Are You Still Making These 8 Avoidable Email Marketing Mistakes in 2020?

If someone conducts a random search online to find the most effective digital media channel, most will be surprised. It is not content marketing or SEO that is found on the top of the list. The top option is email marketing. While it is considered one of the oldest digital channels out there, most people check their emails regularly. It doesn’t matter if they are on the go, at work, or at home. Email is still a top channel with a higher open rate.…

7 Misconceptions About Workers’ Comp Insurance

Anyone starting or expanding a business knows how many hurdles you have to cross to operate legally. From safety regulations to taxes to insurance, business owners have to stay up to date on local and federal laws to remain compliant—and to run a healthy business that values its customers and employees. Regardless of the size of your business, you’ll need numerous forms of insurance to comply with the law or to protect your assets. Workers compensation insurance, also known as just workers’ comp, is a generally required form of coverage that many new business owners find complicated. Much of this confusion stems from the fact that states have different laws and policy options for workers’ comp.…

Master These 7 Powerful Emotional Triggers and You’ll Be Driving Sales Like It’s Nothing

When it comes to marketing, the aim is all about connecting with the customer and having them emotionally resonate with the messages you’re trying to send. Whether invoking emotion or getting them interested in what you have to say, it’s all about getting your customers to feel something. It’s about psychological tapping into how your customer’s mind works and creating imagery that resonates with them, but this is obviously easier said than done. To help you on your journey here, we’re going to explore the seven powerful emotional triggers you can use in your day-to-day content and marketing strategies.…

Once the Crisis Is Over: What Will the Post-COVID Future of Work Look Like?

Covid-19 has changed every aspect of our lives, including the way we work, and those changes will remain in place until a vaccine is ready. But with a vaccine months if not years off, what will the future of work look like when a vaccine is found? Will the changes made by employees and businesses end, or will they be here to stay? Here, we’ll look at some changes likely to stick around even after the crisis is over. Remote Work Working remotely from home has become one of the primary ways businesses are addressing the risk of Covid-19 to their employees.…

How to Effectively Outsource Your Recruitment

Once your firm grows beyond a certain size, recruitment becomes a big issue. Finding the right people at the right time can be extremely difficult. No business can afford to operate for long without having key personnel in place. It does not take long for things to start to fall apart. So, recruitment is not a task you can afford to put off. The problem is that finding and hiring the right person is a time-consuming process. If your business is just taking off or growing fast time is the last thing you have enough of.…

7 Chatbot Marketing Secrets That Will Skyrocket Your Sales

Just about every business owner would like to be able to automate routine, uninteresting activities. There are many ways to do so today, and even an increasing number that goes beyond such basics. Well-designed chatbots, for instance, can do some fairly heavy lifting when it comes to marketing. Businesses that put effective chatbots in place frequently report enjoying huge boosts to their sales. Become familiar with the following seven secrets of the chatbot marketing gurus and you will be able to use this versatile technology to support your own business.…

Overcoming Burnout: Solopreneurs Need to Learn the Art of Automation

The life of a solopreneur is a constant juggling act. There’s only one person running the show, so everything falls on you—from creating the product itself, to marketing and advertising it. If you want your business to succeed, you need to jump at every opportunity to grow. But there are only so many hours in a day, and you’re already working long nights. It’s no wonder so many solopreneurs struggle with burnout. You can’t “work less” or your idea won’t get off the ground.…

Covering Your Bases: 3 Situations in Which You Might Get Sued as an Engineer or an Architect

Some construction defects occur while homes or commercial buildings are being built, and it is usually clear that the liability for these building errors falls on one or more contractors or subcontractors. Builders are usually held responsible for any defects that occur during the construction phase, especially if the work has not been conducted according to the designer’s specifications. Contractors aren’t the only ones who have to worry about liability, though. Read on to find out about three situations in which architects or engineers may also face legal liability for negligence or professional malpractice. Errors and Omissions Architects and engineers perform a lot of calculations over the course of designing homes, commercial buildings, and public infrastructure.…

4 Financial Tips for Dealing with Unexpected Job Loss

Learning you’re going to lose your job can be a major blow; one that can trigger a tidal wave of financial anxiety. However, this is an event that happens to many Americans for one reason or another, and it’s not always their fault. Case in point: Few predicted the trajectory of the coronavirus and the impact it would have on not only the health of Americans, but the employment status. As one expert predicts for the New York Times, the jobless rate for March 2020 may have reached approximately 13 percent — the highest level of unemployment since the Great Depression. Dealing with unexpected job loss is never easy, but there are a few actions you can take to tide yourself over until your next paycheck.…

5 Ways to Improve Online Sales With Great Images

Great images are vibrant and topical. They feature engaging subject matter in a clear, high-definition composition. Webpages look bland and boring without high-quality imagery to complement the text. Compelling photos will encourage viewers to stay on your website, explore your content, and consider your products. The best images are original and relevant. These images give your viewers something interesting to consume and ponder. When used properly, your images can become the critical factor that converts visitors into buyers. Use the following tips to boost sales with your photos.…