Is Text Message Marketing Effective?

Thanks to the internet and mobile devices, providing information to the masses is as simple as a click of a button. But when it comes to business operations, is text messaging marketing effective? Learn more about how to use texting to benefit your small business and whether it beats out the mobile competition, like email and in-app ads. How Does Text Message Marketing Work? Text message marketing, or SMS (short message service) marketing, uses text messages with the permission of the mobile phone user to send out promotional information.…

5 Often Overlooked Tips for Boosting Productivity and Team Building

In 2016, Forbes claimed that team building is the most important investment you’ll ever make for boosting productivity. They found that team building builds trust, diminishes conflict, opens up communication, and increases collaborative work. Employees become more engaged, which is good for the company’s culture and ultimately leads to a boost in profit. The benefits of team building for productivity are evidently numerous, so here we show you 5 ways to achieve this that your company may not have considered. Take a look!…

Breaking Out Your Social Media Rut – 6 Must-Dos for Businesses

Is your business in a social media rut? Are you struggling to reach the audiences you desperately need? Don’t despair. You’re not alone — and you’re certainly not the first. Businesses looking to break out of a social media rut do need to get serious about social media. But they don’t have to follow a cookie-cutter approach to building a multifaceted and robust social media presence. What works for your company, after all, might not work for your competitor’s. So, how should you get to work improving your social media presence?…

What to Do After an Information Breach

Information is a key part of any business. In fact, information is now one of the most valuable assets of a business, which is why protecting business information is important. You can no longer rely on consumer-grade solutions to ensure the safety of sensitive business data. Despite the many security measures that you can now put in place, however, there are still times when an information breach is a reality that needs to be faced. Dealing with such a case is never easy, but there are a few things you can do to make sure that you are handling the issue correctly.…

Latest 5 Trends That Will Shape HR In 2020

2020 is officially right around the corner. With it, we can expect big changes in the world of Human Resources (HR). From filling the demand for new talent to fighting for diversity, there are a lot of changes on the horizon. The good news is that many of these trends are positive things that will drive the industry further into the future of innovation and progress. How will the trends of next year differ from what we’re all experiencing right now?…

How to Improve Team Communication

Effective communication makes the workplace more enjoyable for all team members. It’s the basis for increasing productivity and delivering better results for the business organization.  Being a skilled communicator is a valuable trait that requires practice and development to perfect. These tips will help you improve team communication and, therefore, performance. Get to Know Your Fellow Team Members Each team member has specific skills, abilities, and ways of interacting within the working environment. When we familiarize ourselves with one another and start to understand how others perceive the world and workplace, we can communicate more effectively.…

How to Improve the Efficiency of Your Transportation Business

Transportation businesses thrive on meeting deadlines. They need to make these deadlines in order to fulfill and keep orders coming in. Though there are, of course, extenuating circumstances, these need to be dealt with immediately and updated to the client as soon as possible. Improving the efficiency of your company can help in many ways towards this problem, and by addressing the issues as outlined below is a great place to start. How to Improve Efficiency For Pre and Post Check Use simple solutions to make it easier to spot defaults and make fixes, and of course, invest in a DVIR that is electronic so that you can instantly keep your system updated and improve roadside inspections.…

Mistakes You May Not Realize You’re Making with Business Cards

There are mistakes that people know not to make with their business cards. Making sure their name, website address and business address are properly spelled is typically at the top of the list. Using poor quality paper or ink, creating a sloppy print job, is another. However, there are mistakes that we can make that we don’t realize are mistakes at the time. Here are the top mistakes you may not realize you’re making with your business cards. Being Inconsistent There are great places to find business card design ideas.…

5 Useful Ways to Record Better Voice Overs for Marketing Videos

Are you trying to record a voiceover for your marketing video, but feel like the audio quality leaves a lot to be desired? Does it have lots of random noises, or sounds muffled and indistinct? Considering the voiceover is an important part of your marketing video, it is important that you take steps to make sure that it sounds good. While there are lots of ways that can be done, there are five that are definitely particularly useful: Invest in a good microphone The microphone that you use will definitely impact the quality of the audio that you record – and it is an area that you will want to invest in.…

How to Master Brand Loyalty

Loyal customers are extremely desirable for modern brands. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. Companies such as Apple are the epitome of brand loyalty, with the tech company having a core of followers who will solely buy their products and stick with them throughout their lifetime. Here, we will look at exactly what it is that makes customers stay loyal to a brand.…