Do Small Businesses Need Business Intelligence?

Online resources have transformed the business arena of today, introducing new tools and reinventing the rules of the game. The economy has become increasingly data-driven, but business intelligence framework requires financial and computing resources, which makes the process of assembling it troublesome for small enterprises. Lack of funds, internal know-how or vision is often the reason for abandoning this incredible growth inducer. This is a shame, as performance statistics and response rates help businesses get their operations off the ground and gain edge on the market.…

How to Improve Online Ads Conversion Rate using Big Data Analysis

Online ads. Whether you like it or not, they are major source of income for both web publishers and ad agencies. And whether you like it or not, businesses often need to use ads in order to reach out to their target market – and grow their sales. Unfortunately, there are too many unrelated ads being served on various medium today. Too unrelated, in such a way that site visitors are annoyed by them and advertisers waste too much money promoting their products and services to people who don’t want to check them out, let alone buy them.…