How to Work With Freelance Writers for Your Business Blog 

Content marketing is a must for any business across every industry. In such a competitive business landscape, organic reach and reputation are imperative for brand building and growth. Many brand goals can be achieved through content marketing. It’s a great way for you to infuse value to potential and current customers and to nurture leads long-term. When prospective clients are looking for services or products from companies like yours, they’re more likely to reach out if you’ve provided them with a solid user experience before they’ve even filled out a contact form. But not all business owners are equipped with the writing skills necessary to create a great blog.…

7 Reasons Why Your Business Should Start a Blog

Blogs can be excellent tools for businesses looking to expand their reach and connect with their target audience in a personalized and engaging manner. Although many businesses may believe blogs to be time-consuming and do not believe their possibilities to grow your customer base, there are a number of excellent reasons why you should start a blog for your business. 1. Free Marketing Campaign Many marketing campaigns are costly. Physical campaigns contain costs such as the value of printing and paper, and online campaigns have expenses in terms of the marketing tools and subscriptions that many people use to advertise with.…

The Secret Ingredient of Enduring Great Blogs

It is every blogger’s dream to build enduring great blogs like Copyblogger, Problogger, Mashable, Techcrunch, Huffington Post, SmallBizTrends and many others. These sites stand out tall as the kings of whatever niche they occupy. They attract attention, they command authority and they epitomize greatness. Little wonder they are the dream of every blogger. But what makes enduring great blogs great? It was the great management thinker Jim Colins who first asked a similar business question to this; “what makes enduring great companies great?”…

The Legal Rules Associated with Blogging for Your Business

There was a time when the blog was nothing more than a fun diary to keep on and go viral throughout cyberspace. Long have the days been gone where you maintain your thoughts under lock and key beneath your bed. The demographic has changed: we adore putting our words on the digital page for everyone to see — That’s so the truth to the point that even companies do it! Blogs have gone corporate, yes. Bear in mind this one important fact, though: there are now copyright laws to FTC regulations you must abide by when it comes to your blog.…

How to Start a Successful Business Blog and Enjoy Your Financial Independence

I’m sure you have read about my tips on how to establish an authority business blog… well, if you haven’t you might want to read that first because it will give you a reason or two why you should build a business blog – not just a biz blog, but a reputable and authoritative one. But no worries – you can always do so later on (promise me you will read that, will ya?) Now, let’s assume you are reading this blog post because you want for your business blog to support your living expenses – even better – give you financial independence.…

Give Me 5 Minutes and I’ll Give You the Secret to Blogging for Your Company

It’s the truth: I’m a lousy blogger-slash-article-writer. I don’t really like writing and my words are often poorly formed. But why I blog? Why people read my blog? I have this secret that can help you establish and run a small business blog that is actually bringing in leads and clients for your company – even if you are a not a born writer/blogger. Just give me 5 minutes of your time – that’ll do 🙂 image inspired by Stickman Pushing MacBook decal.…

The Secret of Running a Reputable Business Blog

Are you interested in establishing a business blog? Good for you – to me, a biz blog is one of the best web properties you can own and run. The problem is, there are thousands of good business blogs around you need to compete with. So, how to stand above the rest, even if you are not a business expert or A-list blogger? Business blogs are here to stay. I can’t understand those who say that blogs are dead. Some experts say that social media makes blogs obsolete – well, perhaps they are half-right.…