Customer loyalty is often associated with B2C markets. But in order to stand out in often saturated and competitive sectors, B2B companies should use it as a way to ensure they don’t lose their customers to competitors too. From creating repeat business to achieving bigger sales, there are many benefits of achieving customer loyalty. However, it is especially important for B2B businesses because they often focus on finding new customers, rather than keeping their current ones engaged, interested and happy. Research from Gallup, a research-based global performance management consulting company, has shown this is a problem.…