Breaking Out Your Social Media Rut – 6 Must-Dos for Businesses

Is your business in a social media rut? Are you struggling to reach the audiences you desperately need? Don’t despair. You’re not alone — and you’re certainly not the first. Businesses looking to break out of a social media rut do need to get serious about social media. But they don’t have to follow a cookie-cutter approach to building a multifaceted and robust social media presence. What works for your company, after all, might not work for your competitor’s. So, how should you get to work improving your social media presence?…

How to Choose The Right Member of Staff to Handle Your Online Presence

For your company, the importance of maintaining a strong online presence is inescapable. According to research published last year and reported by People Management, 70% of jobseekers would resist applying for a position before researching the online reputation of the company offering the role. Furthermore, as 56% of jobseekers would avoid applying to a business lacking an online presence, you can’t simply choose to omit online marketing efforts entirely. Therefore, you need to be careful who you appoint to the role of managing your online endeavours; look for someone who… Has a thorough understanding of your brand What is your brand about?…

5 Social Media Strategy Ideas

The ubiquity of social media long ago crossed the gap away from ‘widely popular youth craze’ and is now firmly in the territory of ‘essential facet of everyday life’. In that respect it resides alongside everything from telephone numbers to credit/debit cards, and car insurance. All the sorts of things that businesses of every kind must, at the very least, acknowledge the existence of, and at most restructure their entire revenue model around it. It used to be that businesses entering this arena in a less than understanding way could just be ridiculed as being out of touch (memes such as “How do you do, fellow kids?” spring to mind).…

How to Delete or Temporarily Disable Your Instagram Account?

Instagram is one of the most popular social media apps which declared to have reached 800 million users towards the end of 2017. According to Statista, a company dedicated to statistics, it now seems to have more than one billion users. Yet of course, there may be a variety of reasons to decide to stop using the service or take a temporary break. In fact, it is one of the most searched items about the service online. In this article, we are going to illustrate how to permanently or temporarily remove your Instagram account step by step.…

Why Social Media for SME Businesses is Not a Gold Mine

Everywhere you look online, there is discussion on the magnificence and potency of social media. There are renowned authors churning out books on how to use social media for businesses. There are also self-acclaimed experts showing off their “achievements” with case studies of businesses that they helped to achieve “success” using social media. This picture is enough to make small business owners grow a fixation for social media marketing. But it is not all fine and dandy. This survey showed that over 60% of businesses haven’t seen any return on investments on the social media activities.…

Top 10 Off-page SEO Factors for Your Business Website

Off-page optimization has been through a dynamic period in the last few years. While Google likes to keep webmaster in the dark about the specifics of algorithms, it does provide general guidelines and tips. Google Penguin has marked the end of one era, and propelled SEO to uncharted digital waters. The goal, however, remains the same: To directly influence the rankings and make it to the forefront of the SERPs. Social engagement Off-page SEO activities tend to lean towards reputation management.…

Why Social Media Could be The Key to Success for your Business

To a newcomer, social media can seem very confusing. There are lots of different platforms and they all work in slightly different ways. It can be intimidating to say something that you know could reach huge numbers of people – what if you get it wrong? In practice, however, it doesn’t take much practice to get the hang of it – especially if you’ve done the sensible thing and browsed for a while first. It really is worth the effort, because if you can get it right, your business could enjoy a considerable boost.…

How to Build Influence With LinkedIn

Business networking can be great for your career, but the drawback of traditional networking is that it doesn’t scale. Online networking, however, does scale, and it can grow as large as you want. Here’s how to use LinkedIn to increase your influence and your network. 1. Regularly publish on LinkedIn This is one of the best ways to engage your audience, get involved in your niche and show that you’re an expert in your field. At first, only journalists or people in management positions could publish on LinkedIn.…

The Social Video Starter Guide (Infographic)

Is your business creating and sharing social video content? If not, you’re missing out on a huge opportunity to build your online brand. Video has changed the way people consume online content. By 2017, it’s expected that 67 percent of consumer web traffic will be video traffic! This is why it’s important for brands to create a social video marketing strategy that will attract customers and build loyal fans. If you’re new to social video marketing, there are a few things you should know.…

Want to Become a Pinterest Warrior? Here is How (Infographic)

Today’s connected world contains over 10 billion connected devices and accounts for over 1.5 billion monthly social media users. Pinterest accounts for around 70 million of these active users. Pinterest is playing an important role in social networks pushing a more visually optimized experience for their users. Where Facebook made photos a vital part of online social media interaction, companies like Instagram and Pinterest have taken this idea to the next level with social networks that function almost exclusively on visual content.…