Fashion Business Marketing: How Marketing Strategies Differ Between Low-priced Brands and Premium Labels

With different audiences to cater towards, the marketing strategies between low-priced brands and premium brands tend to differ. But in what ways do consumers find a different reception between the two fashion labels? In this article, we explore further… A review of 2018 for fashion It’s important to initially look at how the fashion industry developed through 2018. With the introduction of e-commerce, shopping through social media, and a rise in technology-driven customers in recent years, the fashion industry has experienced a shift.…

How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

Marketing Tips for New and Emerging Fashion Brands

With so many new and emerging fashion brands on the market today, it’s important to find ways to stand out in order to grow your customer base. Luckily, there’s a number of marketing strategies that work perfectly for those in the fashion industry. Here’s a list of marketing tips and tricks you should use to help reach your target markets. Create a fashion-related newsletter The newsletter should feature information about the products that you’re fashion brand sells as well as any information about upcoming events.…

Top 5 Air New Zealand’s Safety Videos: Smart Brand Marketing Campaign in Action

Kia Ora! Want some inspirations in how to do proper brand marketing for your small business via videos? Learn from Air New Zealand, NZ’s national airline and flag carrier. Their reputation is world-known – it’s probably due to their infamous, far-from-boring flight safety videos, worth talking on socialsphere. If you are not sure about what I am talking about, I recommend you to view these videos and decide yourself whether they deserve Air New Zealand’s YouTube Channel‘s 13,000+ subscribers and 23,000,000+ video views or not… 1.…