Print or Click: Which is Best for Advertising Your Business?

Any start-up business with even vague aspirations of becoming at least a fairly well-known name within its industry will face a myriad of dilemmas when it comes to publicising themselves. Should they begin in a low key way or do something flashy? Should they spend a lot or try and market their products without dipping into their bank accounts? One of the biggest decisions any company will face when it comes to advertising their product is choosing the most effective media.…

5 Tips on Being a Lean Startup Entrepreneur With Less to Spend!

The average cost of starting a new business can be just anything, depending on your requirements, plans of expansion and the kind of industry you are planning to work in. No matter if your money comes from the financing and the savings, watch out for how you ultimately spend your money as it can be extremely critical for your business. Now with this, we clearly mean that you will be required to establish boundaries and habits in order to ensure that you are spending money well and quite wisely.…

Small Businesses: Surviving White Collar Crimes

Small business owners are often in their position due to a great deal of hard work and dedication. Once in this position, however, there are an array of things that can bring everything tumbling down. Unfortunately, white collar crime is one of these things. These types of crimes are committed for the sole purpose of financial gain, and most definitions have this occurring in a business setting. While white collar crime may seem like something that only takes place on Wall Street, a business owner charged with one of these crimes will learn quickly that companies of any size can be affected.…

Women in Business: A Working Guide

Forbes reports that the number of women CEOs is on the rise, adding six more to the ranks of the Fortune 500 companies for a grand total of 18 in 2012. When you’re a woman fresh out of college and ready to pursue a professional career, you dream of climbing up the ladder and making your way into that coveted position. While it’s still dominated by men, more women every year are inspired by the ladies at the top spots into pursuing their business dreams.…

5 Tips for Working at Home

Whether it is a new start up business, or simply the ability to do your regular job online, more and more people are working from home.  Of course, there are a ton of advantages to working from home, not all of which are summed up by a shorter commute.  Unfortunately, there are some disadvantages as well.  For that reason, I decided that I’d share my short list of tips for anyone beginning to work from home for the first time. 1.…

Top 5 Reasons Why Branding is So Important to Your Business

If you consider some of the most successful businesses ever, they are all brand driven. All of these successful brands provide promises, which are unique and appealing to their potential customers. Just take a moment to think about some of the biggest brands out there and the above sentences will make a lot more sense – Coca Cola, Disney, Qantas, etc. The promise of a brand is made between itself and its customers, thus ensuring whenever the customer uses that brand they know exactly what they can expect.…

4 Tips to Turn Your Employees Into Brand Ambassadors

Companies spend huge amounts of money on branding. They fork out for banners and stands, for campaigns, for exhibitions, for promotional items, for gifts, for sponsorships, and for anything else that they think will make them more visible, more recognisable, and more attractive to consumers. Often, they forget one very important detail: Their employees.   You see, all it takes is one dissatisfied comment, one grumpy frown, one petulant tone of voice, or one broken promise from one employee and it won’t matter how eye-catching the banners, how creative the campaigns, how interesting the exhibitions, how exciting the events, how cool the promotional items, how lavish the gifts, or how generous the sponsorships – your image will be tarnished.…

5 Must-Dos Before Starting Your Own Company

Thousands of people set up their own company every day. Some do it so they can work for themselves; others because they have spotted a gap in the market, and there are those who want to make a fortune. If you want to get started in this, just wait – you would not bungee jump off a cliff without bringing the right equipment, so why start a business without being prepared? Taking some time to develop a plan will help you get ready for the risk and challenges to come, and help make your start-up business a success.…

How to Get Your Business Experiencing Better Virtual Events and Webinars?

Technology, these days, is moving at a pace that none of us could have imagined even a decade back. There is no surprise if a few businesses find it really tough to keep pace with the fast changing technology and understanding how this change can impact the overall growth of a business. It can’t be denied that the good thing that we are getting to experience with this fast paced technology is its ability to boost productivity, save money and even improve collaboration for businesses in the long run.…

10 Eye-Opening Facts Every Entrepreneur Should Know

In every corner of the world enterprising entrepreneurs are contemplating where to begin. Everyone wants to feel fully prepared and ready to open up shop and begin earning their living on their own terms. If you are considering changing your life and making a simple vision into an everyday reality you need to recognize the risks and not get lost in the rewards. The statistics out in the world are complex and lack any real legitimacy. Yet equally true are some statistics out in the wild that paint a grim picture for any new business.…