Why Shouldn’t We Neglect The In-store Experience?

Everyone can tell that the high street has changed over time. However, it’s also important to appreciate that the in-store shopping experience is irreplaceable to any online alternatives. Read on as we explore how shoppers are looking for an experience when they visit a store — often by using new technology. How have consumer shopping habits changed? Before we even step foot in the store, many of us know what we want. In fact, 98% of Gen-Z shoppers walk into shops and find what they’re looking for by themselves.…