Growing your own business is one of the most rewarding and exciting things you can do with your life. Taking that initial seed of an idea and nurturing it over time and seeing it through to the end is one of the best feelings in the world. However, if you possess the type of ambition that can start a business all on their own, then you are most likely the kind of person who wants to see it flourish and get to the top of the industry you are in.…
When it comes to growing a business, there are plenty of options, such as doing more marketing, finding new consumer audiences, offering new products or services, improving customer service and so on. However, one method not enough entrepreneurs focus on is having a better sales process.
Think about how much time you and your team devote to following up on queries each month. You might put key performance indicators (KPIs) in place to help motivate yourself and your team to convert more leads into sales, but this can be wasted energy if you don’t follow up with potential customers effectively.…
Business insurance can be a confusing and intimidating subject for many people. There are many variables that come into play with business insurance that must be carefully weighed and considered before a decision can be made, but the importance of business insurance means that the risk of going without it is simply too great.
How does business insurance work?
As with most types of insurance, business insurance is used to protect your business and your business assets from catastrophic or unforeseen events.…
You’ve been able to generate a super high open-rate for your email campaign.
Success! Right?
Not quite.
The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years as the number of emails being sent has skyrocketed, and our email inboxes are literally bombarded with emails from people trying to get our attention and money. When email marketing was just a baby, open-rate wasn’t really something that people paid attention to, because the open-rates were obnoxious if you compare them to the rates that are considered “good” today.…
Owning your own business is tough partly because you are responsible for everything that happens. There’s no higher authority to whom you can pass your concerns. The buck stops with you. And this includes one of the most critical aspects of doing business online—keeping your data secure.
Hacking attacks and security breaches don’t just happen to big companies like Equifax. Your documents and identity are at risk too. So, here are three ways to protect yourself, your contracting business, and your customers when doing business online.…
EMV stands for “Europay Mastercard Visa”. It’s considered a global standard in payment processing and fraud prevention. The benefits, as far as secure payments go should be obvious.
When you have literally the world’s biggest credit card providers offering a technology specifically designed to protect themselves, their clients and their customers from costly credit card fraud, there are going to be an untold number of benefits at your disposal.
Contactless or “tap” payments are highly disputed. They seemingly eliminate the inherent security benefits of chip-card tech, because the user isn’t required to enter a personal identification number (PIN).…
Are you planning to start a small online business from home? If this is your first time, it’s certain that you feel such excitement that the last thing you’d want to do is relax. You want that amazing business idea to launch as if there’s not enough time. But you’ve heard it time and again: If you want your business to succeed, you need to do market research.
What is the importance of conducting market research? Market research benefits your business in such a way that helps you identify growth opportunities.…
San Juan, Puerto Rico, December 2017. Neil Billock started working with Vertical Direct Marketing Group (VDMG) in 2009. At the time there were mixed feelings amongst players in the advertising industry about the potential of direct marketing. He proved that direct marketing is a great channel that can help both small and big businesses realize their full potential. He learned from experience the time-tested strategies that he used to create brand recognition for clients based on their needs.
He recently moved to San Juan, Puerto Rico to explore opportunities there.…
When you’re running a business, one thing matters above all else – your bottom line. If you can generate sufficient sales and cash flow to cover your expenditure and have something left over, you’re in a strong position to grow the company substantially. If you’re sweating about making it to the end of the week, you might need to look back and see how such a precarious situation came to pass.
It takes a large element of good fortune to succeed in business, but no entrepreneur has kept a company going for several years without being financially sensible and having the unwavering drive to be number one.…
Applying for federal tax ID is a must when starting a new business. Indeed, starting up is not only about turning your ideas into reality, but also about complying with the existing laws and regulations. For the said compliance requirements, a trust tax ID number is needed to be able to distinguish your business as well as assist with the filing of employee taxes as well as your own.
However, compliance is a challenging process. There are several criteria that the IRS has set with the EIN system, requiring business owners to obtain a number in order to conduct tax-related actions where a social security would otherwise be used.…
