What Can We Expect From Advertising In The Automotive Industry?

Accounting for 12 per cent of total UK good exports, there is no denying that the automotive sector is of significant importance in regard to a stable economy. In fact, the UK automotive industry has an annual turnover of more than £82 billion, employing more than 186,000 individuals within the manufacturing process, and a further 700,000 in the wider automotive field. One specific area within the automotive industry that garners considerable investment is marketing. Although there are occasions when we are driving past a car showroom and a shiny used Ford Fiesta catches our eye, it is a rarity in 2019.…

An Introduction to IATF 16949

What Is the IATF? IATF stands for International Automotive Task Force. The IATF is an association of automotive manufacturers. The IATF includes American car manufacturers like General Motors and Ford Motor Company. It includes international car makers, as well, such as Volkswagen, Renault, and Daimler AG. Associations like the IATF work together to create common standards for their parts and products. This allows them to create parts that are universally plug-and-play and sets commonly understood standards for performance, safety and quality.…

What Can we Expect from Advertising in the Automotive Industry?

Accounting for 12 per cent of total UK good exports, there is no denying that the automotive sector is of significant importance in regard to a stable economy. In fact, the UK automotive industry has an annual turnover of more than £82 billion, employing more than 186,000 individuals within the manufacturing process, and a further 700,000 in the wider automotive field. One specific area within the automotive industry that garners considerable investment is marketing. Although there are occasions when we are driving past a car showroom and a shiny used Ford Fiesta catches our eye, it is a rarity in 2019.…

The World’s Greatest Classic Cars

Technology in the automotive industry is rapidly changing and evolving. In the last couple of decades alone we’ve seen mass-market electric vehicles, self-driving cars, built-in GPS and a number of other innovations. But for some people, modern cars just can’t beat vintage vehicles with their classic designs and old-fashioned petrol power. Join us as we take a closer look at some of our favourite classic cars from around the world… The Ford Mustang The car that started it all was first released in 1964, and the sixth generation model can be still found in car dealerships today.…