New Domain Name Extensions: Big Branding Opportunities for Small Business?

Domain name business is huge – just ask Name.com, GoDaddy.com, Namecheap.com and any other accredited domain name registrars. ICANN, the governing body responsible for coordination of domain name system and some other Internet systems, has initiated the new gTLDs program, which purpose is to introduce literally hundreds of new domain name extensions for the general public to register. As we who deal with everything Internet know it, a domain name is the foundation of your small business online presence. Unfortunately, some business owners are just being ignorant, choosing whatever domain names come up, thinking that those dot-coms or dot-whatever are just ‘cosmetics.’…