Your website is potentially the most important way that customers or prospects can engage with you as a business. If you don’t have a physical site or shop that people come to, it may even be the only public facing aspect of your business. You therefore need it to perform reliably and support all of the people who may want to be using it at any given time.
Even if your website is not the friendly face of a business, but a blog or other online-only venture, it still needs to be well managed and maintained, and of course up all of the time, to win you the visitors and readers you want.
There are some things it is good to review every year to make sure you are getting the best deal and that the service you are getting is still the one most compatible with your needs. This is true in everyday life with things like insurance and utilities contracts, but is also true in business.
Web hosting is one of the business essentials you have to have, and so it makes sense to review your provider from time to time. As it is the start of the year, here we are going to take a look at why reviewing your web hosting may help you have a more prosperous 2016:
What You Needed at Start Up May Not Be What You Need Now
When you first start a website – whether it is as a blog, a site for a new business, an ecommerce site or anything else, your needs are different to the needs of someone running a mature website. You may have made a decision on your original web host because of price, where you wanted to keep start up costs to a minimum, something which may not be so imperative now you are getting a return from your business or site.
Your initial expectations for size and number of concurrent users may have been based on a brand new website, whereas now you have a measurable customer base and can predict fairly well how much you will grow this year based on your strategies. This can mean that when your site is a year or more old, you have different hosting requirements and may find a different package – whether from your existing host or another one – suits you better.
Web hosting is a very competitive market, and new offerings are made available all the time. These are not always noticed by people with incumbent hosting providers, but can offer far better value, and some great perks. Much as switching to a new utility provider, insurer or bank can offer you ‘welcome’ rewards, so can switching to a new web host, so it can pay to check out alternative web hosting here, or run comparisons on the web.
Checking for new and better products and ensuring what you have continues to meet your needs is a good idea with any service you use on an ongoing basis, so make reviewing your hosting an annual practice!