How to Make the Right Logo for Your Brand (Infographic)

Whether you’ve been running your business for ten years or you’ve been thinking about starting a business for ten days, there’s one marketing tool that needs your attention: the logo. Logo designs are more than just a cool symbol to make your company’s signage and website look pretty. They’re crucial for helping customers recognize your brand at a glance. Your current customers are much more likely to buy a product if they see your logo on it, because they already trust you.…

Business Cards: How to Make a Great First Impression (Infographic)

When you meet someone for the first time, it takes them three seconds to form an opinion of you. To make sure that first impression is good, you’ll need to design a custom business card. Business cards cater specifically to snap judgment situations. Those are times when potential clients or investors meet many people at once, forcing them to make decisions about you in a hurry. While snap judgments may not seem fair, they’re actually rooted in basic human instincts. Early humans’ survival depended on their ability to quickly judge between a threat and a benefit—and that included judging the people around them.…

The Internet Revolutionized Offline Retail: How? (Infographic)

The internet’s influence in retail extends far beyond people shopping online. The original threat seemed to focus on online shopping and many hypothesised how bricks & mortar stores will lose a large portion of their market share to the convenience of online shopping. This is part of it of course, but in truth, it is a small part of a much bigger picture. The internet is now playing an important role in everything we do and shopping online is only one side of the coin.…

The Top 10 Fastest Billion Dollar Startups

There are many ways to measure the success of a startup. Profitability, value, how many people use the service or buy the product. One club that includes the cream of the crop is the “Unicorn Club,” those startups that are valued at over a billion dollars. But what about the speed in which startups get unicorn status? While it doesn’t mean they will remain successful for life, it does prove that at one point they caught the proverbial lightning in a bottle.…

Happy Employees Equal Success (Infographic)

Whether you’re an entrepreneur with great dreams, a student advancing his or her career by pursuing an MBA degree online, or a celebrated corporate executive at the head of a multinational company, fully understanding the value of happy employees is fundamental to increased productivity, and ultimately, success. Those in management quickly learn this secret–keeping employees happy results in financial dividends for the entire company. The Harvard Business Review conducted an analysis of hundreds of studies which showed there was an increase of 31 percent in productivity, and 37 percent more sales when the happiness of employees was considered an important part of the business model.…

Infographic: Avoid Data Loss with Backup as a Service (BaaS)

Data is the new millennium’s commodity, and the primary export of the Digital Age. We have entire industries that are now built on its retrieval and analysis, and everyone from retail titans to small business startups rely on it to some degree. As much as data can build a company, losing critical data can not only cost a company hundreds of thousands of dollars, but can also damage its reputation and waste precious time in recovery attempts. How does data loss cause system downtime, and how can system downtime be mitigated?…

Career Opportunities in Political Management (Infographic)

There are several positions available in the job market for students studying political science. Many people do not see the benefit in pursuing a Master’s in Political Science; however, those that do will find a plethora of opportunities upon graduation. From advocacy to electoral work, there are several positions in each avenue worth researching. With advocacy, you are working directly with the public. You’ll have the option of managing events, advocating issues, operating the political action committee, communicating with the public through media and fundraising outreach, or manage business affairs.…

Deciphering Office Jargon: What Your Colleagues Really Think

Do you love to think outside the box to really move the needle? Chances are you are either guilty of office speak or know someone in the workplace who does. When you’re new to an office environment, it can sometimes feel like a new world, though those who are a little more used to the jargon can sometimes wish they were on another planet… Thanks to the following infographic by Powwownow, we finally know what the nations truly thinks about office speak.…

The Most Challenging Small Businesses to Start (Yet People are Still Starting Them!)

Have you ever wondered why entrepreneurs keep on starting similar small businesses, even though the chances for success is slim? That’s right – the answer would be passion and potential. Entrepreneurs are “betting” their future on their small business, working hard to get theirs afloat. Some make it, some don’t. This is shown in stats, as follow… 40 percent of small businesses are profitable, 30 percent are breaking-even and 30 percent are losing money. Let’s just say that you chance for building a thriving small business is just 40 percent.…

My Growing Startup: Should I Monetize it or Keep it Free? (Infographic Inside)

It seems like a no-brainer for the rest of us, but some business owners – especially those establishing venture capital (VC)-backed tech startups – have strong preference toward growing user base by keeping their services free of charge. So, which strategy to adopt? Should I monetize my products/services or keep them free as long as I can? While growth and innovation are typically what VCs are looking for, my profit-oriented mind is always telling me that a business is a good business if it makes money.…