Landing pages are the final destination of many online marketing campaigns. It focuses on conversions, such as generating leads or sales. When spending your money and resources to get results from your landing page, you must ensure it’s properly optimized. If not, all the effort and financial investment will be wasted, resulting in a surge in customer acquisition expenses. Here are ten landing page optimization strategies to boost the conversion of your marketing campaigns: 1. Understand your target audience To connect with your audience, identify their needs and desires through market research.…