Social vs. Influential: The Pros and Cons of Modern Digital Marketing

There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors. However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…

4 Tips to a Successful Digital Marketing Strategy

Digital marketing has become the preferred method of reaching clients and customers. While it hasn’t usurped traditional marketing methods such as print, radio, or television, digital marketing is a necessary portion of an overarching marketing plan. By putting together a successful digital marketing strategy, you can increase your reach and, hopefully, your sales. Here are a few tips to build a successful digital marketing strategy for your business. 1. Build a Brand The first step of any successful digital marketing strategy is building your brand.…

The 2019 Relationship of Print and Digital Marketing

Online advertisement and digital platforms are booming with activity and developments in our digital world… and everyone wants a slice of it. But is print advertising becoming a marketing activity of days gone by or, can it pave a new way of aligning with digital methods? With plenty of research provided by experts, here’s our guide to offer a new perspective on the relationship between print and digital. Digital: a big influence on modern marketing campaigns Many campaigns today are lost without digital.…

5 Ways to Use Digital Marketing to Promote Your Business Online

With so much competition and a million and one methods, effectively promoting your business can seem daunting. Let’s look at five top digital marketing strategies that will ensure your business gets noticed online. 1. Website Design Businesses often overlook the importance of web design in their digital marketing strategy. Having a quality website can hugely impact customer experience. If you’re putting in the effort to attract your target audience to your website, you don’t want them immediately clicking away because of poor navigation or confusing graphics.…

Why Digital Marketers Are Still Majorly in Demand

Before business owners knew how to go out and make a name for themselves online, they depended on marketing and digital advertising agencies to develop their branding. Then, the next wave of online marketing highlighted the DIY approach – build your own website, generate your own leads, and be highly approachable. What digital marketers and business owners have learned is that effective marketing strategies need to be finely tuned. So, for instance, if you’re a business owner who is great at creating and maintaining a company blog, you should do that task yourself.…

3 Cool Digital Marketing Tips For Beginners

There’s no way to survive as a modern business without engaging in some digital marketing. Whatever you might happen to be selling, you’re guaranteed to find that a large portion of your market space can be found online –and failure to connect with them is a guaranteed way to lose potential income. Consider these three tips when taking your brand online for the very first time: 1. Whenever You Can, Leave It to the Professionals The urge to take matters fully into your own hands right at the beginning of a stint in online marketing is understandable –the potential to act on every great idea drawn up by your marketing team is actionable when working with online ad space.…

Opening the Online Floodgates in Equine Industry

The business of selling equestrian supplies has long been a traditional one, going back to the days of the blacksmith. Even a few years ago, it consisted mainly of small mom and pop stores that carried as broad a range as possible of equestrian equipment. Customers searching for more variety and specificity in equine equipment had to turn to catalogs to find products suitable to their needs. For years, this business model remained unchanged until the advent of ecommerce. As it has done for many other niche businesses, the online marketplace has thrown open the floodgates to a broad range of customers who can now purchase equine supplies from the comfort of their couches with just the click of a mouse.…

Digital Advertising 101: Your Quick Reference Guide

There’s nothing quite like optimizing your conversion rates, increasing your base of loyal clients, and expanding your sphere of authority. Interestingly, utilizing top notch online advertising services can help you realize these business goals. If you’re unfamiliar with the world of digital advertising and how to start obtaining excellent marketing services, review the information found in this quick reference guide. What Is Digital Advertising? Digital advertising is a form of marketing that involves using various strategies to make the client’s brand increasingly visible across the online platforms used by the target market.…

Digital Marketing On a Shoestring Budget

According to Hubspot, over 32% of digital marketers claim that securing enough budget is one of the biggest challenges that they face. In larger companies, that number goes as high as 51%. But this certainly isn’t much of a surprise. Marketers and businesses have struggled since the beginning of time with finding money to market their business. The bottom line has always been that business owners know they need to market. They just don’t want to have to spend a fortune to do so.…