You’re a business owner, and you’re happy at seeing the same old faces coming in to use your product or service but you wish to see new faces too: it feels like you’re stagnating, with no new customers discovering your company. You may be on the verge of losing your profitability, or you may simply want to feel like you’re always expanding, but in this situation it’s always best to find new ways to entice new customers into contact with your business. This article looks at some of the most successful methods of marketing your company to others who are yet to experience what you have to offer.
Social media marketing is one of the easiest forms of marketing out there – and it’s fairly cheap, too. You’ll need accounts with the two or three biggest social media networks – Facebook, Twitter and Instagram – and from there you’ll want to create posts that tap into the pop cultural world out there at the same time as communicating your product or service to your audience. As people share, favorite and retweet your posts, you’ll find your business picks up.
If you’re a business with a store operating locally, you’ll be able to pull in more local trade by using more traditional forms of advertising, like distributing business flyers to passersby or leaving posters and leaflets in local thoroughfares in order to enlighten the public as to your business’ work. Place a deal on your flyers, such as a 20% off coupon, both to measure the success of this form of marketing, and to give people that last bit of incentive needed to visit you in store.
Local businesses are ordinarily more customer service focused than online businesses or multinational ones – some of your trade relies on the trust and personability you achieve with your customers. If you can in some way incentive them to tell their friends and colleagues about your business, you’ll bring new customers in through the recommendation of a friend. To do this, consider rewards for referring people to your business, or a free service or product for sharing your company on social media or through emails.
Going to events is a great way of marketing your business, whether they be conferences in a related industry, or simply the local community fair, which you could ask for a stand at, or perhaps sponsor. Getting your brand and image out there is an imperative part of advertising, and it’ll mean that you’re more readily in the consciousness of consumers who’ll one day need the service or product that your company offers. Hosting your own event, with, say, the first 100 customers on a certain day receiving a free product, will encourage a huge turn-out and will create a stir in your locality as people check out the long queue by your site.
Marketing your business is an important part of growth through the onboarding of entirely new customers. Target new demographics on social media, or go old-school with word-of-mouth and flyers, to enhance your customer portfolio, increasing trade and the profits that accrue through it.