Why Social Media for SME Businesses is Not a Gold Mine

Everywhere you look online, there is discussion on the magnificence and potency of social media. There are renowned authors churning out books on how to use social media for businesses. There are also self-acclaimed experts showing off their “achievements” with case studies of businesses that they helped to achieve “success” using social media. This picture is enough to make small business owners grow a fixation for social media marketing. But it is not all fine and dandy. This survey showed that over 60% of businesses haven’t seen any return on investments on the social media activities.…

How to Keep Your Startup Business Growing in 2017

Actualising an idea into a running business is an up task for many people. You need a good foundation to keep the business operational and growing so as to attain both long-term and short-term goals. What is your next step after launching a product and identifying the target market? Growing a startup hard as most people tend to focus on the returns and forget that the business requires input. The following are essential tips to keep your startup business growing in 2017.…

Opening the Online Floodgates in Equine Industry

The business of selling equestrian supplies has long been a traditional one, going back to the days of the blacksmith. Even a few years ago, it consisted mainly of small mom and pop stores that carried as broad a range as possible of equestrian equipment. Customers searching for more variety and specificity in equine equipment had to turn to catalogs to find products suitable to their needs. For years, this business model remained unchanged until the advent of ecommerce. As it has done for many other niche businesses, the online marketplace has thrown open the floodgates to a broad range of customers who can now purchase equine supplies from the comfort of their couches with just the click of a mouse.…

Good Organization is a Trait of a Successful Startup

For a startup, organizational structure must not be an afterthought, but a result of careful planning. Pay no heed to mythical origin stories that claim startups simply come into existence with a group of friends meeting at a basement or garage. Well, it takes much more than brainstorming and big dreams to launch a successful company. In fact, many of the pitfalls on the road to success are related to poor organizational planning and execution. Cover all the bases First of all, startup founders have to strategize on the structure of the company and lay the groundwork for daily operations.…

3 Ways to Give Your Business a Makeover

Unless you’re a retro fashionista, it’s unlikely that you go around wearing the same styles people wore several decades ago. Fashion is constantly evolving, and not just because humans are prone to changing their minds. Change is an indication of progress, and if you’re still doing all of the same things you were doing years ago, you probably haven’t progressed very far. Companies work the same way. It’s easy to fall into familiar routines, but if you really want to succeed, it’s important to shake things up every now and then.…

How UK Taxis Can Win Business Travellers Back From Uber & Company

This blatant disregard for the law and consumer’s personal safety must stop! It’s up to those of us who work hard to keep their businesses afloat, while doing everything the law requires of taxicab drivers and owners, to take back what Uber and it’s under-paid, under-insured, unaccountable drivers have taken away from us over the last few years. photo credit: Wikimedia Commons Uber hurts everyone… Uber has been slighting the UK taxi industry for far too long now. It’s an epidemic that not only hurts the hard-working qualified drivers who’re required to go through background checks and to register (using fingerprints) with the local authorities; it also hurts the customer, whether they know it or not when they plunk their location into the app and wait for a ride.…

How Small Businesses can Attract Top Talent with Affordable Employee Perks

The ability to attract and retain top talent is often tied to the amount of compensation that you pay your employees and the benefits package that you offer. Everything from a wellness center to employer-matching retirement contributions can entice job seekers to apply for a position. Benefits can keep your company attractive for current employees too, preventing them from growing unsatisfied with their position and leave. However, the unfortunate reality is that these benefits can cost a small fortune, and it often is not financially feasible for a smaller business to pay for them.…

4 Reasons Why you Should Consider Sponsoring Charities

One of the easiest ways to generate goodwill towards your business is to sponsor a charity or two in your local community. Making a sizable financial donation will get your business name put up at the charity event, getting your name out and letting the community know you care. Not only are you supporting those in need, but you are also increasing the visibility of your business in a positive way. Aligning Your Values With a Charity photo credit: Flickr Image via Flickr by amateur photography by michel There are all kinds of charities that are happy to accept donations from local businesses and give advertising in return.…

The Best Methods when Launching a New Product Line

There’s a well-known saying that argues, “You only have one chance to make a first impression,” and that’s certainly true of new product launches. Get it right and customers will flock to you. Get it wrong and they will soon lose interest. Know your target market Firstly, you need to get the measure of your market. While it can be extremely tempting to launch as soon as possible, it actually makes more sense to take your time and ensure that you understand what your customers want.…

How to Know When It’s Time to Grow Your Business

Eventually, there will come a time when your small business reaches the limit of what it can do without growing. Small businesses and their growth are an important part of the economy – Forbes reports that they make up more than 65 percent of the net new jobs created since 1995 and that more than half the working population works at a small business. If you think your business needs to expand, watch for some of these common signs: You’re Getting Outpaced One of the indicators that it is time for your business to expand is when the demand for you product or service begins to outpace your ability to supply it.…