Winning Local Marketing Strategies for Small Businesses

Local marketing is a crucial element in any small business internet strategy. Even if you run a small e-commerce store and operate solely online, you still need to come up with a good local strategy. Search engines are increasingly favoring websites with local-optimization, with search algorithms like Pigeon. Don’t worry – local marketing doesn’t have to be difficult. There are plenty of tools and resources available to help you with your online campaigns. Here are some strategies to keep in mind: Create local pages in directories The first step is to have a page in local business directories – especially those associated with major search engines (Bing Places and Google My Business for starters).…

How Can a Professional Translation Company Help Your Business?

When your business is doing extremely well locally, it is all well and good enjoying that success without thinking too much about moving forward, but that kind of stagnant thinking will not enable your company to progress into the bigger picture, should you want to of course. Every industry is fast paced these days, so much that current success can never really be enjoyed on a mindful basis, companies constantly need to be not one, but several steps ahead in order to survive.…