Why Location is Everything when Choosing an Office

Your business’ location can have a big impact on how much profit you make. An office that is easy to get to, has great links with the rest of the world and all the embellishments a modern company needs would be ideal. Picking somewhere to set yourself up is a hard decision, but you must take your time and do your research before signing that lease contract. Businesswoman in front of a London office building – photo credit: Roberto Trombetta / Flickr Looking at the stats for each major city and town in your area will help to make your decision easier.…

6 Signs Your Blog is Just a Hobby (and How to turn it into an Actual Business)

If you’ve been blogging for a while now, you’ve probably entertained the thought of turning it into a real career and business. But do you have what it takes to kick it up a notch? Ask yourself a few questions before you quit your full-time job to focus on turning your blog into a business. Do you post chaotically, whenever you find a few spare moments? Do you use a generic email address for your blog? Do you pay little to no attention to analytics?…

SEO for Beginners: The 3 Most Important Aspects of Search Engine Marketing

Search Engine Optimization (SEO) has garnered a lot of attention recently as Google and other search engines have increased the complexity of their algorithm. For most businesses, the change has been relatively minor – just one more update in an unending pile of them – but for companies that want to succeed in the online market, these changes are profound. For those not aware, Google’s search engine basically matches up keywords within websites to search queries. A decade ago, that was the level of sophistication of all search engines and companies could stuff their homepages with keywords to attract the attention of these search engines.…

Why Social Media for SME Businesses is Not a Gold Mine

Everywhere you look online, there is discussion on the magnificence and potency of social media. There are renowned authors churning out books on how to use social media for businesses. There are also self-acclaimed experts showing off their “achievements” with case studies of businesses that they helped to achieve “success” using social media. This picture is enough to make small business owners grow a fixation for social media marketing. But it is not all fine and dandy. This survey showed that over 60% of businesses haven’t seen any return on investments on the social media activities.…

How to Use Cash and Non-Cash Incentives to Boost Employee Engagement

Rewarding employees for doing a good job is pretty much standard procedure for almost any company. Whether it’s for incentivizing consistency in performance or being able to go above and beyond, providing the right incentives can go a long way in keeping employees happy and loyal to the company. Organizations can choose to offer cash incentives or non-cash incentives, but which option would work best for you and your staff? Contrary to popular belief, throwing cash at something (or in this case, at someone) doesn’t always work.…

The New Kid on the Block: How to Launch a Successful Business in Singapore

For western entrepreneurs and small business owners, Southeast Asia is the new land of opportunity. While markets in New York, London, and other big cities are now saturated with startups and tech ventures, countries like Singapore are just starting to flourish. If you are bold enough to make a move, there are many benefits to launching in this part of the world. Nevertheless, it can be a bit of a culture shock for those who do not take the time to learn a little first.…

The Best Business Cars on the Market

Image management is vital for surviving in the business world, but your image isn’t just limited to your clothes and hair, or even your mannerisms. Everything that surrounds you reflects on your character and the quality of your work, from the stationary you use to the car you drive. We’ll be focusing on that last aspect here, comparing some of the best business cars on the market in terms of style, performance, and practicality and letting you know how to put your best foot, or in this case wheel, forward.…

How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

How to Save Your Business Some Money

Running a business can often be a bit overwhelming. When you are looking to do what is right for your company and the people that it serves, it is important to have your focus in specific areas. Finances, for example, can make or break a business. If you are not on top of your monthly budget and expenses, it can easily lead to ruin for your company. While this can seem frightening, it is not a reason to panic. Many business owners wind up making smart moves to save money, sometimes by doing something as simple as exploring carinspurancecheap.net.…

Small Business Financing Q&A

There are a lot questions swirling around questions of small business financing and what the best options might be. We had a chance to catch up with the SMB finance team over at ZipBooks, accounting software provider and lender. They make accounting software free and make money on business owners that want to take advantage of optional paid services, like outsourced online bookkeeping. What are the best reasons for a small business to pursue funding? The best reason to seek funding is if you won’t make payroll if you don’t.…