How to Master Brand Loyalty

Loyal customers are extremely desirable for modern brands. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.…

The World’s Greatest Classic Cars

Technology in the automotive industry is rapidly changing and evolving. In the last couple of decades alone we’ve seen mass-market electric vehicles, self-driving cars, built-in GPS and a number of other innovations. But for some people, modern cars just can’t beat vintage vehicles with their classic designs and old-fashioned petrol power. Join us as we take a closer look at some of our favourite classic cars from around the world… The Ford Mustang The car that started it all was first released in 1964, and the sixth generation model can be still found in car dealerships today.…

High-street Considerations for Elderly Shoppers

The high-street is advancing quicker than ever before, with the likes of self-service checkouts and scan-on-the-go being introduced. As a result of this, older shoppers are finding it difficult to keep up with these technical trends that are forever changing the shopping experience. A report released by Anchor has found that older people aren’t getting catered for in high street shops. With this comes a warning that if things aren’t improved, high street shops are at risk of losing up to £4.5 billion in lost trade each year by 2030.…

Supporting Employees with Musculoskeletal Disorders

The NHS states that musculoskeletal disorders impact the bones, muscles, and joints of a person. A large percentage of the adult population have to deal with these conditions, and it can have a profound impact on their life. Employers should make an effort not only to make sufferers comfortable, but to avoid causing such conditions in their workplace. The HSE (Health and Safety Executive in Great Britain) revealed that 507,000 workers were suffering from a work-related musculoskeletal disorder in 2016/17. But what can employers do to prevent such an issue in their workplace?…

How Architects Accommodate Temperature Regulations in Their Building Designs

Within building design, the most important question that architects have to ask themselves, is whether their project is habitable? Because, no matter how astonishing a building may appear, if it can’t meet the needs of people, which are their primary purpose than the whole structure will go to waste. When we talk about habitable, we’re talking about comfort and the most important requirement that a building has to have is that comfortable controlled inner climate. So, how do architects accommodate this requirement in their structures?…

Jobs to Consider after Retirement

Census data was released in 2017, that revealed that there are more elderly people living across Canada today. It’s actual fact, that the senior population in Canada made up 16.9% of the country’s overall population when the data was gathered in 2016, which the percentage was larger than the number of children aged 14 and under. Furthermore, projections by Statistics Canada predict that almost one in four Canadians will be over 65 by the time we reach 2031. You may be one of many Canadian seniors who are just about to approach retirement or are already retired and are feeling like you prefer the benefits of a working life.…

Using Robotics To Automate Some Restaurant Duties

For quite some time now, waiter robots have been considered as a possible solution to restaurant automation. The world over, robotics technology is replacing manual work at a fast pace. Customers in cafés, restaurants and hotels face a lot of problems due to congestion at peak hours, manual order processing and unavailability of waiters. These shortcomings can be handled by using a restaurant automation system where robotics is utilized to order food and beverages. How Would It Work? The customer orders via wireless network.…

Social vs. Influential: The Pros and Cons of Modern Digital Marketing

There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors. However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…

Why Be a Corporate Sponsor?

There are so many different ways to boost your business and get your name out there that will help you to be noticed and to build a great reputation. One of the options that might be open to you is corporate sponsorship. You could sponsor a local event, sports team, or perhaps a school, for example. Organizations are always looking for a sponsor to help them, and for a relatively small amount of money (this will, of course, depend on the situation and what is required) you can not only help out but use it to your advantage.…

How is The Hospitality Sector Combatting Their Waste?

Waste has been a huge point of conversation across mainstream news and social media channels in the recent years — with pictures of the ocean suffocated by a churning blanket of plastic and rubbish and landfills scarring the countryside. Notoriously, food is being thrown out by everyone from big chain hotels to the average household. Data from Wrap shows over 2 million tonnes of waste produced each year across the UK’s food and hospitality sector: Hotels — produce 289,700 tonne of waste each year, including 79,000 tonnes of food waste (9% total food waste from the sector).…