For your company, the importance of maintaining a strong online presence is inescapable. According to research published last year and reported by People Management, 70% of jobseekers would resist applying for a position before researching the online reputation of the company offering the role. Furthermore, as 56% of jobseekers would avoid applying to a business lacking an online presence, you can’t simply choose to omit online marketing efforts entirely. Therefore, you need to be careful who you appoint to the role of managing your online endeavours; look for someone who… Has a thorough understanding of your brand What is your brand about?…