Contrary to what you might have heard, direct mail is not dead. Far from it! Direct mail is alive and well…if you know what you’re doing. If you run your direct mail campaign, it will increase your conversion rates and help you build buzz for your company. This is as true for brand new startups as it is for the old guard. Granted, there are a lot of barriers that exist on the road to direct mail success. The biggest among them is cost.…