Steps

Businesses depend on their marketing strategies to be successful, and dental practices are no different. To attract your future clients and stand out amongst your competitors, you need to ensure your dental marketing strategy is professional and up-to-the-minute. Not all strategies are created equal, though. You can develop an effective dental marketing strategy by using these 6 simple steps. 6 Easy Steps to a Successful Dental Marketing Strategy 1. Branding is key Think about the big dental practices that you know are successful and overbooked with clients.…

Using a Project Management Approach to Expand Your Small Business

Growth – it is generally assumed to be the objective of any size of business. Some small business owners may disagree, citing no desire or intention to expand operations beyond what they are currently doing. While this may be true in some cases, at least in terms of physical expansion of plant or facilities, it would be difficult to find any business owner speaking against growing profits. To many small business owners, both physical growth and increased profits may seem out of reach without major additional expenditure whether it is on physical infrastructure, personnel, or marketing.…

Amassing an Audience: 5 Attention-Grabbing PR Tactics You Can Try

It starts with strategy. You must have a plan to shape your business communication to a specific market. How you reach the target includes signage, branding logo, social media, advertising, and more. But, you can’t optimize these tools without a strategic plan. Having identified that market, it’s time to put the plan in motion with 5 attention-grabbing Public Relations tactics: 1. Put your story first Al Lautenslager, writing for Entrepreneur, say, “What the public wants to hear is a good story.…

Try Doing These Things When Your Marketing Campaign Fails

You have worked hard to ensure that your marketing campaign becomes successful. You edited the plans several times, you collaborated with other members of the team and yet despite your effort, the project did not succeed as you expected. If it happens, you can’t dwell on the failure. You have to learn to stand and continue the fight, so these are some things to do after such a defeat. Give it more time You might think that your strategy failed, but it did not.…

Review Your Visual Merchandising Strategy To Help Increase Your Company’s Offline Sales For 2019

Its common knowledge that the high street has struggled over the last year. Experts have confirmed this with a survey showing that more than 1,000 Australian are moving to digital shopping. But what can physical shops do in order to survive? Visual merchandising is most prominent in the retail sector and can really have an effect on the way a customer purchases within the high street industry. However, there’s a skill to doing this effectively. To help, take a read through this handy guide for advice on executing a strong and competitive visual merchandising strategy.…