What is Content Marketing and How Can It Help Your Business?

Although content marketing has become one of the most discussed topics related to internet promotion and advertising in the last few years, its origins date back to the late 19th century. Content marketing can be defined as a brand promotion technique that consists of the creation and distribution of materials that can truly stir interest and produce engagement among target audiences. Creating valuable content for advanced advertising and branding purposes is at the heart of this technique, which aims to deliver messages that audiences really want to see.…

Why is Content Marketing Essential for your Startup?

All startups crave for growth and seek to climb up the business ladder. However, the bitter truth is that a majority of them never makes it through the first year. In such an unforgiving economic climate, you need every weapon you can get. Luckily enough, the meteoric rise of modern technologies has added some new tools to the business arsenal. A marketing field has been leveled, and yet the game is becoming more complex, as the Google raises the quality bar for content every now and then.…

Top 10 Off-page SEO Factors for Your Business Website

Off-page optimization has been through a dynamic period in the last few years. While Google likes to keep webmaster in the dark about the specifics of algorithms, it does provide general guidelines and tips. Google Penguin has marked the end of one era, and propelled SEO to uncharted digital waters. The goal, however, remains the same: To directly influence the rankings and make it to the forefront of the SERPs. Social engagement Off-page SEO activities tend to lean towards reputation management.…

Serious About Content Creation? Don’t Fear The Hummingbird!

As is usually the case, the announcement of Google’s Hummingbird algorithm update prompted a collective profanity from the world’s online marketing contingency. The thought that everything already in place in an SEO sense could be reduced to ashes in the space of a day or two is indeed enough to drive any professional to distraction. And when you consider that this is the biggest change to Google in the history of history, you can pretty much understand the blind panic it triggered.…