Mistakes You May Not Realize You’re Making with Business Cards

There are mistakes that people know not to make with their business cards. Making sure their name, website address and business address are properly spelled is typically at the top of the list. Using poor quality paper or ink, creating a sloppy print job, is another. However, there are mistakes that we can make that we don’t realize are mistakes at the time. Here are the top mistakes you may not realize you’re making with your business cards. Being Inconsistent There are great places to find business card design ideas.…

5 Useful Ways to Record Better Voice Overs for Marketing Videos

Are you trying to record a voiceover for your marketing video, but feel like the audio quality leaves a lot to be desired? Does it have lots of random noises, or sounds muffled and indistinct? Considering the voiceover is an important part of your marketing video, it is important that you take steps to make sure that it sounds good. While there are lots of ways that can be done, there are five that are definitely particularly useful: Invest in a good microphone The microphone that you use will definitely impact the quality of the audio that you record – and it is an area that you will want to invest in.…

How to Master Brand Loyalty

Loyal customers are extremely desirable for modern brands. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.…

High-street Considerations for Elderly Shoppers

The high-street is advancing quicker than ever before, with the likes of self-service checkouts and scan-on-the-go being introduced. As a result of this, older shoppers are finding it difficult to keep up with these technical trends that are forever changing the shopping experience. A report released by Anchor has found that older people aren’t getting catered for in high street shops. With this comes a warning that if things aren’t improved, high street shops are at risk of losing up to £4.5 billion in lost trade each year by 2030.…

Jobs to Consider after Retirement

Census data was released in 2017, that revealed that there are more elderly people living across Canada today. It’s actual fact, that the senior population in Canada made up 16.9% of the country’s overall population when the data was gathered in 2016, which the percentage was larger than the number of children aged 14 and under. Furthermore, projections by Statistics Canada predict that almost one in four Canadians will be over 65 by the time we reach 2031. You may be one of many Canadian seniors who are just about to approach retirement or are already retired and are feeling like you prefer the benefits of a working life.…

Using Robotics To Automate Some Restaurant Duties

For quite some time now, waiter robots have been considered as a possible solution to restaurant automation. The world over, robotics technology is replacing manual work at a fast pace. Customers in cafés, restaurants and hotels face a lot of problems due to congestion at peak hours, manual order processing and unavailability of waiters. These shortcomings can be handled by using a restaurant automation system where robotics is utilized to order food and beverages. How Would It Work? The customer orders via wireless network.…

Social vs. Influential: The Pros and Cons of Modern Digital Marketing

There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors. However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…

Why Be a Corporate Sponsor?

There are so many different ways to boost your business and get your name out there that will help you to be noticed and to build a great reputation. One of the options that might be open to you is corporate sponsorship. You could sponsor a local event, sports team, or perhaps a school, for example. Organizations are always looking for a sponsor to help them, and for a relatively small amount of money (this will, of course, depend on the situation and what is required) you can not only help out but use it to your advantage.…

How is The Hospitality Sector Combatting Their Waste?

Waste has been a huge point of conversation across mainstream news and social media channels in the recent years — with pictures of the ocean suffocated by a churning blanket of plastic and rubbish and landfills scarring the countryside. Notoriously, food is being thrown out by everyone from big chain hotels to the average household. Data from Wrap shows over 2 million tonnes of waste produced each year across the UK’s food and hospitality sector: Hotels — produce 289,700 tonne of waste each year, including 79,000 tonnes of food waste (9% total food waste from the sector).…

The Difference Between DSP And RTB In Online Advertising

We are very lucky to live and work nowadays in the world of online advertising as it looks now. At the beginning the procedure was a bit illogical, as Advertisers have nothing to do but buy bulk of traffics that were often not targeted. Spending money for foregone result seems to be really strange, but the were no other alternative. However, the situation now is absolutely different. The impressions are bought or rejected after deep consideration of each. All happens so quickly, that while you are just waiting that part of a second of page loading – everything is already done.…