Why You Need to Manage Your Users’ Product Experience

A poor product experience can kill a product or company very quickly; that is why you need to manage this aspect of customer-company relationships from the very beginning. Managing the product experience gives you the means for directing and overseeing how the client or customer perceives your product. It may seem obvious that you should care how your product is perceived; but some large corporations may feel like they can spare a few unhappy customers here and there. Not all companies can follow this train of thought because they can’t afford to lose any customers.…

Cut Labor Costs with Time Clock Software

Punch Cards Are a Thing of the Past: Save Money with the Latest Clock-In Technology In business, an old-school approach can be very valuable—for instance, a face-to-face meeting with a client might leave a better impression than a quick phone call or email. Yet, when it comes to saving money, technology can be your friend. You’ve undoubtedly heard the phrase “time is money,” and we’re about to get literal with that old adage. Whether you’re using a punch card clock, a digital time clock, or a fingerprint clock, upgrading to an online time tracking system can reduce labor costs, saving you time and money.…

Invest in The Right Tech to Empower Your Employees

From enabling employees to work on the go using devices they’re familiar with, to automating tedious, time-consuming repetitive tasks – empowering staff to take charge of their own productivity by giving them access to the right technology for the job at hand makes good business sense. Ultimately, more empowered, more productive employees translate into happier customers and a more profitable business. Here are some key areas to focus on. Tech that automates repetitive tasks With increasingly effective artificial intelligence and machine learning technologies available to the business world, letting humans get on with what they do best (like coming up with creative ideas and thinking laterally to solve problems), and leaving the more mundane tasks up to the machines is an excellent way to empower your employees.…

Small Business Security – 5 Tips Every Business Can Benefit From 

When it comes to keeping your business secure there are numerous different things you can do. For example, you could use CCTV whether you set up your own cameras or use a package deal instead they are both effective ways to secure your business premise. Or you could have a more sophisticated lock system set-up and that’s just a couple of the possibilities. Thanks to developments and innovations in the security industry businesses now have a lot of different ways to ensure their premise is secure.…

The Company Logo: 5 Ways to Get a Logo Created for Your Business

There are a lot of places where you can put your company’s logo to promote awareness of your brand and gain visibility with your target audience. It can range from something as big and attention-catching as a billboard along the highway (if your budget allows for it), or something as small and personal as custom envelopes with logos printed on the face. You can think of your company’s logo as the “face” of your business: the moment people see it, your business should immediately come to mind.…

How to Expand Your Business Through New Market Development

In a rapidly changing world, companies who are flexible and forward-thinking will always have an advantage. Identifying opportunities for new market development, and formulating a clear strategy to take advantage of those opportunities can give your business a significant edge – but it’s not always easy! What is new market development? In the simplest terms, market development is about getting people who currently aren’t buying from you to do so. This might mean targeting an untapped overseas market, or a different local demographic, such as reaching out to younger customers, ‘C Suite’ executives, or looking at offering franchise opportunities for budding entrepreneurs.…

The Ultimate Spring Clean – for your Business

Just like finally tackling that messy garage, basement or attic back home can leave you feeling like a weight has been lifted off your shoulders (and sometimes uncover forgotten-about treasures!) doing a physical and administrative ‘spring clean’ of your business can give you and your employees a great morale boost. Here are a few ideas to get you started. Start by brainstorming with your staff What areas in the office have become cluttered and make it difficult for your employees to find the things they’re looking for?…

A Guide to Using Personalisation to Capture Your Audience

These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives. Current marketing strategies must account for this change, and one of the challenges facing those at the helm of some of the retailers that we know and love, is how to regain offline market appeal.…

How Can You Boost Conversion By Using Live Chat For Business?

One of the biggest challenges for businesses in today’s world is to capture a customer’s attention long enough to make a sale. Many customers are interested for a few seconds, but their attention is quickly diverted to another catchy YouTube video or idyllic Instagram post before they can think twice about making a purchase. For this reason, boosting conversions is an important goal for any successful business. Boosting conversions will turn more potential customers into new customers, and turn occasional customers into brand loyalists.…

Is Text Message Marketing Effective?

Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads. How Does Text Message Marketing Work? Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…