How to Make the Most of Market Research

Conducting effective market research can be one of the most important things you can do as a business, ensuring that you are heading down the right track as far as your customers – both existing and potential – are concerned. Topics can cover anything from new products that are about to launch to the possible outcomes of marketing ideas and how current services could be improved upon. However, in order for your research to really do its job properly, you need consult a lot of people.…

How to Avoid Bias in Market Research Surveys

In market research, bias is a dirty word. It’s OK to be selective about participants in your research, but if the skew affects your results and jeopardises the validity of your conclusions, it could have serious consequences for profitability. So how do you avoid bias, and how do you learn to recognise it? Below, we’ll look at some easy ways to flag up loaded questions and recognise your own influence on market research. Removing Yourself From the Research No matter what your market research experience, you’ll need to follow some set rules about the way you collect results.…

Don’t Waste You Time and Money Testing Your Startup Idea – Use Validation Board!

I’ve hinted you about Validation Board in my previous post. With this blog post, I would like to endorse it as a great tool to test your business idea, even before you spend time and money launching it. I am not affiliated by any means with this tool – so, I can guarantee objectivity to you. Interested? If so, read on 🙂 I love tools that can help me do things in a more efficient and effective manners. To me, speed is everything.…

4 Practical Tips for Testing Your Business Ideas

Did you know why businesses fail? No, most of the times, it’s not because their ideas suck; it’s because their market research sucks, leading to a poorly executed marketing campaign. The key to your business success is not by having a great idea; cool ideas are, well, cool, but you need to be realistic; you need to know whether there is actually a market for your cool products. This can be done via market research. The big question is, how to do idea testing effectively?…