Social video infographic cover

The Social Video Starter Guide (Infographic)

Is your business creating and sharing social video content? If not, you’re missing out on a huge opportunity to build your online brand. Video has changed the way people consume online content. By 2017, it’s expected that 67 percent of consumer web traffic will be video traffic! This is why it’s important for brands to create a social video marketing strategy that will attract customers and build loyal fans. If you’re new to social video marketing, there are a few things you should know.…

Pinterest Warrior infographic cover

Want to Become a Pinterest Warrior? Here is How (Infographic)

Today’s connected world contains over 10 billion connected devices and accounts for over 1.5 billion monthly social media users. Pinterest accounts for around 70 million of these active users. Pinterest is playing an important role in social networks pushing a more visually optimized experience for their users. Where Facebook made photos a vital part of online social media interaction, companies like Instagram and Pinterest have taken this idea to the next level with social networks that function almost exclusively on visual content.…

Twitter mistakes

Consumer Connections: The Six Deadly Sins of Social Media

We’re living in a social media economy. Companies that don’t have an online presence will disappear into the business woodwork. While most companies are starting to realize this, not all of them know what to do and what not to do. Here are six rules that apply to businesses of all sizes, from giant corporations to lone entrepreneurs. Don’t overshare. You don’t want to give away your company secrets. Don’t post any information on social media that you wouldn’t want your biggest competitors to have – because they’re watching.…

twitter eggs

Steps to Use Twitter for the Advantage of Your Business

With more than 500 million active users, it is no wonder that Twitter is the preferred platform in the social media sphere. Why will you consider being a part of it to grow your business? Well, the answer is implied in the initial statement. When it is so popular, how can it be that some of them aren’t your potential customers? For a B2B company, a presence on this platform can lead to wondrous results in sales. It can help you build relationships, gain trust and credibility, recognize opportunities and carve out an identity in your niche.…

smm trends

Top 5 Social Media Marketing Trends to Implement in 2014

When social media marketing first came on the scene there were concerns raised that it might not yield a return on the investment. Now, we know that those early adopters of this marketing strategy actually managed to convert friends and followers into customers. In the meantime, traditional channels of media marketing (i.e. television and newspapers) took a hit. In the ever-evolving platform of social media marketing, one thing is certain: There are always new ways to get an edge on your competition, if you act fast.…

linkedin recommendations feature

The Pros and Cons of LinkedIn Recommendations

Many business professionals use LinkedIn to help boost their career. LinkedIn allows you to connect with other business professionals, network with other people, learn more about specific companies, attend online presentations, join industry-related groups, read industry-related news and even find a new job. Your LinkedIn profile also contains a variety of information. You can add personal and professional links to websites, current and past jobs, a small biography about yourself, and a list of awards and accomplishments. One other feature on your LinkedIn profile is the ability for other people to be able to recommend you or for you to recommend someone else.…

bloomberg current review

5 Reasons Why You Should Join Bloomberg Current

Bloomberg Current is one of the latest business social networking sites which I think deserve more buzz than it has right now. What is it and why you should join it? I am a long time user of Bloomberg BusinessWeek’s Business Exchange (BX.) It’s a news sharing site in which we can either post news pieces or blog posts and discover the latest updates on any business topics you want. I use BX for 2 reasons: Promoting my content and finding stories to blog about and/or share to my social network.…

biznik review

5 Reasons Why Independent Business Owners should Join Biznik

Okay, I’ve had it! I thought I won’t get spammed on LinkedIn, but I eventually realise one thing: If you are networking using free social sites, do expect some “noise.” I think I will re-focus my networking endeavour to another social network I should use more often: Biznik – a social networking for independent business owners. Please note, I am not affiliated with Biznik. I am a Biznik user who thinks that it can offer you more than the typical benefits you receive from Facebook and LinkedIn.…

pinterest guide

Top 10 Pinterest Infographics for Small Business Owners

Have you heard about Pinterest? Did you know that Pinterest is now the number three most popular social network in the US? With a strong growth and presence – not only in the US but also worldwide – we simply can’t ignore the fact that Pinterest is here to stay – and keep making a strong impact for small business. So, are you ready to learn more about Pinterest? Well, just read on We all know that small business owners seem to be reluctant in adoption social media for their businesses’ benefits, but hey – we are gradually embracing social media at least for one major reason: We are realizing that social media is the whereabouts of our customers and prospects.…

social media burnout

Help – I am Having a Social Media Burnout!

Ah, social media… the new hangout place for individuals and businesses alike. It’s fun, engaging and often weird; but regardless of all the ‘upsides’ of social media, I just can’t stand it anymore: I’m having a social media burnout! I am not a highly sociable person; my personal Facebook account was so, so quiet. Twitter? I don’t actually have a personal account! The problem is, in my line of business, I was supposed to have many social media accounts – mostly for business purpose.…

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