Top 10 Off-page SEO Factors for Your Business Website

Off-page optimization has been through a dynamic period in the last few years. While Google likes to keep webmaster in the dark about the specifics of algorithms, it does provide general guidelines and tips. Google Penguin has marked the end of one era, and propelled SEO to uncharted digital waters. The goal, however, remains the same: To directly influence the rankings and make it to the forefront of the SERPs. Social engagement Off-page SEO activities tend to lean towards reputation management.…

6 Ways to Boost your Employees’ Productivity

Understanding exactly how to make your employees more productive can be tricky. Many businesses blame distractions like Facebook, smartphones, and a general lack of motivation. But you don’t have to ban websites and overload your employees with extra work to get them to be more productive. Instead, consider solutions that give them more confidence, a better understanding of their roles, and incentives to do well. Your employees will flourish in a goal-oriented, positive work environment. Provide Ongoing Training Opportunities Many times employees are unproductive because they feel frustrated by a task or a certain aspect of their job.…

Every Online CRM System Must Have These 5 Features

With the leads and prospects you receive as a result of your marketing activities, you need a reliable modern CRM system to help you store and analyze the customer data. Today, CRM systems are more than just databases to hold client’s names, email addresses, and phone numbers. Modern CRM software systems give you a lot of unique benefits. What are the most important features every cloud based CRM should offer? Here are five key features to consider in your future CRM system.…

Local Businesses: Outsourcing Helps to Focus on Core Activities

It’s challenging for local business owners to focus on core activities when they have to juggle a hundred different balls at the same time. How can you focus on networking when you’re wrapped up by IT requirements? What about local partnerships and social media? As local businesses operate with smaller workforces compared to corporate giants, staff members are pushed all the times, and the growing demands of business can often make you lose track of core business operations. Fortunately, there’s the option of outsourcing.…

The Top 10 Fastest Billion Dollar Startups

There are many ways to measure the success of a startup. Profitability, value, how many people use the service or buy the product. One club that includes the cream of the crop is the “Unicorn Club,” those startups that are valued at over a billion dollars. But what about the speed in which startups get unicorn status? While it doesn’t mean they will remain successful for life, it does prove that at one point they caught the proverbial lightning in a bottle.…

Why Your Business Should Start Using Cloud Technology Today

With new technological advancements constantly being made, we are now able to do things that once seemed impossible. We are able to communicate with people around the world instantly; we are able to send information to one another instantly; we are able to store information virtually that can be accessed at any time from any place, and that’s the number one reason you need cloud technology. Technological advancement has changed the way we live our lives. It has also changed the way businesses operate.…

How to Get your Online Business’ Terms and Conditions Right (Infographic)

Running an online business, especially if it’s an eCommerce site, is very challenging, especially when it comes to return and refund, goods delivery, and everything that’s related to order fulfillment.  While we want our customers happy, we can’t always do that, for one reason or another; moreover, not trying to point our fingers to our customers, some of them are using the ‘loopholes’ in the T&C (Terms and Conditions) – e.g. returning purchased products after the deadline, claiming for flaws in products even though they are caused by careless handling of the customers, etc.…

How to Plan for an Overseas Expansion

If your business is booming you may well consider overseas expansion. This can be a great way to break into new markets and to increase your turnover. However, it also comes with a level of risk and major expenses. Therefore, it’s worth doing some careful research ahead of time to ensure the move is successful. The first step is to assess the availability of viable office space and to weigh up the associated costs in-country to see if the idea is viable.…

Will your Business Benefit from Outsourcing?

Outsourcing is becoming a more common practice in the business world, especially when it comes to smaller and medium sized enterprises. For those that aren’t familiar, outsourcing refers to the process of enlisting third party services to carry out tasks that are traditionally done internally. Thanks to advances in technology, outsourcing has become a more practical and in many cases more cost-effective and efficient than handling all of your processes yourself. The increase in this process means that many smaller businesses can routinely outsource things like the payroll and accounting to cut costs.…

How Small Businesses can Attract Top Talent with Affordable Employee Perks

The ability to attract and retain top talent is often tied to the amount of compensation that you pay your employees and the benefits package that you offer. Everything from a wellness center to employer-matching retirement contributions can entice job seekers to apply for a position. Benefits can keep your company attractive for current employees too, preventing them from growing unsatisfied with their position and leave. However, the unfortunate reality is that these benefits can cost a small fortune, and it often is not financially feasible for a smaller business to pay for them.…