Public Relations Disasters to Avoid in Small Business

Small businesses often underestimate the power of public relations. In fact, most small business owners do not see the point in investing in a public relations team. Since small companies operate on tight budgets, investing in a public relations department and resources is regarded as an unnecessary burden. Overlooking the potential of public relations, however, can turn out to be a costly mistake for small businesses.

Increased competition has made it imperative for small businesses to focus on highlighting their strengths and achieve competitive advantage.…


Gamification: A Rising Trend in Business Solutions

Gamification is a popular word that has been used in the last couple of years; however, the word and its meaning has been used for years by credit card companies and such famous websites as Facebook, LinkedIn and Twitter. The word gamification basically means when companies integrate game mechanics into their non-gaming product or service to engage and pursue users.

Two Types of Gamification
According to Karl Kapp, author of the book The Gamification of Learning and Instruction: Game-based Methods and Strategies for Training and Education, there are two types of gamification: Structural Gamification and Content Gamification.…

business branding

5 Ways to Improve Your Business Brand in 2014

The start of a new year is a perfect time for renewing your business brand as well as your own mind. It is really important that your customers and all the potential customers get a certain vibe from your business. Having a positive brand image can really help you get more customers and publicity. To help you out here are five simple ways to improve your business brand in 2014.

1. Recheck Your Focus
Naturally, the first thing you should do is to look at how your business brand is matching the overall values of your business.…


How to Know When to Outsource Key Tasks

Outsourcing has become an enormous part of the modern business environment. And though this especially applies here in the wealthier countries, it’s also started to become a trend in many other places worldwide as countries which were the former sources of a lot of outsourced workers also start to outsource their own labor needs overseas. 

In basic terms, outsourcing has become a global, highly competitive industry and business phenomenon –as this article makes clear. However, things have only accelerated in the field.…

protecting small business

3 Ways to Protect Your Small Business

Owning your own business: It’s part of the American dream, but it can quickly turn into a nightmare with lawsuits, theft or other issues that can cause major financial devastation. Inventory shrinkage is a major issue for small businesses, with Tyco’s security survey revealing that the retail industry was hit with $35.28 billion in theft in 2011. You might not want to think about the many disasters that could befall your business, but one way to keep your business going strong is to look at all of the ways you can protect it.…

restaurant business tips

10 Ways to Improve Your Restaurant Sales Before This Year Ends

As we are approaching the year’s end, businesses scramble to offer the best for customers; this also holds true for restaurants. However, it’s often challenging to increase sales.

But fear not! In this article, you will get 10 ideas on how to improve your restaurant sales before we enter 2014. Here they are:
1. Happy Hour rocks!
Similar to retail stores, restaurants could use a boost during off-peak hours. Typically offered in the late afternoon, Happy Hour can be a great way to introduce new items in your menu, as well as a way to keep your restaurant busy; empty restaurants are turn-offs, in my opinion.…

tech team

Designing a Successful IT Team

The IT team is a company’s strong line of defense. It protects a good portion of the company’s assets in terms of information and data, and ensures that all pertinent information that the company keeps is secure from prying eyes and sticky fingers. Aside from protecting the business environment from predatory practices, the IT team also helps ensure the integrity and relevance of current hardware and related services.

Learn how to build the perfect IT team for your business and know which qualifications and characteristics to look for in each member.…

new intern

Hire an Intern to Boost Your Small Business

In today’s competitive business environment, often it can be difficult for small businesses to get started. More often than not, they will need to hit the ground running to catch up with local competitors, and make a name for themselves in a very fast-paced market. Every little bit can help you get an edge on the competition, and one of the most valuable things that you can do is hire interns to boost your small business’ productivity.

Interns let you focus on running your business
One of the biggest ways in which interns can help better your business is by handling the minor tasks that would have otherwise required your attention and additional micromanagement.…

business expansion

Know When to Expand Your Small Business

Growing a small company today is not hard because the economy has improved significantly since the housing crisis. According to the US Commerce Department, the American economy grew by 2.8% in the third quarter of 2013 spurred by businesses restocking shelves as well as increased demand for new homes. For small business owners, this is a great time to expand to new markets. Here are some great tips that you can use to achieve this goal:

Employ The Right Staff
Expanding your company to a new location means that you require new employees.…

showrooming in retail

Losing Your Customers to Online Stores? 7 Ways to Bring Them Back!

With mobile devices being so ubiquitous these days, shoowrooming–the consumer practice of price-checking on their phones or viewing products in-store only to purchase them online–is more prevalent than ever. According to a survey by Vibes, 44% of consumers say that “they frequently use their smartphone in-store to comparison shop/buy from a competitor.”

As a result, some retailers have resorted to slashing their prices to match whatever’s the lowest price online. This isn’t an ideal strategy, though, because it would likely kill your profits and attract not-so-loyal customers.…

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