There are many reasons why people consider tanning to be an integral part of their beauty routines. These people have a good reason to obsess over the perfect tan. In fact, a survey showed that people are rated hotter when they are slightly tanned. It is clear to see why more than one third of Americans use tanning beds. Owning a tanning salon seems like a good idea, but there may be an entire market that you are missing, which deals with mobile tanning. The following are a few reasons why you should consider this option.
Customize Sessions to Your Schedule
One reason to include mobile tanning in your business offerings is you get to set the sessions around your schedule. You can put up a calendar that you can doctor to ensure that it only includes the times that work for you. It might be a good idea to hire someone who would not mind being your mobile representative. This could open up the schedule a little more to ensure you receive the most clients you can.
A Whole New Market
Adding a mobile service gives you an opportunity to open up your business to a whole new world of clients. For one, the vehicle can be used as mobile advertisement for the salon. This should definitely help get others interested in getting a tan. It should be noted that there is a large group of the population, usually millennials, who are starting to move away from vehicles. This population prefers to walk, bike, or simply use a ride-sharing application. This is happening because many of these people are concerned about the environment. The only catch is that travel becomes a little harder for some of these individuals, and your physical salon might be too far. The solution is to allow these people to schedule a home-visit, which should give you more business.
It should be noted that some people may be more inclined to get a tan when they do not have to leave the comfort of their homes. Keep in mind that visiting people in their homes may also help you develop a relationship with your clients. This happens naturally since being in your client’s home creates a sense of intimacy. A relationship like this is hard to break, meaning you might gain customers who will stick with you for years.
An Opportunity to Spice Things Up
Mobile tanning also gives you the opportunity to change things up a bit. For one, it might be easier to offer other services that might garner different clientèle like bridal tanning, just to give you an idea. Everyone knows how important that special day is and how important it is for everyone to look their best. This is where your mobile tanning services could come in handy. You could host a tanning party where everyone, including the bride, can get that perfect tan before the wedding. You could also offer self tanning products to the people at these parties, which they can use in between sessions.
You can offer similar services, which might not be as easy at your physical location. You can charge a little more for this service and the others mentioned. The good thing about this type of service is you get to service a number of clients, and they are all in one location.
The Local Touch
There is a growing number of people who are interested in supporting local businesses. Most of these people like to attend farmer’s markets and other community events. You will not be deprived of this opportunity if you opt for mobile tanning equipment. All you have to do is set up your booth in one of these community-centered events and let the people come to you. It is a good way to get exposure for your business and give those who visit your booth a nice tan.
Visiting these types of events will help make your salon seem community-focused, which looks good to people who are interested in stirring up the local economy. Some of these suggestions will help re-brand your salon in a way that you could not have accomplished otherwise. Re-branding could give your business a fresh new start and look, which could make the salon seem more attractive.
You should remember that starting a mobile tanning service will not cost you much. You just need to pay for the gas to get to clients and the initial costs of materials. Clearly, this option is a money-maker. You get to advertise for free and give your services to more people than before. You could end up offering this service through a mobile app, too, which is another market that is becoming increasingly popular. Your salon’s personal app could connect you with clients who might want you to swing by their homes. As you can see, there are a number of benefits to adding mobile tanning services to your salon.