Preserving Your Brand’s Reputation During Crisis: 3 Ways

Every business in the world has its up and downs. Be that slow sales, losing a key staff member to a competitor or receiving negative feedback, but it’s not the situation that will affect your business, it’s the way she problem is dealt with. Having some sort of contingency plan for every single possible scenario is nigh impossible but you can take steps to negate the effects of a business upset (or even disaster!) with a well-planned crisis management plan. Although you can put certain measures in places to cover any periods of unexpected sickness or a drop in profits, you cannot really be expected to have a plan in place for potentially serious issues.…