With different audiences to cater towards, the marketing strategies between low-priced brands and premium brands tend to differ. But in what ways do consumers find a different reception between the two fashion labels? In this article, we explore further… A review of 2018 for fashion It’s important to initially look at how the fashion industry developed through 2018. With the introduction of e-commerce, shopping through social media, and a rise in technology-driven customers in recent years, the fashion industry has experienced a shift.…