How Should Employers Cater for Older Workers

The U.S. jobs had released a report in July 2017, that revealed around 19% of people aged 65+ were working at least working part-time during the second quarter of 2017. This recording of employment to population ratio is the highest it’s been in 55 years. On top of that, the Labor Department’s good employment report has recently records that the number of individuals aged over 85 who are still working is also increasing. If you’re an employer in the US, then there is a very good chance that there’ll be at least one elderly citizen within your workplace.…

The 2019 Relationship of Print and Digital Marketing

Online advertisement and digital platforms are booming with activity and developments in our digital world… and everyone wants a slice of it. But is print advertising becoming a marketing activity of days gone by or, can it pave a new way of aligning with digital methods? With plenty of research provided by experts, here’s our guide to offer a new perspective on the relationship between print and digital. Digital: a big influence on modern marketing campaigns Many campaigns today are lost without digital.…

7 Reasons Why Your Business Should Start a Blog

Blogs can be excellent tools for businesses looking to expand their reach and connect with their target audience in a personalized and engaging manner. Although many businesses may believe blogs to be time-consuming and do not believe their possibilities to grow your customer base, there are a number of excellent reasons why you should start a blog for your business. 1. Free Marketing Campaign Many marketing campaigns are costly. Physical campaigns contain costs such as the value of printing and paper, and online campaigns have expenses in terms of the marketing tools and subscriptions that many people use to advertise with.…

Clients Are the Foundation of Your Business: Learn to Develop an Effective Dental Marketing Strategy in 6 Easy Steps

Businesses depend on their marketing strategies to be successful, and dental practices are no different. To attract your future clients and stand out amongst your competitors, you need to ensure your dental marketing strategy is professional and up-to-the-minute. Not all strategies are created equal, though. You can develop an effective dental marketing strategy by using these 6 simple steps. 6 Easy Steps to a Successful Dental Marketing Strategy 1. Branding is key Think about the big dental practices that you know are successful and overbooked with clients.…

Using a Project Management Approach to Expand Your Small Business

Growth – it is generally assumed to be the objective of any size of business. Some small business owners may disagree, citing no desire or intention to expand operations beyond what they are currently doing. While this may be true in some cases, at least in terms of physical expansion of plant or facilities, it would be difficult to find any business owner speaking against growing profits. To many small business owners, both physical growth and increased profits may seem out of reach without major additional expenditure whether it is on physical infrastructure, personnel, or marketing.…

How a Solopreneur Wins More Business: Start With Hiring a (Virtual) Receptionist!

In a world now filled with location independent vagabonds, entrepreneurs, and solopreneurs that are operating mostly or 100% in the virtual space, it’s more important than ever to ensure you’re completely available to your clients and partners 24/7, 365 days a year. While you might be the only official employee of your ecommerce empire, freelance operation, etc., you can’t be the only person running the show. It’s important to have the right support staff in place, such as virtual assistants to complete menial tasks, a dedicated receptionist or reception team, and even managers to guide staff members if time isn’t a luxury you have.…

How Does Your Business Address Impact Customers’ Perception of Your Brand?

Perhaps you are working up a business plan for your new company, or perhaps you’ve already established yourself as a startup. No matter what stage of your company’s development you find yourself in, you’re reading this article because you’re trying to figure out just how important an address really is to a company. As you likely already suspected, your business address has a big impact on the way customers see your business. Consider your own perception of other businesses. What are some things that stand out the most?…

5 Essential Steps To Creating Your First Product

Great ideas can appear in a flash of genius; it’s turning those ideas into a reality that can be challenging. The key to creating a successful first product is strategic planning, built on the foundation of knowledge and research. By following a carefully constructed, step-by-step approach to creating and then launching your first product, you’ll increase your chances of success. Here are the five essential steps to creating your first product. Step One: Define Your Product Before you can move onto creating your product, you must first define it.…

What to Consider when Choosing a Business Courier

Courier services form the backbone of e-commerce business. Putting it in simple words, E-commerce would not exist without parcel delivery. Managing the pickup and delivery of the industry and being the only physical touch point with customers, couriers play a crucial role in the customer brand experiences, especially in e-commerce. \Many times, when something goes wrong, customers blame the e-commerce business owners, not the courier service. However, shipping has become an extension of the brand and businesses need to choose the right business courier.…

Amassing an Audience: 5 Attention-Grabbing PR Tactics You Can Try

It starts with strategy. You must have a plan to shape your business communication to a specific market. How you reach the target includes signage, branding logo, social media, advertising, and more. But, you can’t optimize these tools without a strategic plan. Having identified that market, it’s time to put the plan in motion with 5 attention-grabbing Public Relations tactics: 1. Put your story first Al Lautenslager, writing for Entrepreneur, say, “What the public wants to hear is a good story.…