What Can we Expect from Advertising in the Automotive Industry?

Accounting for 12 per cent of total UK good exports, there is no denying that the automotive sector is of significant importance in regard to a stable economy. In fact, the UK automotive industry has an annual turnover of more than £82 billion, employing more than 186,000 individuals within the manufacturing process, and a further 700,000 in the wider automotive field. One specific area within the automotive industry that garners considerable investment is marketing. Although there are occasions when we are driving past a car showroom and a shiny used Ford Fiesta catches our eye, it is a rarity in 2019.…

5 Clever Ways You Can Make Money at Home Through Advertising

There has been a great shift in how individuals are able to earn additional income. Historically, it was only possible to work at traditional jobs for income. Today, with the development of the Internet, there are many opportunities to make side income or one’s entire salary online. One of the best ways to make additional money online is through advertising. In order to learn more about how to make money through advertising online, review the information below: 5 Ways to Make Money at Home Through Using Advertising Consider these five methods to make money at home through using advertising: 1.…

The 4 Most Effective Ways to Generate Word-of-Mouth Advertising

In a world that is flooded with all sorts of advertising, it can be difficult for business owners to stand out in the crowd and effectively market their business. If you’re a business owner who really wants to reach your consumers, you should consider word-of-mouth advertising. Happy customers recommending their favorite products and services, often through social media and review sites, is the essence of word-of-mouth advertising. Let’s talk about some of the ways that you can generate word-of-mouth advertising for your business.…

Successful Marketing Speaks to the Whole Person

Why do we remember some ads, but immediately forget others? If you are over forty, you probably still remember many of the jingles and taglines of ads from the seventies and eighties. It is equally possible that you can’t remember a single ad from yesterday. Don’t worry. This is not the early onset of Alzheimer’s. It is the difference between ads that were designed to speak to the whole person versus ads that are more one-dimensional. If you want people humming your jingle 40 years later, here’s what you need to know: Into the Eyes of the Beholder The eyes do more than just see things.…

4 Ingenious Outdoor Ads that Show the Power of Advertising

Advertising affects us all in different ways. Some people are happy to openly admit the power it has over them and will freely state that certain adverts make them want to buy certain products, whist others are affected more subtly as the advertising lingers inside their head without them knowing. However, whichever category you would place yourself in, we are all becoming much more aware of marketing, how it works and the tactics that are used to make us buy specific products.…

How Advertising Uses The 7 Basic Plots of Storytelling

There are seven basic plots used in storytelling. Here we look at how they are used in the world of advertising. Overcoming the Monster One of the all time classic story telling genres, dating as far back as Ancient Greece (if not even further). The premise is simple. Companies use their all-conquering brands to overcome something, either literally or metaphorically, monstrous. You will often see cleaning companies using this storyline – this Domestos advert being a great example – where pesky germs are vanquished once and for all by the all powerful, all dominating antibacterial cleaner. Rebirth Many of the most popular stories throughout the centuries have contained elements of rebirth or resurrection.…