Running a small business is a challenging feat. From doing the work of ten different individuals to going over every little detail, there is, there’s a lot to be done.
And that’s why only a small amount of businesses survive past the first five years.
But those that do tend to do things a bit differently. They have an atmosphere, a vibe if you will, that sets them apart from the competition. So, when you’re fighting to survive and become a memorable local business building an atmosphere in your business is a must.
But how do you do that? There are so many different ways that you can do it that it’s very hard to actually think about how you can do it.
And that’s why we sat down and brainstormed our favorite ways to build a memorable atmosphere that people associate with your business.
Invest even in little things as they go a long way in creating a memorable place.
What better way to start this article than focusing on small things. Things like the scent that you have, the feel of seats, tables, or anything that your customer interacts with.
To go a level deeper, installing custom planters like the ones from PureModern can add a lot of character to the place.
Think about the different small things that customers interact, touch, notice when they’re in your office or restaurant or coffee shop, and start improving them.
The way your staff is dressed is more important than you realize.
Uniforms aren’t just there for customers to help customers identify staff. They’re also a pretty powerful way to set a feel for your business.
A butcher with a great quality leather apron gives off a feel of a better quality butcher shop.
The same goes for restaurants, coffee shops, and any other convenience/service type of business.
So make sure to go the extra mile and get yourself some one-of-a-kind uniforms that fit your brand and make you stand out from the competition.
Music is also a factor that shouldn’t be overlooked, especially if you’re a convenience business.
If you run a coffee shop or a restaurant, the type of music that you play can help you build a brand and actually make customers choose you, instead of someone else.
But this is somewhat of a double-edged sword — on one side you get to build your brand, one the other you’ll become a more niche business.
While this isn’t necessarily a bad thing, it can limit the type and amount of customers that you have. It will also, most likely, though, help you build a more loyal customer base.
Make sure to communicate your business every time you communicate with clients and the local community.
And finally, make sure you communicate your brand and business with every customer interaction that you have.
On the cash register, when you’re posting on social media when you’re participating in local events, it’s all an opportunity to interact with more people and get new clients.