Fashion Business Marketing: How Marketing Strategies Differ Between Low-priced Brands and Premium Labels

With different audiences to cater towards, the marketing strategies between low-priced brands and premium brands tend to differ. But in what ways do consumers find a different reception between the two fashion labels? In this article, we explore further… A review of 2018 for fashion It’s important to initially look at how the fashion industry developed through 2018. With the introduction of e-commerce, shopping through social media, and a rise in technology-driven customers in recent years, the fashion industry has experienced a shift.…

5 Ways to Improve Your Business Brand in 2014

The start of a new year is a perfect time for renewing your business brand as well as your own mind. It is really important that your customers and all the potential customers get a certain vibe from your business. Having a positive brand image can really help you get more customers and publicity. To help you out here are five simple ways to improve your business brand in 2014. 1. Recheck Your Focus Naturally, the first thing you should do is to look at how your business brand is matching the overall values of your business.…

How to Tell if Your Brand is Dead and Needs Reinventing

Brands can thrive for years if associated products are reliable, the logo is instantly recognizable and the slogans are infectious. However, in a competitive marketplace where customers yield to mercurial tastes and shifting loyalties, a brand that once enjoyed devotion can be vanquished… like Brim coffee, Breck shampoo and Yugo cars. However, no brand has to die without a fight. Much like cats, brands can enjoy one, two or nine lives, depending on whether expert resuscitation is applied in time and with the right savvy.…

Black Sheep Branding: How to stand out from the flock

Most businesses give key information right in their names. Starbucks Coffee. Nationwide Insurance. Dunkin Donuts. Your brand isn’t about the service you provide, it’s about what makes your company the absolute best option. A fill-in-the-blanks website and mass produced logo will let potential customers know what your business does – but that’s about it. In an age where there are hundreds of choices available, your brand must be about what makes you different. Be metaphorical Many of the most successful brands have symbolic logos.…