Influencer Marketing: 7 Tips for Growing Your Audience

How big is your brand’s reach? Without an audience, your product or service will just get lost in the shuffle. Having a broad audience is essential if you want your company to last the long haul. Exhausting every possible channel will ensure you can pinpoint your target audience and engage with them regularly. Follow these tips to help grow your audience. 1. Use Your Voice with a Podcast You can use your voice to help boost your brand. Start Your Own Podcast to help connect with your target audience.…

Social vs. Influential: The Pros and Cons of Modern Digital Marketing

There was once a time when the most viable means of advertising a company were spreading the word in newspapers and on TV, notoriously expensive forms of advertising. As a result, small businesses often faced an uphill battle in trying to get noticed above larger, richer competitors. However, those “bad old days” for small businesses are now largely over, thanks to the advent of social media. Platforms like Instagram, Facebook and Twitter have largely levelled the playing field with their cost-effective advertising models, including the modern strand of influencer marketing.…