How to Increase Your Email Click-Through Rate

You’ve been able to generate a super high open-rate for your email campaign. Success! Right? Not quite. The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years as the number of emails being sent has skyrocketed, and our email inboxes are literally bombarded with emails from people trying to get our attention and money. When email marketing was just a baby, open-rate wasn’t really something that people paid attention to, because the open-rates were obnoxious if you compare them to the rates that are considered “good” today.…

Contracting Securely: 5 Ways You Can Protect Yourself as a Contractor

  Owning your own business is tough partly because you are responsible for everything that happens. There’s no higher authority to whom you can pass your concerns. The buck stops with you. And this includes one of the most critical aspects of doing business online—keeping your data secure.   Hacking attacks and security breaches don’t just happen to big companies like Equifax. Your documents and identity are at risk too. So, here are three ways to protect yourself, your contracting business, and your customers when doing business online.…

Settle Down your Mortgage: 5 Easy Ways to Pay off your Mortgage Faster

Luckily, there are plenty of ways to liquidate your mortgage faster. With these strategies, you will hardly distinguish the increment in your monthly payments. For a little help, listed below are five ways to pay off your mortgage faster. So, say goodbye to your home loan before it even ends and cut down a substantial amount your interest payments. Biweekly Mortgage Payments Biweekly mortgage payments’ concept is clear and understandable. All you have to do is pay your home loan half its payment every two weeks.…

5 Benefits of Contactless EMV

EMV stands for “Europay Mastercard Visa”. It’s considered a global standard in payment processing and fraud prevention. The benefits, as far as secure payments go should be obvious. When you have literally the world’s biggest credit card providers offering a technology specifically designed to protect themselves, their clients and their customers from costly credit card fraud, there are going to be an untold number of benefits at your disposal. Contactless or “tap” payments are highly disputed. They seemingly eliminate the inherent security benefits of chip-card tech, because the user isn’t required to enter a personal identification number (PIN).…

5 Questions to Ask When Researching Your Business Idea

Are you planning to start a small online business from home? If this is your first time, it’s certain that you feel such excitement that the last thing you’d want to do is relax. You want that amazing business idea to launch as if there’s not enough time. But you’ve heard it time and again: If you want your business to succeed, you need to do market research. What is the importance of conducting market research? Market research benefits your business in such a way that helps you identify growth opportunities.…

Neil Billock in Puerto Rico: How Tailored Digital Marketing can Help Businesses on the Island

San Juan, Puerto Rico, December 2017. Neil Billock started working with Vertical Direct Marketing Group (VDMG) in 2009. At the time there were mixed feelings amongst players in the advertising industry about the potential of direct marketing. He proved that direct marketing is a great channel that can help both small and big businesses realize their full potential. He learned from experience the time-tested strategies that he used to create brand recognition for clients based on their needs. He recently moved to San Juan, Puerto Rico to explore opportunities there.…

How to Survive Your First Year in Business (Infographic)

When you’re running a business, one thing matters above all else – your bottom line. If you can generate sufficient sales and cash flow to cover your expenditure and have something left over, you’re in a strong position to grow the company substantially. If you’re sweating about making it to the end of the week, you might need to look back and see how such a precarious situation came to pass. It takes a large element of good fortune to succeed in business, but no entrepreneur has kept a company going for several years without being financially sensible and having the unwavering drive to be number one.…

Finding a Good Debt Relief Adviser: 6 Things You Need to Know

  Feeling overwhelmed with debt and not sure what to do? Debt relief advisers are there to assist you in managing your finances and learning various options to overcome debt. These financial advisers are experts in getting finances in order, and they can map out a plan for you that takes into account your income and expenditures. Debt relief advisers can also identify financial weaknesses and work with you to stabilize these conditions. But where do you find one? And more importantly, how can you be sure that you will get a good debt relief adviser?…

Can You Have a Business Without a Tax ID?

  Applying for federal tax ID is a must when starting a new business. Indeed, starting up is not only about turning your ideas into reality, but also about complying with the existing laws and regulations.  For the said compliance requirements, a trust tax ID number is needed to be able to distinguish your business as well as assist with the filing of employee taxes as well as your own. However, compliance is a challenging process. There are several criteria that the IRS has set with the EIN system, requiring business owners to obtain a number in order to conduct tax-related actions where a social security would otherwise be used.…

3 Office Upgrades To Boost Workplace Productivity

Unproductive workplaces are costing the US economy over $300 billion each year. Reports show that 18% of Americans are actively disengaged at work, with another 52% not engaged. Much of this problem has to do with current office structure and culture. According to the Families and Work Institute 26% of Americans feel stressed and overworked, which comes at no surprise considering that Americans work the most hours out of all advanced economies across the world. In fact, each year, the average American worker logs 135 and 370 more working hours than their French and German counterparts, respectively.…