6 Ways Augmented Reality Can Help You Close More Online Sales

Selling sure has changed over the years, especially with the advent of the digital age. Today, we’re seeing the emergence of exciting new technology that’s poised to forever change the world of sales across virtually every single industry. In fact, augmented reality, also called “AR”, is already making a significant impact on the world of retails sales. As it stands, AR technology is slated to generate nearly $140 billion in sales by the year 2021. That’s a huge slice of the market, so if you’re in retail sales, now is the time to stand up and pay attention to AR.…

4 Tips to a Successful Digital Marketing Strategy

Digital marketing has become the preferred method of reaching clients and customers. While it hasn’t usurped traditional marketing methods such as print, radio, or television, digital marketing is a necessary portion of an overarching marketing plan. By putting together a successful digital marketing strategy, you can increase your reach and, hopefully, your sales. Here are a few tips to build a successful digital marketing strategy for your business. 1. Build a Brand The first step of any successful digital marketing strategy is building your brand.…

4 Reasons Why You Must Incorporate Videos in Your Marketing Strategy

Nowadays, people look for answers and solutions to their queries and problems online. From blogs to social media and video streaming services, the Internet has kept people away from boredom. Naturally, businesses are also fond of using these platforms and tools in an attempt to run their advertising and marketing strategies effectively. Video marketing, in particular, has proven to be an efficient method in reaching out to existing and potential clients. And while you may have been using alternative marketing methods (e.g., social media, email, PPC, etc.), you might be surprised how video marketing can change your perspective forever, and boost your business significantly.…

6 Key Tips for Improving Your Team’s Customer Service Skills

In business nowadays, the make or break factor to your success is the experience you’re providing to your customers. You could nail every single other aspect of your business, but if your customers aren’t happy, they won’t be coming back to you, and word of mouth about bad experiences travels fast. This is why it’s essential for your business to be proactive in providing the very best experience it can, which means brushing up on your team’s customer service skills. Today, we’re going to detail six vital tips you can use to improve their skills and ultimately enhance the success of your business.…

How to Deal With Cold Callers

According to research presented by The Times, Britain is the worst country in Europe for dealing with nuisance cold-callers. Brits were victim to 2.2 billion phone calls last year which calculate to around 4,200 phone calls and messages every minute — with most having the intent to scam people. With 57% of Brits saying that the most annoying thing about owning a phone is the nuisance calls, we’ve teamed up with True Solicitors LLP, a company that can spot mis-sold timeshare occurrences from cold-callers in a heartbeat.…

What Makes a Good Targeted Marketing Campaign?

Targeted marketing can help businesses communicate with and appeal to the customers most likely to invest in their business. Using analytical research of their customer base and the demographics of those who buy their products the most, businesses can tailor their marketing campaigns to this group of people. This guide will explain how to create a great targeting marketing campaign once you have conducted the necessary research. Knowing Your Audience Before you can begin your target marketing campaign, you should conduct research and analyze your customer base.…

High-Street Retail Considerations For Older Shoppers

Technology Is advancing amongst the high-street quicker than ever before, with the likes of scan-on-the-go and self-service checkouts being introduced. Because of this, elderly shoppers are starting to find it difficult to keep up with these technical trends that are constantly changing the shopping experience. Anchor had released a report, that found that older shoppers are feeling they aren’t getting catered for in high street shops. With this comes a warning that if things aren’t improved, high street shops are at risk of losing up to £4.5 billion in lost trade each year by 2030.…

5 Tips to Improve the eCommerce Customer Experience

eCommerce shopping is taking the world by storm. Not only are small businesses embracing online and eCommerce shopping, but big box stores, like Best Buy and Sam’s Club are converting their former retail space into fulfillment centers for eCommerce shopping. In order for your business to stand out from the crowds of websites offering eCommerce, it is vitally important that your customers have the most positive and effortless shopping experience they can. 1. Add Customer Reviews Reading customer reviews and testimonials will inspire confidence in the shopper.…

6 Simple Yet Effective Ways to Promote Your Brand

Developing the product or service for your business is just the start of your entrepreneurial journey. The next step is to find ways to promote your brand and let your target market know what you have to offer. Fortunately, gone are the “Mad Men” days where you need to set aside a fortune to launch a marketing campaign. These days, your marketing budget can just be a fraction of the cost of traditional campaigns. Using different technologies and best marketing practices, you can launch your brand successfully without breaking the bank.…

The 2019 Relationship of Print and Digital Marketing

Online advertisement and digital platforms are booming with activity and developments in our digital world… and everyone wants a slice of it. But is print advertising becoming a marketing activity of days gone by or, can it pave a new way of aligning with digital methods? With plenty of research provided by experts, here’s our guide to offer a new perspective on the relationship between print and digital. Digital: a big influence on modern marketing campaigns Many campaigns today are lost without digital.…