How big is your brand’s reach? Without an audience, your product or service will just get lost in the shuffle. Having a broad audience is essential if you want your company to last the long haul. Exhausting every possible channel will ensure you can pinpoint your target audience and engage with them regularly.
Follow these tips to help grow your audience.
1. Use Your Voice with a Podcast
You can use your voice to help boost your brand. Start Your Own Podcast to help connect with your target audience. A podcast is a perfect way to give your brand a voice. It also makes it easy to engage with like-minded individuals and create awareness of your brand.
Your podcast should match the interest of those within your niche. It’s also important to come up with clever, innovative topics to discuss. Upload regular episodes to make sure your company stays relevant, and sit back while you watch your engagement numbers skyrocket.
2. Create Social Media Profiles
Instagram isn’t just for sharing pictures of your kids with friends. It’s also an excellent way for brands to connect with a broader audience. The same holds true for all social media platforms, including Facebook, Twitter, TikTok, and Pinterest. The trick is to post new content frequently. Some of the most successful companies post once a day or more.
Be sure to interact with comments, and offer incentives to encourage people to follow your brand. Studies show that 90-percent of people make purchases from brands they follow on social media.
3. Don’t Forget About Snail Mail
Too many brands overlook the effectiveness of direct mail. However, you may miss out on a large chunk of your audience. Consider mailing postcards to engage with your customer. Direct mail pieces should be eye-catching and urge people to take action. For example, a postcard that announces an upcoming sale will encourage people to check out your business.
If you offer recurring services, send out postcards to remind clients to schedule their next appointment. Direct mail is cost-effective and tends to have a high response rate.
4. Improve Your Landing Pages
All online marketing campaigns lead potential customers to a landing page. If you want to grow your audience, you need to rethink your landing pages. The goal is to create enticing landing pages that make people want to learn more. Every page should answer any question a visitor may have, and you should also include a call-to-action.
The more opportunities you give visitors to engage with your brand, the higher your conversion rates will become.
5. Cater to the Individual
Your target audience wants to feel understood. Personalizing your marketing campaigns to address the specific pain points of your audience is a must. Study analytics to learn the buying habits and engagement preferences of your customers. This information will help you develop marketing methods to meet the individual needs of your audience.
6. Connect with Complementary Businesses
What other niches share your target audience? Consider teaming up with these complementary businesses to help promote your brand. Offer to feature their company in exchange for a mention on their channels. Collaborating with other companies will help you reach a new sector of interested customers that you may not have discovered otherwise.
7. Discover Omnichannel Marketing
Effective marketing campaigns create a unified experience across several channels. This is known as omnichannel marketing, and it’s a great way to help your brand’s message reach a much larger audience. Omnichannel marketing triggers a series of events each time a visitor engages on one of your channels. For instance, clicking on an Instagram ad may lead visitors to a landing page.
Filling out a form on the landing page triggers an automated email. Be sure to keep your message consistent on each channel.
Flexibility Is Paramount
Growing your audience takes time and dedication. There’s no one-size-fits-all solution, and what works for one brand may not be the right choice for you. For the best results, be sure to test out several of these marketing tactics. Once you discover what your audience responds to the most, you’ll be able to make it your prime focus.