The Power of Word of Mouth

Urban legend attributes Albert Einstein with having stated, “The power of compound interest is the most powerful force in the universe.” Regardless of whether or not he ever really said it, if you’ve ever made a substantial purchase on credit, you’re probably inclined to agree. However, another, perhaps equally powerful force is what may have convinced you to make that purchase in the first place. At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.…

Why Shouldn’t We Neglect The In-store Experience?

Everyone can tell that the high street has changed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. Read on as we explore how shoppers are looking for an experience when they visit a store — often by using new technology. How have consumer shopping habits changed? Before we even step foot in the store, many of us know what we want. In fact, 98% of Gen-Z shoppers walk into shops and find what they’re looking for by themselves.…

The Beginner’s Guide to Affiliate Marketing

If you are looking for basic information on affiliate marketing, you have come to the right place. Afffiliate marketing is a business where you get paid for referrals. All you are doing is sending referrals to another business and getting paid. Affiliate marketing is used by a corporation to target customers. All business wants customers who are interested in buying a good or service. By using an affiliate marketer, a business is likely to see traffic from qualified customers, who are interested in the product the business is offering.…

Pitfalls to Avoid When Learning How to Write a Cold Email That Works

Cold email is not an easy tool to use correctly. For some – those who get it right – it can be a great way to develop leads that become customers or clients. For those who do not take the time to learn how to write cold email it can be an expensive waste of time and money. If you are considering trying cold email yourself, it will be up to you to decide how successful it will be as it will be up to you to decide whether you are willing to take the time to learn how to write a cold email, and to execute all the steps involved in doing so.…

Ridesharing Is Growing – Can Rental Cars Compete?

The future of ridesharing looks bright – but what does that mean for rental car companies? With more and more travelers using apps to hail rides from services like Lyft and Uber, car rentals may be falling by the wayside. For many, it’s easier than ever to call a car when needed, and often cheaper, too. That’s why many rental car companies are upping their game to compete. In addition to focusing on strong customer service, many car rental companies are taking a page from their ridesharing competitors, offering customers the option to use mobile apps and other technology to make the rental process easier.…

Getting the Job Done is a Process: 9 of the Most Important Lessons Learned from Agile

There was a point when Agile was largely regarded as a series of management practices that were centered around software development but it has subsequently became the go-to philosophy for project management principles and practices. As this guide illustrates there are plenty of compelling reasons why so many businesses are adopting agile practices, both in terms of how it can help boost team productivity and help you manage changing priorities but also because it creates the ability to enjoy software and IT delivery and quality.…

How to Choose The Right Member of Staff to Handle Your Online Presence

For your company, the importance of maintaining a strong online presence is inescapable. According to research published last year and reported by People Management, 70% of jobseekers would resist applying for a position before researching the online reputation of the company offering the role. Furthermore, as 56% of jobseekers would avoid applying to a business lacking an online presence, you can’t simply choose to omit online marketing efforts entirely. Therefore, you need to be careful who you appoint to the role of managing your online endeavours; look for someone who… Has a thorough understanding of your brand What is your brand about?…

Five Motivational Books for Entrepreneurs in 2019

Being realistic, when entrepreneurs go about setting up their own business, it’s important for them to understand that tough challenges will arise and take them by surprise. One way to counteract these occurrences is through reading inspiring and motivating books by business leaders. Now, let’s take a look at some of the best books you could start adding to your reading list for this year… The Hard Thing About Hard Things by Ben Horowitz Although you shouldn’t mirror your success to another entrepreneur, this read is perfect to understand how Ben Horowitz built his fortune from the ground up.…

3 Key Considerations When Organising an Effective Team Building Day

In business, team building can often seem like a pleasant addition rather than an absolute necessity. The truth is, team building can have a big impact on employee satisfaction, wellbeing and in turn, productivity. The key to achieving these positive results is intelligent design and informed decision making, which is why the process of planning your team building day shouldn’t be taken lightly. This short guide is designed to highlight three of the most important points to keep in mind when you are looking organise a team building day for your business.…

5 Social Media Strategy Ideas

The ubiquity of social media long ago crossed the gap away from ‘widely popular youth craze’ and is now firmly in the territory of ‘essential facet of everyday life’. In that respect it resides alongside everything from telephone numbers to credit/debit cards, and car insurance. All the sorts of things that businesses of every kind must, at the very least, acknowledge the existence of, and at most restructure their entire revenue model around it. It used to be that businesses entering this arena in a less than understanding way could just be ridiculed as being out of touch (memes such as “How do you do, fellow kids?” spring to mind).…