How to Increase Your Email Click-Through Rate

You’ve been able to generate a super high open-rate for your email campaign. Success! Right? Not quite. The goal of most marketers is to get a high open-rate of their emails, and this is a goal that has become more and more emphasised as the email open-rate has declined over the years as the number of emails being sent has skyrocketed, and our email inboxes are literally bombarded with emails from people trying to get our attention and money. When email marketing was just a baby, open-rate wasn’t really something that people paid attention to, because the open-rates were obnoxious if you compare them to the rates that are considered “good” today.…

Achieve The Best ROI With an Effective Banner Placement Strategy

Marketing isn’t all about design: it’s also about where you place your ads. Many business owners and marketers need to consider where they will locate their printed products once they’re complete — put them in the wrong spot and your ROI could plummet! Need advice on banner placement to achieve the best ROI on your next batch of roller banners? From store window to trade show, this guide delivers the tips you need to boost your next marketing strategy. Award ceremonies Ceremonies that celebrate the best of each industry are popular and common events across the UK — and these are excellent places to promote your brand with a banner.…

6 Things You Should Get Right When Setting Up Your Business

When setting up a company, there’s a number of things you should tick off your to-do list, from registering your business name to making sure a product you’re selling has been trialed and tested. Getting these things right when starting up your business is so important. But all the effort and excitement of creating a new company can mean some important things don’t get the attention they deserve. This article looks at five things you should aim to get right when setting up your business.…

5 Reasons Your Link Building Campaign May Need Improvement

When you’re chasing after better search engine rankings, it’s easy to let your excitement get the best of you. But by keeping your expectations in check and sticking to the strategy you’ve outlined no matter what, some results are bound to follow eventually. By recognizing the most common link building mistakes we’re about to reveal, you’ll be well positioned to avoid making them yourself. 1. You’re trying to rush things along In the world of SEO, changes don’t just happen overnight.…

The Role of HR in a 100% Remote Company

The greatest asset of a successful business is its people. To become the best of the best, your people must be happy, engaged, and have values aligned with those of the business you conduct. This puts a lot of pressure on the HR department, who is responsible for managing this particular asset effectively. The role of HR in a 100% remote company goes above and beyond the expected responsibilities of an HR department to be ranked accordingly. Here’s what that looks like.…

Demystifying DevOps – The Difference between Agile and DevOps

There’s no doubt about it, the software development industry represents huge business in the digital age. In fact, global IT spending on enterprise software totalled a hefty $352 billion at the end of last year, while this is set to peak at $391 billion during 2018. Many consider this marketplace to be as complex as it is lucrative, with a number of misconceptions and myths surrounding software development. The confusion enveloping DevOps and Agile concepts offer a relevant case in point, as these two entities are often misunderstood by entrepreneurs without a tech background.…

Analog Archiving of Legal Documents Is Now a Thing of the Past: 3 Reasons Why You Should Go Digital

Many professions are experiencing changes in how they do business because of the digital revolution—and the legal profession is no different. In the realm of law, record-keeping and accurate archiving of documents is a key component of the judicial process. Lawyers and legal analysts often depend on records from past cases to shed light on current ones. Not to mention their commitment to keep good records for their clients. In many industries, paper filing systems are being phased out in favor of paperless offices.…

CRO: An Essential Marketing Activity for Your Business

A website is a key marketing tool for every business. Making sure it’s fully effective is important for your business. And conversion rate optimisation, better known as CRO, is crucial to make sure your site maximises its full business potential. Whether you run an ecommerce business, or your company profits rely heavily on how customers use your company website, this article explains why CRO can be an essential business marketing activity. Explaining conversion and CRO Before explaining CRO, it’s important to first discuss conversion.…

Client Retention: Five Ways to Improve Your B2B Customer Loyalty

Customer loyalty is often associated with B2C markets. But in order to stand out in often saturated and competitive sectors, B2B companies should use it as a way to ensure they don’t lose their customers to competitors too. From creating repeat business to achieving bigger sales, there are many benefits of achieving customer loyalty. However, it is especially important for B2B businesses because they often focus on finding new customers, rather than keeping their current ones engaged, interested and happy. Research from Gallup, a research-based global performance management consulting company, has shown this is a problem.…

How to Organize Your Business: 5 Tips for Success!

Business organization is essential to maintaining smooth business operations and increasing employee productivity. The latest Office Depot Small Business Index shows that 83% of small business owners believe an organized workspace is a critical part of their business. About 63% percent believe that organization correlates to their business’ profitability. Whether you’re blessed with natural organizational skills or not, there are several things you can do to make sure your business is organized. Here are five tips to organize your business: 1.…